Latest release of ePDF for MIcrosoft CRM 2011 and 2013

by Alistair (MyCRM) 17 April 2014 18:04

We have just released new video demonstrations of our popular ePDF solution for Microsoft CRM

 

CRM 2011

 

CRM 2013

 

MyCRM Weekly News Roundup

by Alistair (MyCRM) 20 March 2014 12:09
In our latest series of the MyCRM News roundup we have a number of interesting articles from the various news feeds and the world of CRM.
 
1.Microsoft launches its Social Listening tool
2.Big data, small world
3.NatWest using Microsoft Dynamics CRM
4.When a company really needs CRM
 
 
Microsoft launches its Social Listening tool
 
At Microsoft’s Dynamics Convergence conference the software giant announced Microsoft Social Listening, a new tool that is to be a free add-on for professionals already paying a licence fee.
 
Kirill Tatarinov, the executive vice president of Microsoft Business Solutions, went so far as to call the feature “revolutionary.” It will form a part of the Dynamics CRM platform within a few weeks.
 
This initiative arose as a direct result of Microsoft’s buyout of Netbreeze in Q4 of 2012. The monitoring and social analytics software platform used by Netbreeze has been utilised by Microsoft to create its Social Listening software.
 
Tatarinov told the media at the conference: “Netbreeze have done something revolutionary. It listens in to a broad range of [social] channels, and Microsoft can give them access to even more. They build listening technology that can generate sentiments by listening to innate languages, of which it supports 28." 
 
Microsoft obviously hopes that businesses will welcome this new software, as it is sophisticated enough to measure sentiment in social conversations. This will allow fast responses to changing situations.
 
Overall the tool will assist users to monitor events in real time relating to brands, products, and other elements relating to online business. This should lead to a better understanding of customers’ wants and opinions.
 
The big question is, does business really want this tool? It is clear that some major UK retailers are less than convinced that social analytics is worth the bother. To assess likely demand could be the reason Microsoft are initially offering use of the tool free of charge 
 
 
 
Big data, small world

Information, information, information.  It’s coming out of our ears and seems to be everywhere we look.  Big Data is like the Big Bang of information and can be just as dazzling, but is it just too big and unwieldy for the small to medium size businesses?
 
The plethora of data gathered from the internet can be overwhelming, but it can be put to good use whatever size marketing budget your company has.  Javier Aldrete, director of product management at sales software provider Zilliant, explains: “The benefits of the Big Data movement has more to do with driving action and value out of data by applying algorithms and predictive models to solve specific business problems.”
Even small businesses can tap into this data explosion by using certain types of business applications, CRM (Customer Relationship Management) being the prime example.
 
CRM is a system used by businesses to manage their relationships with current and prospective customers, usually with CRM software.  The software can provide a place to store and organise customer information.
As they have developed, CRM systems have gained the ability to track the health of accounts and sales pipelines.  CRM can benefit small businesses by helping them obtain sales and develop closer relationships with customers.  It gives businesses a “bird’s eye view” of which industries, company sizes and other types of targets are most profitable so they can focus their energies on the most efficient course of action.
 
The amount of information to be deduced from CRM systems is invaluable.  In this world of Big Data, even small businesses can benefit from streamlined information gathering.
 
 
 
 
NatWest using Microsoft Dynamics CRM
 
NatWest bank decided to replace its out of date CRM facility with a Microsoft Dynamics CRM system during 2013.
 
The bank’s old system was under some strain and was not providing the functionality required by the major high street bank. It became apparent to the bank that to keep up with the demands of customers, particularly business clients, change was badly needed. The bank considered other suppliers and systems but decided that the Microsoft option was best for the organisation.
 
NatWest is of course owned by Royal Bank of Scotland and the head of CRM for the business and commercial arm of RBS, David Russell stated that, “a consolidated view of all customer touch points” was required. The overall objective is to streamline processes to release employee time to maintain a fuller relationship with clients. He also stated: "We also sought powerful analytics capabilities that would allow us to further improve those customer relationships while driving cross-selling opportunities through value-added customer interactions." He went on: "CRM helps us to deliver a personalised service, which supports customers in achieving their ambitions."
 
One of the main concerns of the bank was that staff would be able to quickly adapt to a new CRM system; it had to be easy to use and quick to learn. The new system had to be seen as part of the solution the employees already had. 
 
Another feature that attracted the bank to the Microsoft Dynamics CRM system was the on-premise option offered. Not all systems are available with this feature that NatWest saw as being essential for its needs.
 
This move by a big-player like NatWest further highlights the importance and the need for an effective CRM system for all businesses that regard customer care as being of major importance to the success of the organisation. 
 
 
 

When a company really needs CRM

When a business first starts operating time and money can be short and all hands really do need to be on deck. In those early days, things often get done any way they can, but how long can that effectively last?
A Customer Relationship Management (CRM) application can really make a difference in managing critical customer information and streamlining everything.  
Here are a few signs that a company really needs to consider CRM.
•Multiple information sources. Having information in multiple systems and a general air of disorganisation can impact customer service and employee productivity. Everyone should have the same single view of customer history.
 
•Tedious reporting. Getting business data and pulling reports is never fun, but it shouldn’t be painful. With CRM, it becomes a lot easier to see sales forecasts, business data and performance reports.
 
•Data loss. If there isn’t a single source of information, then there is no question that data is being lost.  This can cost time and money. Make sure that data is kept safe and secure, no matter who is working.
 
•One-size-fits-all approach to customers. Not all customers are created equal. Targeted marketing and savvy sales approaches can drastically improve the bottom line. A good CRM platform can help to ensure this happens.
 
•Hardly any visibility. As the company grows, it can become more difficult to gain insight into customer interactions and outcomes. It is important to understand exactly how the team is performing.
A good CRM application really is necessary for any growing business. It helps to maintain critical customer information and provides a more detailed and insightful look at the business as a whole.
 
 

 

If you looking for help in either the Public or Private sector with the implementation of Microsoft Dynamics CRM then find out more here http://www.mycrmgroup.com/ 
 
About MyCRM 

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

#CRM News Round up from the MyCRM Team, 4 of this week’s top articles

by Alistair (MyCRM) 17 March 2014 13:11

Following on from my latest post I have found a number of other news articles that grabbed my interest so in the second of our round new offering you can find 4 of the more topical CRM pieces.

1.    Fostering an effective CRM solution

CRM systems remain an excellent way to help improve the effectiveness of any company's customer service operations.  There are several challenges involved in ensuring that it works as planned, however, and these are some of the most vital:

Awareness

Too many companies invest in a quality CRM system without actually being sure what the investment is for.  Unfortunately, if the company is unsure what the product is meant to do, there is no effective way to measure whether or not it is actually working!  It's important that everyone using the software knows exactly what it can do.

Usability

It is the responsibility of both the service provider and the senior staff member at the company to ensure that any CRM systems invested in are fully useable and that employees know exactly how to make use of them.  A lack of usability and skill in using the software will lead to weak results.

Ensuring everyone is on board

One of the most common oppositions to CRM software is people within the company who do not want to make use of it.  It is important, therefore, to make sure in advance that absolutely everyone in the company is able to voice any opposition and that the benefits of the software are properly explained. 

Ecology

It is important that the CRM software is adapted into the company ethos.  Any company that sticks religiously to "just the way we do things 'round here" is usually one that ends up failing because of a lack of adaptability.

Source: Business 2 Community

 

2.    Ensuring CRM integration does not affect the customer

One of the most important aspects of managing CRM software is ensuring that it can be integrated effectively into the existing systems.  We've covered this before.  However, it is also important to ensure that the integration does not affect the customer experience in any way.  Today, we're going to take a look at how this can be avoided.

Understanding and mapping out systems

It's important to make sure that the customer's journey through the sales process is mapped out.  This is to the benefit of the customers themselves because they receive a more streamlined process and also benefits the staff because it lets them know exactly where they should be going.

Ensuring the right technology is in place

It is also extremely important to make sure that every tool the company makes use of has a reason to be there. Any wastefulness should be avoided, and every piece of software should make a positive contribution to the customer service process.

Establishing excellence

Ensure that there are one or two staff members who are charged with optimising the CRM process.  This "centre" of operation will mean that any changes being made can be fully vetted by those in the know.  This, in turn, is ideal for ensuring that the system doesn't become too clogged up with irrelevant open source tools.

Collaborating

It's always a good idea to ensure that different departments get involved with planning the system.  There is a wide range of CRM software out there, and it is in the company's interest to make sure that the one chosen works for everyone.

Source: Destination CRM

 

3.    CRM for solo entrepreneurs

We have talked a great deal about CRM benefits for small and medium companies. As a general rule, these are typically the firms that make use of the technology most frequently.  However, there are also a multitude of benefits for solo professionals and consultants.  Here are a few of the most important.

Building brands

One of the most important aspects of building success as a consultant or industry expert is to create a genuine brand around your name.  Larger brands tend to take on more engagements.  CRM software can help to build up industry expertise in terms of how to develop sales and build customer relationships, which are both vital parts of brand building.

Higher fees

The more knowledge consultants are able to provide, the more valuable they will be to the company paying them.  Consultants who are highly valued by their clients are able to command higher rates.  Once the overall fees increase, the solo operators will be able to increase their fees for group consultations as well.

Generating more leads

One of the most commonly cited benefits of CRM is that it is a great tool for helping to make the user aware of where potential leads have appeared.  Again, data remains invaluable for building an audience, and CRM software will enable any consultant to obtain information on potential customers, their optimum reading time, their previous purchase history regarding any products, and a host of other factors.  As ever, relevant information is power, and CRM helps to provide this information.

Source: Clickz

 

4.    What are the main CRM problems a business might experience?

 

Recent research has revealed that some businesses are struggling to realize the greatest benefit from their CRM projects. So what is the problem?

 

In some cases the technology is not performing as it should; employees are not using it at all, or if they are it is being used incorrectly; the CRM software is not suitable for the business that is using it and in some cases changes in management has negatively impacted its use.

 

Obviously the creators of CRM systems design them to work efficiently; however, there can be a problem if a system is not easy to access or use. Employees can quickly become disillusioned with a system if they have trouble accessing it, or using it as and when needed.

 

In general, employees are an adaptable bunch and will do their best to come to terms with new systems as quickly as they can. When employees shy away from using a CRM system the reason could well be that management is not fully committed to its use. It will soon become apparent to an employee if management are not making full use of the data, and he or she will conclude that inputting is a waste of time. This is quite rare but it has and does happen. Most management personnel now appreciate the value of CRM and it is essential that to encourage employees to do their best with it everyone in the business should be seen to be using it.

 

If a system is not doing everything that a business requires it is most likely because the business itself has changed, expanded and moved on. Sometimes this problem can be difficult to address without major changes to the system that can of course be expensive, as replacement projects are usually more costly than the original system.

 

CRM systems can be of great value to a business, however, managers must remember that to ensure success everyone must be committed to its use.

 

   

Source: http://www.business2community.com/customer-experience/4-common-crm-issues-0784409#!zE2zE

 

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from

 

Email retains its position as the number one marketing channel

by Alistair (MyCRM) 06 March 2014 10:22

In a recent survey carried out by Experian Data Quality, it was revealed that in 87 per cent of the companies contacted email marketing campaigns remained the most popular option.

 

"Email is still a hugely important channel when it comes to marketing," noted Beatriz Santin, Experian Data Quality’s senior director of marketing, adding: "Though email marketing has had to adapt to changes within the channel and the growth of other channels such as mobile, it remains one of the best ways to reach customers and marketers are continuing to rely on this evolving yet effective method.”

 

Nurturing customer relationships is essential, especially in smaller businesses and sending personalised promotional mailings has been found to result in a 41 per cent higher unique click rate than other forms of ‘non-personal’ marketing. However, for this form of marketing to be successful Santin stressed that: "For personalisation to be as effective as it has the potential to be, the data that's being used to personalise campaigns has to be accurate. Our results showed that out of the 87 per cent of companies that use email marketing, 67 per cent report deliverability problems."

 

It is clear, therefore, that CRM systems have an important part to play in ensuring that customer contact information is current and that outdated or inconsistent data is deleted without delay. Thanks to the centralised data storage features of CRM systems the cost of ensuring such information is constantly monitored and updated is minimal.

 

If you are looking for some additional support with Microsoft Dynamics CRM or need help and advice on how to get stared then contact us today www.mycrmgroup.com

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

 

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Managing CRM to leverage maximum success

by Alistair (MyCRM) 02 March 2014 12:45

It being a weekend I was just scouring all the latest news articles and posts around CRM and this post on Business 2 Community came to my attention as it highlights some of the keys point that make CRM a success in business.

Some organisation do make the mistake of believing that if they buy or subscribe to a CRM platform then they will have implemented great customer service. This idea is not exactly true, but they will be on the way to implementing great customer service as having the right software like Microsoft Dynamics CRM is a great starting point, along with a global provider like MyCRM.

Below are a number of key points that can help make CRM a success in any small, medium or enterprise organisation.  Let’s look at these in more details and see why CRM software can be effectively managed in order to achieve the maximum results.

Tidy up the home page

As the area from which all tasks spring, it's important to ensure that the home page is clear and easy to navigate.  If multiple clients are open at once, the name should appear somewhere on the title so it is easy to move around.

This enables an end user to quickly get access to the source of information about any one customer and a solution like Microsoft Dynamics is pre-configured to help define easy navigation.

Only open what is necessary

Keeping tabs open when they are not being regularly consulted is generally a bad idea.  Keep the unnecessary tabs closed so you know exactly what you are looking at.

The new look and feel of a solution like Microsoft Dynamics CRM enables an end user to easily navigate the right information about a selected customer.

Always update everything

It is important to keep all prospects up to date.  Not only will this ensure that you don't get lost in what you're doing, but it will also make it possible to pull completely accurate reports at any time.

Log all activities

It is important to make sure that all activities are logged so that the sales funnel can be accurately viewed.  Whether it is a brief telephone exchange or an e-mail that was received, anyone looking at the folder should know exactly where the prospect is in the sales funnel.

Always ask questions

CRM software is usually quite flexible, so it is a good idea to ask if there are any settings that could be changed in order to make using the software easier.  One minor change in terms of page structure could make the software a lot easier to use.

Source: Business 2 Community

To find out more about MyCRM please visit http://www.mycrmgroup.com/ and if you are already using Microsoft Dynamics then see the latest support offering here http://www.mycrmsupported.com

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

 

 

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How CRM Software Can Help: to increase CLV in your customer base

by Alistair (MyCRM) 02 March 2014 11:20

Firstly I need to define CLV as I have heard it called many things, but in principal this is where your organisation builds a loyal relationship between your customer and your brand.

I will take a look at a couple of key points and explain why the customer and CRM experience is so important.  Research has proven that once a customer enjoys the experience of owning a product or working with a brand, a loyalty is formed and customer will return to make further purchases.

Customer lifetime value (CLV) is the term that we all use to measure a customer's satisfaction with a product; if their CLV is good, the customer will be loyal to the brand.  Here's how a good CLV level be maintained.

Learning and acting on customer tendencies

One of the things that is evidently important is being able to have the ability to monitor and gauge how a customer will typically act regarding sales and this is a key part of the CRM process.

This is where a solution like Microsoft Dynamics CRM provided as a fully managed service from MyCRM can help.  CLV can be increased by accurately gauging how customers will react and responding in a way that meets their needs.  For example, if a customer always buys a product in the lead up to Christmas, he or she should be presented with the most promotion around that time of year.  It is best to make a customer's experience as individualised as possible.

Tailoring, offers around previous buying patterns, will help highlight the right offers to returning customers and by using Microsoft Dynamics you can easily do this by recording all orders previously made.

A strong call to action and relevant information

One key thing to understand and do well is the ability to remain relevant to customers in the modern age.  After all, they are constantly bombarded with messages from competitors.  Surveys indicate that customers simply want their overall shopping experience to be improved.  Customers should always know exactly where they need to go in order to complete the transaction.  It is wise to maintain regular communication until the customer takes action, either to end the communication or moves to re-purchase.

Cross-selling

Cross-selling and upselling are not as prevalent as they once were, but they remain key ways to increase CLV.  By upselling and cross-selling, the sales staff are able to remind customers just how many more options they have when purchasing from the company.

These methods are still considered a great asset in sales approach for bringing awareness to new service lines and new products.

Source: Business 2 Community

Social Awareness

More and more social media is becoming a centre point strategy within marketing and sales positioning. Customer will be looking for your brand on platform like Twitter and Facebook and by having a strong presence will increase CLV in the digital world we live.

To find out more about MyCRM please visit http://www.mycrmgroup.com/ and if you are already using Microsoft Dynamics then see the latest support offering here http://www.mycrmsupported.com

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

 

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

HOW CRM SOFTWARE CAN HELP: reduce errors that no one should make

by Alistair (MyCRM) 25 February 2014 15:07

In previous weeks, we have explored the idea of customer relationship management and how it can be used in a positive way.  Today, we're going to look at the other side of the coin: where people go wrong.  Let's take a look at some of the biggest errors that people make when dealing with CRM software.

Not appealing to the mobile market

Customers all over the world now use their mobile devices to browse the web.  This means that if your site is not optimised for mobile devices, you are likely to suffer from a serious loss in traffic.  As a result, you won't be able to access invaluable CRM mobile data.  It is not a smart move to ignore mobile and changes to the way we work in 2014.

Making things too complicated

Although we have discussed the sales funnel a few times, it is important to remember that although sales can sometimes be complicated, some customers simply show up with a desire to buy.  On these occasions, it is important not to get in their way.  Ensure that it is as easy as possible for customers to get what they want.

Ignoring evolution

If you operate a quality company and treat customers well, they will be loyal.  However, they won't be loyal forever.  It is vital to stay on top of how the marketplace changes.  Be sure to treat loyal customers as well as the new ones or they might disappear somewhere along the line.

Shirking responsibility

CRM software will usually enable a team to work out exactly where the ball was dropped.  It is important to ensure that the parties responsible for any problems are held accountable.

Source: Business 2 Community

The customer experience is key to your business and we all as business owners and as consumers are changing the way we shop and consume services, if you need help planning your CRM implementation in 2014 then contact MyCRM www.mycrmgroup.com for help advice and support

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

 

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

HOW CRM SOFTWARE CAN HELP: with better relationships

by Alistair (MyCRM) 24 February 2014 15:14

CRM is all about one thing: customers! It's therefore important to make sure that the relationships are managed in the most effective way. 

One thing that is paramount to implementing a CRM project is that it is not just a software component for your business, in fact it is so much more, too much for one post but today I’m going to take a look at some of the specifics in terms of how the software can help

Building psychological profiling

Modern CRM software is capable of a great deal, and one of the most useful features is its ability to genuinely gain insight into how customers think when shopping.  Some, for instance, might always do their shopping first thing in the morning.  Others might prefer to wait until there is a sale.  In obtaining this extra level of detail, it becomes possible to send customers promotions that automatically tick the boxes in terms of what they want.

With popular solutions like Microsoft Dynamics CRM from MyCRM creating the right profile and capturing data from social media or from your own web site can be quite straight forward.

Product specifics

Another key set of data that CRM can acquire is information about the products themselves.  For example, a holiday firm would be able to find out which flight companies were most popular for which destinations and which hotels had the most rooms open at different times of the year.  Again, this information is valuable in terms of improving sales.

But as you can see it’s not about the software but definition of data.  An example would be a Super market loyalty card which tracks what as an individual you purchase, the CRM system which analyse the data and provide the best offers to you based on what you have previously purchased to the experience is tailored.  

How should the relationship be managed?

It's also important to develop information on exactly how the customer wants the relationship to be sorted.  Some customers might absolutely hate receiving calls and should be noted as such.  Others might like to call the store before they place an online order.  However they work through their sales, CRM software can provide the relevant information to help the process.

Source: Travolution

If you’re looking to increase business sales and customer support then visit MyCRM at www.MyCRMGroup.com I’m sure we can help.

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

CRM and Good Communications.

by Alistair (MyCRM) 24 February 2014 11:27

I recently picked up this interesting article on Information Age which relates broadly to the new age of CRM, but is it really a new age or are these just key points that every business in some way should be implementing.

Below I’ll cover some of the points as they are key to successful CRM and Sales.

One of the key points to overall sales success is ensuring that communications reach their fullest potential.  Here I’m going to take a look at how communications can be improved and how CRM software can become part of the overall process.

Personalise things

It's vital to ensure that the modern customer feels like he or she is being catered to exclusively.  Effectively targeting customers in a personalised way means that they are far more likely to invest due to the fact that they are being presented with products and services that suit them. The days of one advert going out to every single customer are long gone.

Ensure CRM is in place

CRM software and management systems in general are the standout tools in the modern sales world because they enable companies to manage and make use of a wide range of different data so they can ensure that the sales process is managed effectively.  This can have a huge effect on the quality of communications, as it ensures that the customer never feels bombarded with information and only ever receives genuinely useful information.

Pay attention

Everyone has seen the images taken from social media of automatic "bot" accounts delivering irrelevant replies to legitimate questions from customers.  It is vital to ensure that if a company does decide to invest in social communications, they really do take it seriously.  CRM can help by providing a set of relevant data on the customer to ensure that the replies sent are both relevant and consistent with their previous communications with the company.

Source: The Information Age

 

If you need help with implementation or support for you Microsoft Dynamics CRM please visit www.mycrmsupported.com

 

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Cost Effective Monthly Support for Microsoft Dynamics CRM now available

by Alistair (MyCRM) 22 February 2014 17:27

www.MyCRMSupported.com

 

I was recently at a business customer open day and got the chance to talk to a number of business owners about the challenges they faced with CRM solutions, a number of the people there asked questions around support and ad-hoc configuration.

The end result of the day was that we have now launched MyCRM Supported.  MyCRM Supported is a packaged support service to meet a range of business needs and requirements as every business is different and has different requirements.

With this in mind we have launched 4 different monthly subscription services.

 Advisory

The first of our support packs has been designed as an advisory service, when there are those time when you need to ask someone how a function works or how you can do a particular action in CRM. For on-premise customers, we also carry out an audit report on how the system is set up and check for latest rollups.

 

Guidance

If you're looking for a little more and need some help setting up basic configuration and importing of initial datasets, then this package may fit your budget. We still include our advisory role, and can also help with online configuration and general guidance to help get the best from your CRM investment.

 

Supervisory

Our Supervisory package extends that of Guidance, and we will put in place a strategy to maintain your CRM Server and Database. This will include planning all update rollups, performing and reviewing database maintenance along with guidance and best practice on using your CRM system. The Supervisory package is the perfect package for smaller organisations with between 25 and 40 users of CRM on-premise.

 

Administrative

Our full support as your administrator of CRM will help place your CRM in safe hands. We will perform and advise on CRM database maintenance and current configurations, and set up and remotely maintain the system to keep optimum performance in place. We will schedule and manage updates and advise on database backups. In addition, we provide the option to have a backup of your CRM database stored in our state-of-the-art secure data centre managed by Rackspace UK.

 

These package can be further tailored to unique requirements.

 

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

About the author

I have been working, deploying and developing CRM solutions for the past 12 years, and set up MyCRMGroup in 2009 as an ISV and Partner CRM managed hosting company

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