The art of customer enchantment 21. May 2014 Alistair 2011, 2013, Blog, Business, Cloud, CRM, Customer, Dynamics, Hosted (0) I recently picked up this article on Search CRM and thought it would be worth sharing as there are a number interesting points highlighted, one key point is that, it is your approach to good customer service and not a software application that is going to help you succeed. The key to longevity in any industry is rising above the fray and becoming an enduring brand. Silicon Valley author, investor, speaker, and business advisor Guy Kawasaki, who has worked for Apple in the past, has revealed in his new book The Art of Enchantment the three pillars that every great organisation should have in order to enchant customers and build a stronger brand. Kawasaki shared his point of view at the AII... [More]
Mid-Week CRM round up from MyCRM 8. May 2014 Alistair 2011, 2013, Blog, Business, Cloud, CRM (0) Again this week I have had the opportunity to browse soe of the latest news articles that relate to our industry and thought I’d continue to share a number of these as I know they are quite popular Today we are list 3 article that cover Small Business Big data, How outsourced CRM platform are best and a case study on CRM success for DirecTV. Do small companies benefit from Big Data and CRM? It emanates almost ubiquitously – seeping from the internet, business applications, machine logs and data logs. Big Data can help all sorts of businesses grow, making them more profitable and more strategic. Do small businesses really benefit from Big Data? Big Data, o... [More]
MyCRM Weekly News Roundup 20. March 2014 Alistair 2011, 2013, Blog, Business, Cloud, CRM, CRM News, Dynamics, Hosted, Managed Service, Support (0) In our latest series of the MyCRM News roundup we have a number of interesting articles from the various news feeds and the world of CRM. 1.Microsoft launches its Social Listening tool 2.Big data, small world 3.NatWest using Microsoft Dynamics CRM 4.When a company really needs CRM Microsoft launches its Social Listening tool At Microsoft’s Dynamics Convergence conference the software giant announced Microsoft Social Listening, a new tool that is to be a free add-on for professionals already paying a licence fee. Kirill Tatarinov, the executive vice president of Microsoft Business Solutions, went so far as to call the feature “revolut... [More]
Forrester’s Top 10 CRM Trends in 2014 6. March 2014 Alistair 2011, 2013, Blog, Business, Cloud, CRM, CRM News, Customer, Dynamics, Hosted, Managed Service, Support (0) Obtaining success within an industry relies heavily on staying on top of the latest trends. That's why we're going to use today to look at some of the key trends that are emerging during 2014. From the original post by Kate Leggett on February 23, 2014 Trend 1: Companies Strive To Be Experience Driven. In 2014, we predict that an increasing number of organizations will adopt a more-disciplined approach to customer experience transformation. You can advance your organization's customer experience maturity by following a four-phased path: repair, elevate, optimize, and differentiate. To help enterprises excel at CX, leverage Forrester's framework that outlines 40 essential practices ac... [More]
Email retains its position as the number one marketing channel 6. March 2014 Alistair 2011, 2013, Blog, Business, Cloud, CRM, CRM News, Dynamics, Hosted (0) In a recent survey carried out by Experian Data Quality, it was revealed that in 87 per cent of the companies contacted email marketing campaigns remained the most popular option. "Email is still a hugely important channel when it comes to marketing," noted Beatriz Santin, Experian Data Quality’s senior director of marketing, adding: "Though email marketing has had to adapt to changes within the channel and the growth of other channels such as mobile, it remains one of the best ways to reach customers and marketers are continuing to rely on this evolving yet effective method.” Nurturing customer relationships is essential, especially in smaller businesses and se... [More]
How CRM Software can help: avoid classic customer service mistakes 3. March 2014 Alistair 2011, 2013, Blog, Business, Cloud, CRM, Support (0) To follow on from our last “how CRM Can” http://blog.mycrmgroup.com/post/2014/03/03/How-CRM-Software-Can-Help-improve-customer-service.aspx here are some points on what things can go wrong and that need to be addressed even if a CRM is in place. The purpose to customer relationship management is keeping the customer happy, and CRM software is one of the most effective tools for this purpose. Even when organisations implement the technology correctly there are a number of mistakes that can occur and here we look at some of the common mistakes and how to avoid them. A lack of empathy You need to remember that many companies today just don't seem concerned about the custo... [More]
HOW CRM SOFTWARE CAN HELP: with better relationships 24. February 2014 Alistair 2011, 2013, Blog, Business, Cloud, CRM, Customer, Dynamics, Hosted, Managed Service (0) CRM is all about one thing: customers! It's therefore important to make sure that the relationships are managed in the most effective way. One thing that is paramount to implementing a CRM project is that it is not just a software component for your business, in fact it is so much more, too much for one post but today I’m going to take a look at some of the specifics in terms of how the software can help Building psychological profiling Modern CRM software is capable of a great deal, and one of the most useful features is its ability to genuinely gain insight into how customers think when shopping. Some, for instance, might always do their shopping first thing in the mo... [More]
CRM and Good Communications. 24. February 2014 Alistair 2011, 2013, Business, Cloud, CRM, Dynamics, Hosted, Managed Service, Support (0) I recently picked up this interesting article on Information Age which relates broadly to the new age of CRM, but is it really a new age or are these just key points that every business in some way should be implementing. Below I’ll cover some of the points as they are key to successful CRM and Sales. One of the key points to overall sales success is ensuring that communications reach their fullest potential. Here I’m going to take a look at how communications can be improved and how CRM software can become part of the overall process. Personalise things It's vital to ensure that the modern customer feels like he or she is being catered to exclusively. Effectively... [More]
Cost Effective Monthly Support for Microsoft Dynamics CRM now available 22. February 2014 Alistair 2011, 2013, Add-On, Business, Cloud, CRM, CRM News, Sales, Support (0) www.MyCRMSupported.com I was recently at a business customer open day and got the chance to talk to a number of business owners about the challenges they faced with CRM solutions, a number of the people there asked questions around support and ad-hoc configuration. The end result of the day was that we have now launched MyCRM Supported. MyCRM Supported is a packaged support service to meet a range of business needs and requirements as every business is different and has different requirements. With this in mind we have launched 4 different monthly subscription services. Advisory The first of our support packs has been designed as an advisory service, when there are t... [More]
Mobile marketing and how CRM can help 5. February 2014 Alistair 2011, 2013, Add-On, Blog, Business, Cloud, CRM, CRM News, Dynamics, Hosted, Managed Service (0) Mobile remains a crucial part of any modern marketing strategy, and effective use of CRM software can be vital in achieving success within this realm. Today, we're going to look at some of the key methods for getting great results in the mobile world and how CRM software can help. From a number of posts I’ve made over the past year Marketing and sales are still the key crucial areas to drive new business. Today we look at that favourite email marketing from a source article I found on Business 2 Community. Targeted mobile e-mails With more and more people now comfortable shopping on the web, targeted e-mails can be ideal in terms of helping to reach an audience. Mo... [More]