Some common causes of CRM Data Duplication

Anyone looking to improve the way in which they utilise their CRM systems will know the issues that can arise when data is duplicated as a result of poor system management or software error.  Usefully, though, a new piece on CIO.com has focused on the different ways in which this issue occurs and what to look out for: Often, humans inputting data will simply not double check the existing records before adding in new potential leads, accounts or contacts.  Whilst this is obviously something that should be discouraged at a basic level, (it is poor administration!), it remains a major reason for duplication. On some occasions, data import tools may not be successful in identifying d... [More]

Mobile devices and Social Media offer great potential for CRM to be Street and Customer Smart

We have recently found an interesting new article from Destination CRM which has focused on the obvious potential that modern mobile devices now offer to small and medium-sized companies in terms of operating their customer relationship management system. The article detailed three main areas in which Tablet PC’s like the Microsoft Surface, the Apple iPad, mobiles and other hand-held units could aid the CRM process. The first was the focus on marketing.  Mobile devices offer brands the opportunity to create great mobile content such as apps for games for users to access, leading to the potential for the brand being in "top of the mind recall" of the customer, and also providing ... [More]

Forbes analyse CRM Implementations

As one of the most vital aspects for running any business, customer relationship management is something that should be taken very seriously.  However, a new feature in Forbes has argued that the implementation of many CRM systems suffer from an incomplete vision and do not live up to their potential.  The article looks at several ways in which the process can become more complete. Firstly, it notes that the amount of information that is collected from customers should increase substantially.  Rather than just looking at an order history, CRM should involve building up a more in-depth customer profile, of the sort that marketing would normally use. Secondly, it highlights th... [More]