Mobile marketing and how CRM can help

Mobile remains a crucial part of any modern marketing strategy, and effective use of CRM software can be vital in achieving success within this realm.  Today, we're going to look at some of the key methods for getting great results in the mobile world and how CRM software can help. From a number of posts I’ve made over the past year Marketing and sales are still the key crucial areas to drive new business.  Today we look at that favourite email marketing from a source article I found on Business 2 Community. Targeted mobile e-mails With more and more people now comfortable shopping on the web, targeted e-mails can be ideal in terms of helping to reach an audience.  More importantly, it can bring them news and offers that are relevant to the type of shopping they like to do.  CRM data can help provide more detailed profiles of users and indicate which types of e-mails they'd like to receive. Timing One of the keys to engaging with customers is to send them information at the right time.  If you bombard them just as they are heading into a business meeting, they are likely to get annoyed. CRM software can help any company work out when customers are going to be most receptive to receiving information. Context It is important to make sure that customers are communicated with in the context that most suits them.  For example, whilst they might be happy to browse on their mobile, they might prefer to actually order when they get home.  CRM data can help analyse their shopping patterns and can prevent the company from trying to make the hard sell at times when the customer is less likely to engage positively with it.  This timing is vital for any firm that doesn't want to put its customers off. Source: Business 2 Community A number of points in this article are highlight the need for an integrated email marketing suit with your CRM platform, and there are many solutions including those from MyCRM http://downloads.mycrmgroup.com/eCampaign.aspx About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Using CRM in different Sectors and Verticals

I came across this article on CRM buyer and it reignited thoughts of past implementations when CRM was still a new concept and every opportunity was an opportunity to sell to a new vertical.  What I mean by this was that the company I worked for would win a project say in energy and then they would present themselves as specialist CRM providers in the energy business sector. Things have moved on a lot since the early software days and the CRM market has matured a lot with major payers like Microsoft delivering great platforms like Microsoft Dynamics CRM along with a number of industry templates and solutions. But the truth of the matter is CRM software can still hugely benefit companies in a number of different ways, but these benefits largely come from the ability to benefit the customers themselves.  I’m going to take a look at three different types of customers and how CRM software can be used to help improve their experience. B2C In any B2C environment, the key is to provide customers with products that will genuinely enhance their lives.  The goal here is to build ongoing interactions with the company in a bid to fully understand their needs and also how their needs will develop.  For example, someone learning to play the guitar will likely need more gear as he develops his skills, and if he has a positive ongoing relationship with a store selling said gear, he is more likely to go back there when he needs something new. B2B Customer need evolution becomes even more important in a B2B relationship, but the plus side is that relationships are often a bit easier to maintain.  The driving points for the buyer are usually stated upfront, such as price, timely delivery, and payment terms.  As long as the seller satisfies those points, the relationship will usually be maintainable.  Over time, the needs of the customer will often evolve, and CRM data can help track these needs.  Partners / Suppliers It is important to cultivate relationships with direct vendors and suppliers, as these will also develop over time.  Once the vendors' needs are met, it is also vital to ensure that value is increased in terms of training and that they feel like legitimate partners; again, this can be combined with CRM data to help build a better profile of the suppliers or vendors. Source: CRM Buyer In future articles I will be looking at the different vertical templates that are available for Microsoft CRM. If you looking for help implement your Microsoft Dynamics CRM system then please take a look at how MyCRM can help About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

Creating the sales pipeline using CRM a 6 step plan

In my Last post I discussed how CRM managed sales in Microsoft Dynamics CRM but here I’m going to take a step back and review a 6 point plan I found on Business 2 Community Let’s look at exactly how that sales pipeline can be built and how CRM software can help you accomplish this task. Finding the prospects There are a number of different ways to generate leads, and many of them are common marketing techniques.  However, CRM software can offer a substantial amount of help in this regard.  For example, it can be linked to a lead capture form such as a "Contact Us" page, where it can start to build useful customer information right away. The contact data can be used to fully integrate customer social media information.  This means that a profile of the customer is built immediately.  With integration to powerful email marketing and social tools Determining the real potential It is also vital to ensure that enough information has been obtained about a customer so that a realistic estimate can be made as to exactly how much money they might spend.  Again, CRM can aid the company in this endeavour by helping to collect as much relevant information as possible.  Once a customer's spending has been estimated, the sale can be planned. Identify the decision makers In some cases, the person responsible for making the final decision might actually be the lead himself.  However, for many customers, especially those in B2B, the decision maker will actually be a key executive who has to judge solely on statistics, which is something that CRM can help to provide. Meaningful follow strategy Creating activity to have teams follow up is key and this should where possible be an automated process, if individuals are interacting with the organisations web site and requesting information via email or by phone then a process should be in place to capture the content of the activity though workflow or integration. By having seamless activity creation the process by team members for follow-up is made far easier and guaranteed to be done, as the activities are already in the queue. Measure results As long as the follow up process is slick and well defined and that the data is being recorded then the measurements of results will come naturally as the data being recorded will be part of the CRM and in the database.  Solutions like Microsoft Dynamics CRM have some great chart and reporting capabilities built in and these tools can help present collated data as a snap shot view of what is happening in your business. Analyse results Using reports in you solution you can analyse and review targets and get a quick snapshot of what is happening, but that said this level of analysis only comes if the correct data is being input to start with and the old adage is still true “rubbish in means rubbish out” or put a better way “you will only get out what you put in” Source: Business 2 Community If you looking for help with implementation for CRM or just need some support then contact MyCRM http://mycrmgroup.com/support.aspx About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.      

CRM and business process management

We are always keen to take a look at different aspects of CRM and how the software can help to enhance each step of the process. Today, we are going to look at how it can link up with business process management. It can help improve efficiency The aim of investing in CRM software is, of course, to help improve sales conversion rates. Yes, relationship building is vital, but more sales is the ultimate goal. CRM software combined with a positive business process can help ensure that all sales staff members know exactly how to close each sale and gives them access to the information that enables them to do so. It minimises inconsistency CRM software, like all business software, has an ROI, and combining its abilities with a strong business process is the ideal way to improve that return. Implementing a solid business process within the sales funnel can help to ensure that all members of the company act in accordance with the same procedures and policies. This helps to remove inconsistency across the board, ensuring the customer experience itself is more coherent, which in turn should generate more sales. It can help track profitability Thorough analysis on a sales process enables a high level of optimisation. As a result, the combination of a good business process and CRM software is invaluable. In addition to the customer data provided by the CRM software, the business process can provide information on the team itself, such as which techniques are most effective as well as which staff members perform the best and how to learn from them. All of this information can help to increase performance. Source: Destination CRM If you looking for help implement your Microsoft Dynamics CRM system then please take a look at how MyCRM can help About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

How CRM software can help manage a company’s sales pipeline, when you know what it is! CRM that is!

From years of experience in the CRM market place I have come to realise, and some may disagree that CRM means many different things to many different people even when they are from the same organisation. I recently spent time with an organisation where the Sales Director sat across the table and clearly stated that “CRM is rubbish and it is all make believe and as an organisation we don't needed any of it!”.  My obvious response was just to smile and then, I asked why he thought that was the case.    I was truly surprised by the response which was “What we need as an organisation is something to manage Sales and Opportunity to know if our targets are going to be hit, what we need is SRM Sales Relationship Management” After a very short demo of the sales process in Microsoft Dynamics CRM and an explanation that sales are made to customers I had a new “Raving Fan” on my hands, a "convert to CRM".  This was not because the demo I had given was the best ever demo but clarification of how CRM can help in that department in that instance i.e. managing sales opportunities had opened the door to other discussions on how CRM could be used within the organisation. In this post I look at how a tool like Microsoft Dynamics CRM can be used to manage a Sales Pipeline out of the box.  To any Sales Manager or Director the management of closed and open sales opportunity is key to meeting targets and here I look at how CRM does this effortlessly. Understanding Prospects So the question you are probably asking is what is a prospect and where are they coming some?  IN Microsoft CRM a Prospect is a Lead record and looks like this:-     A lead record can be captured from many different sources including Social, Web, Phone or Email but the details are always the same, with the idea being that the individual is interested or may be interested in the products and services offered by your organisation. Once a new lead or prospect has been added to your CRM then you should have a standard business process on how you want to contact that person. This may include email marketing, an introduction email, a phone call or some other interaction but this should be recorded at the lead or prospect level. Understanding Prospect to Customer Status. The next stage is to understand the best time for your business to convert the new lead to a customer, and it most cases this is when a number of process have been completed in CRM to qualify the Lead Prospect with the right information. One of the great new features in Microsoft Dynamics CRM 2013 (see Screen shot above) is the help to qualify process which has 4 key steps from Qualify to Close.  This new easy to use process helps deliver lead / prospect creation, qualification, development, proposal and completion to an active pending customer. The activity feed in the centre of the screen shows the real time status of activity for the customer record which has been converted from the original prospect or Lead record.        Helping to manage follow-ups Once the initial leads have been generated, it's important for the sales staff to be able to manage the follow-up communications effectively. Fortunately, the CRM software means that information such as the action required, contact details and planned dates for the follow up can all be kept in one place, allowing for efficient communication between different sales staff. Records can easily be assigned to individual sales team members with an over view and dashboards provided to Managers and Directors Measuring results Needless to say, one of the key parts of managing the sales funnel is to ensure that all of the most relevant information regarding results is added to the database.  Keeping this data enables a company to predict future sales results, meaning that relatively accurate sales forecasts can take place, enabling the business to optimise its planning and cash flow for the future.  Microsoft CRM come complete with in-built sales forecasting reports and dashboards.     Analyzing the results The final key in terms of managing the sales pipeline is to ensure that the data used is analysed fully.  If there is a particular path that has led to sales success in the past, then it can be followed again.  Improvements to strategies should be made, and positive techniques put into action.  This enables the company to demonstrate to the sales staff exactly why some processes are being used and others not. To find out more and to see why MyCRM specialise in delivering Microsoft CRM as a service contact us at www.mycrmgroup.com. Article Source: Firmology About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.    

Your CRM software can your teams minimise errors

CRM software is already well reputed for helping sales reps to improve their conversion through providing useful data about both the sales process and the customers themselves. However, it can also be useful in reducing mistakes by the sales team and other teams.  Here's how: It can help record calls Some CRM software is capable of recording calls between potential clients and sales reps, meaning that they can then be gone back over once the call has completed.  This serves two purposes: firstly, it means that the rep that made the call can analyse their technique and see if they're making and repeating mistakes.  It also means that any other members of the team that pick up the sale later on can engage the customer in a manner consistent to the communications that they've already had. With the development of such tools like Skype and integrations with Microsoft Dynamics Call recording and file store of conversations is possible. It enables input from the team The main benefit of a CRM system is that it can provide a full range of data on a customer or client.  The ability to build and enable access to the same facts is crucial - this way, there will be no inconsistencies in terms of the products that the customer is targeted with and the offers they're given. It stops contradictions between different teams If a customer receives several different points of contact for one company, they might become confused or uncomfortable with the way that they're being handled. CRM software enables entirely different sales teams to offer a united front in terms of how the customer is treated, minimising the risk of the client being put off. There are also many other benefits that can help you different teams to gain efficiency in completing tasks. Use Maps to plan routes to gain efficiency There are many great features and benefits to using a system like Microsoft Dynamic’s CRM http://hosted.mycrmgroup.com/pricing.aspx in the cloud, but coupled with powerful Map solution’s like eMap http://downloads.mycrmgroup.com/eMap.aspx and marketing solution like eCampaign http://downloads.mycrmgroup.com/eCampaign.aspx your CRM system can soon become a very powerful platform for Success. Manage your business not your IT The world of IT systems is changing and with this comes a load of new acronyms and buzzwords like “Cloud” and “SaaS” but all these things mean is that someone is going to manage the service for you, so you can get on with what is important to your business. If you need help with the implementation of a CRM system or need additional tools then register with MyCRM http://downloads.mycrmgroup.com/default.aspx Source: http://www.firmology.com/2014/01/08/3-ways-sales-reps-can-reduce-mistakes-by-using-crm-software/  About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.    

Getting ready for the next big things in CRM, Ready!

I recently saw this article on Enterprise Apps Today and it made me think about what 2014 means for CRM and more so MyCRM and the App Store and the release of our 2013 managed service. See more http://downloads.mycrmgroup.com/ CRM as a concept and methodology is an ever changing landscape and it needs to be as technology never standstill long enough for you to catch your breath. It's a good idea for those of you working on a new CRM system to take a look at what are some of the key trends expected to take place in the sector this year. This article highlights some key areas and it is worth thinking about, especially as how your business might benefit:- Smarter CRM One of the biggest factors expected to take place this year is the advent of smarter systems, capable of both storing more data as well as analysing it more effectively.  As the consumer's browsing habits grow more complex, so the software will need to grow alongside it. Integration CRM systems have previously evolved much in their own accord.  This year, though, many people are considering it quite likely that future evolutions in the software will be constructed in conjunction with other sales solutions in order to maximise its usefulness. Contact centre tie-ins There have previously been questions about why CRM is not integrated more frequently within contact centre environments.  It's anticipated that this will change during 2014, with the unique sales environments looking to further improve their own processes by making use of relevant data from the software. Usability In the end, CRM progress this year will come down to simple usability.  Is the software easy to use? Does it make the lives of sales staff that much easier?  Does it work on a mobile basis?  If the answer to all of these questions is yes, then the chances are that the software will achieve success. Go Mobile We are all working more and changes in working patterns continue and this is where mobility is a key contributor.  You will need to make sure you CRM provider can allow you access for people at home or in the field.  Make sure you can get to important data before a meeting and make sure you have the right information on hand when responding to a support call. Social Marketing I have done a number of post of socialising your business and MyCRM have used the likes of Twitter https://twitter.com/MyCRMGroup and Facebook https://www.facebook.com/MyCRMGroup to great effect. You might ask is it right for your business, well its definitely worth having a think about as statistics have shown this last December that most Christmas retail was done online so being there can only drive more business. More Software as a Service Cloud, Hosted SaaS and even Managed but what do they mean, putting the acronyms and buzzwords aside what all this means is someone has the IT headache and it allows you to get on and run your business, but remember if you’re going down a service route make sure you can get help and advice from the provider on how best to use the software for your business. I will be posting more about things that are happening and new solution coming from MyCRM Source: Enterprise Apps Today MyCRM provide a dedicated managed CRM service and can offer help and advice on getting you started.  Help you set up Email Marketing campaign and track customer activity. About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/  As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

A number of things to think about when getting your CRM features set up in 2014

With the New Year celebrations now done and dusted, and the plan for the New Year’s Resolutions beginning to fade then now is the perfect time to start considering exactly which CRM system or how to extend your current Microsoft Dynamics CRM to meet the growing expansions for 2014 / 2015. Is there ever a right time to take stock of your business and CRM needs that will improve the way you track interact and support your customers? Well I would argue yes now is the right time as country and global economies begin to grow and the feeling of confidence returns, now is the time to make sure your business processes are set up and ready for the next year. After spending what is now some 15 years building and implementing CRM systems I have seen bubbles and downturns and more importantly recoveries.  A good well implemented Customer based system and strategy for your business is key regardless if you are a start-up or a well-established organisation. As technology is always moving forward and the way we all work is changing it is important that your staff and your customers have access to your business in more than one-way.  We saw in the UK that this December (2013) Christmas shopping online for the first time over took high-street and supermarket shopping for present buying and organisation that can deliver through multiple channels will have greater success. I’m sure reading this as a business owner you will have no doubt that taking your business forward is a priority for you own personal success, but with years of experience in implementation you probably have lots of questions about how you can use an effective CRM. If you don’t already have a CRM application that is set up in your businesses then talk to MyCRM as we can offer a complete solution with email marketing from £50 per user per month which is just £1.66 per day. But before you do you need to give some thought into what your business needs to achieve with CRM, Marketing, Sales and Support and if you need an online or social presence. Below are a number of key areas to think about. Mobility This is perhaps the most vital modern ability of any CRM software. Just as customers are becoming increasingly reliant on their mobiles in order to browse the web and purchase items, so the companies should also be developing their abilities to manage their sales workload whilst out and about.  The ability to update data on a particular sale in real-time can be hugely beneficial to any firm looking to improve their sales process, and the right CRM system can ensure seamless communication. Social Another key characteristic of CRM software is the full integration of social media data. The simple fact is that social media is now ubiquitous, with almost everyone making use of at least one network. Mining this data is therefore almost simple common sense.  It will enable to provide better information about customer likes and dislikes, as well as data on things like when they're most active. Real, provable feedback This is a constant in the world of CRM, and will be no less important in 2014. It's vital to ensure that the CRM software is able to genuinely increase sales and revenue - if it does this and can prove it, then it becomes well worth the investment. Self Service If you want to trade outside of the standard 9 to 5 and give access to customers to help themselves then you need to make sure the web site service or social media page can support this. Get a Provider Finding the Right Solution Provider is also key as there are many different types and the cost can vary, but as an organisation that is looking for fixed costs then it is worth discussing with providers the ability to have a hosted or managed service. MyCRM provide a dedicated managed CRM service and can offer help and advice on getting you started.  Help you set up Email Marketing campaign and track customer activity. About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/  As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account.

Dont let you Business get dragged backwards by the Myths about CRM software

I found this article recently and thought I would post some of the points outlined as it is true, I regularly get asked why should we bother, and although CRM software is often an essential tool for businesses to enhance sales, generate helpful information, and gain the ability to successfully manage the sales process, it can be perceived as over-priced, fragmented, and underutilised. Business 2 Community have written an article, trying to dispel some of the more common myths, and we have covered the main points below: Troublesome to implement Populating a new CRM can often be perceived as a highly daunting task for managers, especially as you will have to deal with bringing your staff up-to-speed as well. It doesn’t have to be such a massive undertaking though, because a decent CRM will be able to populate fields by using the downloaded files from the old CRM. In terms of your staff, once they have their own user, they will have prompts on the screen to help them learn the new ways. Technically difficult For the standard employee, today’s CRM’s can actually be easy to use, and the good one’s are not overly tasking on your IT department either. Don’t have time Some CRM’s can be overwhelming due to the amount of information they require, however good CRM software will be able to give you a streamlined user interface, mobile-ready screens, and intuitive navigation, all of which is easily digestible. Too expensive Professional tools rarely come free, however you should feel like you are getting good value from your CRM and that it earns its place in your business. As long as you shop around for the most appropriate CRM for your business so you are able to get the most out of it, then you should have a good product worth the cost. No Return on Investment The question usually asked is what is the return on the investment for the business? This can be several fold from generating more leads and sales which increases growth to a better customer experience and better overall support. Source:  http://www.business2community.com/cloud-computing/5-myths-crm-software-0728787#!rMYyT About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account. 

CRM in 2014 is looking good for SME’s

With the New Year upon us and economic growth seeing real green shoots, it comes with good news for small and midsize companies who use CRM. The CRM trends for 2014 will be concentrating on what SME’s have asked for from their CRM, and what customers want to see from companies who use CRM. http://blog.mycrmgroup.com/post/2013/12/17/Top-CRM-Buyer-trends-in-2013-by-Software-Advice.aspx What SME’s are looking for in CRM solutions? At small and midsize companies, marketing automation and sales force automation are fast becoming trends in IT department purchases. Recent studies show that there is a substantial move towards pricing-as-a-service (PaaS), and it is thought that we will be seeing a lot more growth in this area in 2014. The consulting company Software Advice examined its exchanges with IT decision makers over the course of 2013. They found that 91% of buyers wanted a best-of-breed solution as opposed to combined or multiple products. This result follows a trend that is echoed in both business and customer technology – if it is simple, efficient, and powerful, it will likely be a success. The key statement as spending is always restrained in early post downturn days is “Value For Money” for the past year MyCRM have been offering a number of key SME solutions that include Email marketing and CRM from Microsoft Dynamics for as little as £50 per user.  Business owners have reported back to say they agree that a fixed cost service is always best and helps plan expenditure. For the customers Knowing what your customers want from you is something that every company should keep on top of. A CRM solution that is compatible with your company should be focused on assisting marketing, sales and development teams to meet the expectations of your customers, and giving them a helpful and positive impression of your company. Customers want value for their money, accessibility and above all, a positive experience. As long as you give your customers a positive experience, you will be off to a great start. And here at MyCRM we believe that CRM is not just part of our name but our ethos to deliver great services to all customers About Software Advice Software Advice is a trusted resource for software buyers. The company's website, www.softwareadvice.com, provides detailed reviews, comparisons and research to help organizations choose the right software. Meanwhile, the company’s team of software analysts provide free telephone consultations to help each software buyer identify systems that best fit their needs. In the process, Software Advice connects software buyers and sellers, generating high-quality opportunities for software vendors. Since its founding in 2005, the company has assisted more than 150,000 software buyers. Software Advice is headquartered in Austin, Texas where it employs a team of ~80 (and growing). It has been recognized as one of the fastest-growing companies in the United States by Inc. Magazine. If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.