MyCRM Weekly News Round Up 12/8 – Latest CRM articles.

Each week, we like to try and bring you 5 topics from across the spectrum relating to CRM news from various news and blog sites.  This week we have found our top 5 topics with links to the relevant sites 1.CRM software industry grew significantly in 2013 According to recent analysis by Gartner, the customer relationship management (CRM) software industry grew by about 14 per cent globally last year, and the numbers for 2014 are looking very positive. The Gartner report, called "Market Share Analysis: Customer Relationship Management Software, Worldwide, 2013", indicates that there was a very strong demand for SaaS, or software as a service, a category that includes CRM software. ... [More]

How CRM Software can help: manage customer complaints

I have been researching a number of really good articles this week and this one on Business 2 Community highlighted some very good points.  This article initially about the tour industry applies well to all organisations as if a customer has a complaint about a product or a service they need it to be dealt with quick and efficiently. One of the key ways to ensure that customers stick around and for you organisation to build loyalty is to deal with any complaints quickly and efficiently.  Today, we're going to take a look at how CRM can be used to put an efficient complaint response system in place. Ensure that the complaints policy is set out firmly It is important to make sure ... [More]

How CRM Software Can Help: improve customer service

In our latest post in the series of How CRM can help articles today we are looking into the customer experience and the delivery of customer service. One of the keys to CRM success is to already have a good customer service process in place.  To start with we are going to take a look at some of the things that make up good customer service and how CRM software can help implement them. The article on Business 2 Community highlights some good points and it is worth thinking about how you expect or want you customers to get the best experience and general engagement from your business as just selling something or shipping a product is not always enough. Always make the most of interact... [More]

CRM and Good Communications.

I recently picked up this interesting article on Information Age which relates broadly to the new age of CRM, but is it really a new age or are these just key points that every business in some way should be implementing. Below I’ll cover some of the points as they are key to successful CRM and Sales. One of the key points to overall sales success is ensuring that communications reach their fullest potential.  Here I’m going to take a look at how communications can be improved and how CRM software can become part of the overall process. Personalise things It's vital to ensure that the modern customer feels like he or she is being catered to exclusively.  Effectively... [More]

Cost Effective Monthly Support for Microsoft Dynamics CRM now available

www.MyCRMSupported.com   I was recently at a business customer open day and got the chance to talk to a number of business owners about the challenges they faced with CRM solutions, a number of the people there asked questions around support and ad-hoc configuration. The end result of the day was that we have now launched MyCRM Supported.  MyCRM Supported is a packaged support service to meet a range of business needs and requirements as every business is different and has different requirements. With this in mind we have launched 4 different monthly subscription services.  Advisory The first of our support packs has been designed as an advisory service, when there are t... [More]

Using CRM in different Sectors and Verticals

I came across this article on CRM buyer and it reignited thoughts of past implementations when CRM was still a new concept and every opportunity was an opportunity to sell to a new vertical.  What I mean by this was that the company I worked for would win a project say in energy and then they would present themselves as specialist CRM providers in the energy business sector. Things have moved on a lot since the early software days and the CRM market has matured a lot with major payers like Microsoft delivering great platforms like Microsoft Dynamics CRM along with a number of industry templates and solutions. But the truth of the matter is CRM software can still hugely benefit compani... [More]