Top CRM buyer trends in 2013 by Software Advice

An interesting set of research results has been highlighted by Software Advice an organisation that typically helps buys of software pick the right solutions You can see the full article here http://www.softwareadvice.com/crm/buyerview/report-2013/ The research was conducted with 5,279 software buyers between January and August this year and uncovers the top deployment model, features and motivation for evaluating new technology. Here are some of the key findings:  · Of companies who indicated a deployment model preference, 96 percent requested a cloud-based solution · Seventy five percent of integrated suite buyers requested sales force automation ·&... [More]

Managing the CRM process in your business

I recently came across an interesting new article in Forbes has explored some important points regarding the buyers journey, a number of which can be linked to the CRM software process. Use the software tactfully CRM software can be genuinely invaluable. However, it's important to ensure that it is presented to the sales staff in a way that isn't too threatening. Rather than presenting it as some sort of all seeing eye, it should be presented as exactly what it is: software that can make the lives of sales staff far easier. Buyers can channel-surf It is important to remember that in the digital age, buyers use the web at every single stage of the process. Previously, it was normal to est... [More]

How can CRM software help manage the sales funnel?

There are a number of different benefits to CRM software, and one of these being how it helps to manage the sales funnel. A new article in the Smart Data Collective has highlighted some of the ways that it does so, and we're going to take a closer look here: It records all of the interactions CRM software enables the company to build a definitive repository for customer contact data, meaning that it can in effect replace three things: the company's individual contact list and address book, the main marketing database and the resolving issues database. All three can be monitored from one place. It provides a pipeline to follow If it's been configured properly, then the CRM software used s... [More]

Getting ROI from CRM not just Like for Like

A new article in Business 2 Community has chosen to take a look at calculating ROI when using a CRM system.  Interestingly, within the piece are several tips highlighting the different mistakes that are typically made when using the system.  These are well worth further exploring: Information silos Businesses will often simply replace one set of information silos with another taken from the CRM silos.  There is no thought to the process, and often the new set of data is no more valuable. Understanding the business process and how this is implemented is key to the success of not only the implementation but giving your Customer the experience they deserve. No reconciliation ... [More]

CRM and the sales team

A new article in the Business News Daily has taken an interesting new approach to the CRM process by asking exactly how the Wizard of Oz can teach companies about the CRM process.  There are actually some interesting lessons within the piece:   Sales teams should concentrate on closing   It's important to remember that any CRM software should be used to help compliment the work that the sales staff are carrying out, and shouldn't mean that they spend all of their time simply adding information to a database: as the article states, they're not data entry clerks!  It's important that the CRM software makes the sales process simpler.   Optimise the solution around... [More]

How to Improve the CRM Process

Once the CRM software has been invested in, it is important to ensure that you make the most of it.  That is why it is worth having a further look at a new piece in Mashable, which is focused on some key ways to improve the process: Foster word of mouth Even in the digital age, word of mouth remains invaluable in helping to increase sales.  The more customers talk about a company, the better!  Building a good online profile and obtaining a high level of trust with customers is the ideal way to help develop the profile enough for people to start passing on recommendations and a good CRM software system can help with this. Remember in a digital social world, a like or a tweet... [More]

Mobile Dynamics CRM proves effective

Microsoft's own Dynamics CRM software has been proving very popular since it's upgrade earlier this year.  In particular, the mobile apps that came alongside the software have been making waves big enough to be featured in a new piece by Sci-tech Today. The ability to create, update and delete CRM functions such as tasks, accounts, contacts and leads on opportunities has been applauded by many users of the software.  As well as this, the ability to attach images to records, to create and update notes and to make phone-calls all within the software has meant that the sales process has been streamlined for many of the companies currently using the software. The mobile apps were rel... [More]

The 5 key guides of CRM Implementation success

Obtaining the right CRM system for your business can be a big investment.  However, there are several rules and guides that we recommend are followed in order to help make the right decision.  Below a 5 Key pointes that should be considered before purchase or implementation:- 1, Requirements Every single company will have different reasons for investing in a CRM system, and it's vital to ensure that these reasons are detailed in advance before any investments are made.  Whether the company's looking to increase brand awareness, generate more leads or close more sales, the details can make a big difference as to which system is invested in. 2, Deployment Type At the momen... [More]

How to make the CRM process sustainable

5 Key Tips After doing some more research I came across an interesting article on Destination CRM which highlights 5 key points about working in the customer service industry.  It is vital to try and ensure that relationships are sustainable as well as being of high quality.  These are some of the key ways in which to do so: Assess current levels It is important to take the time to analyse the standards of the current service levels and to try and improve on them.  One of the benefits of using CRM systems is that constant feedback from customers can be obtained and it should be used.  Whilst customer surveys should not be the sole tool used to assess the processes, it ... [More]