A number of things to think about when getting your CRM features set up in 2014

With the New Year celebrations now done and dusted, and the plan for the New Year’s Resolutions beginning to fade then now is the perfect time to start considering exactly which CRM system or how to extend your current Microsoft Dynamics CRM to meet the growing expansions for 2014 / 2015. Is there ever a right time to take stock of your business and CRM needs that will improve the way you track interact and support your customers? Well I would argue yes now is the right time as country and global economies begin to grow and the feeling of confidence returns, now is the time to make sure your business processes are set up and ready for the next year. After spending what is now some 15 years building and implementing CRM systems I have seen bubbles and downturns and more importantly recoveries.  A good well implemented Customer based system and strategy for your business is key regardless if you are a start-up or a well-established organisation. As technology is always moving forward and the way we all work is changing it is important that your staff and your customers have access to your business in more than one-way.  We saw in the UK that this December (2013) Christmas shopping online for the first time over took high-street and supermarket shopping for present buying and organisation that can deliver through multiple channels will have greater success. I’m sure reading this as a business owner you will have no doubt that taking your business forward is a priority for you own personal success, but with years of experience in implementation you probably have lots of questions about how you can use an effective CRM. If you don’t already have a CRM application that is set up in your businesses then talk to MyCRM as we can offer a complete solution with email marketing from £50 per user per month which is just £1.66 per day. But before you do you need to give some thought into what your business needs to achieve with CRM, Marketing, Sales and Support and if you need an online or social presence. Below are a number of key areas to think about. Mobility This is perhaps the most vital modern ability of any CRM software. Just as customers are becoming increasingly reliant on their mobiles in order to browse the web and purchase items, so the companies should also be developing their abilities to manage their sales workload whilst out and about.  The ability to update data on a particular sale in real-time can be hugely beneficial to any firm looking to improve their sales process, and the right CRM system can ensure seamless communication. Social Another key characteristic of CRM software is the full integration of social media data. The simple fact is that social media is now ubiquitous, with almost everyone making use of at least one network. Mining this data is therefore almost simple common sense.  It will enable to provide better information about customer likes and dislikes, as well as data on things like when they're most active. Real, provable feedback This is a constant in the world of CRM, and will be no less important in 2014. It's vital to ensure that the CRM software is able to genuinely increase sales and revenue - if it does this and can prove it, then it becomes well worth the investment. Self Service If you want to trade outside of the standard 9 to 5 and give access to customers to help themselves then you need to make sure the web site service or social media page can support this. Get a Provider Finding the Right Solution Provider is also key as there are many different types and the cost can vary, but as an organisation that is looking for fixed costs then it is worth discussing with providers the ability to have a hosted or managed service. MyCRM provide a dedicated managed CRM service and can offer help and advice on getting you started.  Help you set up Email Marketing campaign and track customer activity. About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/  As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account.

Dont let you Business get dragged backwards by the Myths about CRM software

I found this article recently and thought I would post some of the points outlined as it is true, I regularly get asked why should we bother, and although CRM software is often an essential tool for businesses to enhance sales, generate helpful information, and gain the ability to successfully manage the sales process, it can be perceived as over-priced, fragmented, and underutilised. Business 2 Community have written an article, trying to dispel some of the more common myths, and we have covered the main points below: Troublesome to implement Populating a new CRM can often be perceived as a highly daunting task for managers, especially as you will have to deal with bringing your staff up-to-speed as well. It doesn’t have to be such a massive undertaking though, because a decent CRM will be able to populate fields by using the downloaded files from the old CRM. In terms of your staff, once they have their own user, they will have prompts on the screen to help them learn the new ways. Technically difficult For the standard employee, today’s CRM’s can actually be easy to use, and the good one’s are not overly tasking on your IT department either. Don’t have time Some CRM’s can be overwhelming due to the amount of information they require, however good CRM software will be able to give you a streamlined user interface, mobile-ready screens, and intuitive navigation, all of which is easily digestible. Too expensive Professional tools rarely come free, however you should feel like you are getting good value from your CRM and that it earns its place in your business. As long as you shop around for the most appropriate CRM for your business so you are able to get the most out of it, then you should have a good product worth the cost. No Return on Investment The question usually asked is what is the return on the investment for the business? This can be several fold from generating more leads and sales which increases growth to a better customer experience and better overall support. Source:  http://www.business2community.com/cloud-computing/5-myths-crm-software-0728787#!rMYyT About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account. 

CRM in 2014 is looking good for SME’s

With the New Year upon us and economic growth seeing real green shoots, it comes with good news for small and midsize companies who use CRM. The CRM trends for 2014 will be concentrating on what SME’s have asked for from their CRM, and what customers want to see from companies who use CRM. http://blog.mycrmgroup.com/post/2013/12/17/Top-CRM-Buyer-trends-in-2013-by-Software-Advice.aspx What SME’s are looking for in CRM solutions? At small and midsize companies, marketing automation and sales force automation are fast becoming trends in IT department purchases. Recent studies show that there is a substantial move towards pricing-as-a-service (PaaS), and it is thought that we will be seeing a lot more growth in this area in 2014. The consulting company Software Advice examined its exchanges with IT decision makers over the course of 2013. They found that 91% of buyers wanted a best-of-breed solution as opposed to combined or multiple products. This result follows a trend that is echoed in both business and customer technology – if it is simple, efficient, and powerful, it will likely be a success. The key statement as spending is always restrained in early post downturn days is “Value For Money” for the past year MyCRM have been offering a number of key SME solutions that include Email marketing and CRM from Microsoft Dynamics for as little as £50 per user.  Business owners have reported back to say they agree that a fixed cost service is always best and helps plan expenditure. For the customers Knowing what your customers want from you is something that every company should keep on top of. A CRM solution that is compatible with your company should be focused on assisting marketing, sales and development teams to meet the expectations of your customers, and giving them a helpful and positive impression of your company. Customers want value for their money, accessibility and above all, a positive experience. As long as you give your customers a positive experience, you will be off to a great start. And here at MyCRM we believe that CRM is not just part of our name but our ethos to deliver great services to all customers About Software Advice Software Advice is a trusted resource for software buyers. The company's website, www.softwareadvice.com, provides detailed reviews, comparisons and research to help organizations choose the right software. Meanwhile, the company’s team of software analysts provide free telephone consultations to help each software buyer identify systems that best fit their needs. In the process, Software Advice connects software buyers and sellers, generating high-quality opportunities for software vendors. Since its founding in 2005, the company has assisted more than 150,000 software buyers. Software Advice is headquartered in Austin, Texas where it employs a team of ~80 (and growing). It has been recognized as one of the fastest-growing companies in the United States by Inc. Magazine. If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Exploring social CRM in more depth, part 2

Yesterday, we started to take a look at some of the different ways in which the social media process can be improved and perfected. A lot of yesterday's focus was on the pre-management and selection of the software, whereas today we're going to look at the management of it. Engage important customers Whilst social CRM does indeed help to generate new customers, there are nonetheless always going to be particular brand advocates that regularly mention the products. These people are more likely to get other people to choose the firm, so it's important to get them involved through activities like sending through gift certificates or regularly re-tweeting them. Respond, fast One of the key benefits of CRM software is that it allows the company to respond to queries quickly by monitoring social data to look for when the firm is mentioned. It's vital, therefore, for the company to respond as quickly as possible in real-time to any mentions online, whether they're positive or negative. Monitor online reputations Another key benefit to social CRM is that it allows the firm to monitor when it is mentioned on relevant industry sites, e.g. when a hotel is mentioned on sites like Trip Advisor.  Staying on top of this data means that the firm can more effectively manage its reputation, and help to work with any customers that have had a bad experience. Making the effort to do this is well worth it: reviews remain a key part of the decision making process for many customers. Source: Hospitality Technology To help drive your business CRM strategy in 2014 contact MyCRM today http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/  As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

Exploring social CRM in more depth, part 1

Social media has - and will continue to have - a big role in the world of CRM. A piece in hospitality technology previously shed light on the social side of customer relationship management, and over the next couple of days we're going to take a look at some of the key ways that it's benefits can be maximised. I recently blogged on the point of taking your business social see http://blog.mycrmgroup.com/post/2013/10/21/Does-socializing-your-business-mean-good-CRM.aspx  Here these is a review on some good points for all business Developing a strategy It is important for everyone involved in a team's marketing strategy to know exactly what the overall aim is in terms of the brand's perspective.  What is the overall goal for a company's social media promotion? Is it to raise awareness? To drive sales? Or simply to help speed up the sales process? Firm goals mean success. Pick the right technology It's important to ensure that when first choosing the relevant software, the right one is picked. The ideal method is to choose software that already fits the needs of the company, rather than having to manipulate the firm's processes so that they fit the way that the software works.  If the company's sales process already works, there's no reason to change it. Have a single person monitor the process Whilst in many cases a number of people will help to manage the social media process, this isn't necessarily ideal. Preferably, one staff member should be placed in order to specifically manage social CRM. This way there is someone firmly in place whom relevant CRM and social information can go to. Follow up and respond quickly Social CRM is important as if you’re not responding with two way communication then you’re not being social, you can easily message out but you need to be aware of what people are saying about your business and respond to prospects and customers if you’re using social channels. Source:  Hospitality Technology To help drive your business CRM strategy in 2014 contact MyCRM today http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. 

News Flash: Microsoft Buy Parature: Think Self-Service CRM

Microsoft's planned Parature acquisition will improve Dynamics CRM customer service app to compete more successfully with Salesforce.com and Oracle RightNow Read More:- http://www.informationweek.com/software/enterprise-applications/microsoft-parature-buy-think-self-service-crm/d/d-id/1113340 Read More:- https://community.dynamics.com/crm/b/crmconnection/archive/2014/01/07/microsoft-dynamics-crm-and-parature-a-match-made-for-you.aspx   About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

4 Potential CRM trends in 2014 to help your business get ahead

A great new article today from Business 2 Community which highlights some customer service trends.  One of the key parts of remaining successful in the CRM data world is to ensure that you stay on top of the latest trends.  Fortunately, a new piece in Business 2 Community has taken a look at some of the key trends that are likely to emerge in 2014: Below are 4 keys things your business may embrace over the next year. Social customer service comes into its own Because so many business are now using social media for CRM purposes (as they should be) the focus will now shift onto who's actually doing it well. Integrating the social side of things with all other customer service channels should now become a key factor. Big data steps in Big data has become a reasonably big deal in the last couple of years, and it's expected that the trend will continue within the next year. One of the key parts of marketing success is going to be the ability to actually leverage that information in order to provide a more beneficial experience for the individual customer. People are still the key No matter how much the customer service side of CRM becomes based around the various web technologies now in operation, it's important to remember that in the end, it is all about the individual person. Technology should mean that firms are able to take a more personal approach, even when dealing with a large amount of customer service claims.  The ability to treat every single web customer as special will likely set companies apart from the competition over the next couple of years or so. The Sky’s the limit with Clouds The paradigm for business I.T is shifting and the trust in hosted and managed service from small to medium enterprise is growing.  This is mainly down to cost effective services being offered and the need for flexibility and access to data. In Gartner’s 2013 CRM Applications Report, software-as-a-service offerings accounted for almost 40% of total software revenues from CRM spend in 2012 and it’s only going to grow further as business activity should not be about IT and making your systems work it should be about making sales and supporting customers in your direct sector. Source: Business 2 Community About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

CRM and Marketing for better Sales

After reading an interesting article of Business 2 Community I have to concur that a CRM system remains an effective investment for many people. However, there are several keys to making it work, especially within marketing. This is interesting, as it's often seen as being part of the more specific sales-side of things. Interestingly, though, statistics showed that 46% of marketers using more mature lead management processes will then in turn have sales teams that follow up on more than 75% of the leads they've generated. Sales teams linked to 25% of these marketers will be able to contact prospects within around a day - the figure otherwise is around 10%. There is obviously, then, a lot of potential for marketers to use CRM software effectively. One of the key ways in which CRM can aid marketers is profiling and segmentation. The marketing team needs to be able to ask the right questions in terms of what the different customer demographics want, and the CRM software can help to provide this extra level of insight. Integration with e-mail marketing is another useful benefit of CRM systems. According to Jupiter research, relevant, on-the-ball e-mails help to drive around 18 times more revenue than general broadcast e-mails. And working with a provider like MyCRM can benefit organisations further as they not only offer best of breed CRM using Microsoft Dynamics CRM but can off extended function all in one place and include things like email marketing directly from the hosted managed CRM system. This offer some great advantages as marketing users can automate the CRM system to create lead follow ups for sales based on a scored criteria or location of prospect.  You can see more here http://downloads.mycrmgroup.com/eCampaign.aspx Finally, general ROI management can be aided substantially by the CRM process.  By using metrics such as customers acquired, attrition rates, cross-sell rates, up-sell rates and the average number of transactions, marketers can more accurately adjust their processes in order to help achieve higher levels of sales, and to better increase communication with customers. Source: Business 2 Community About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

CRM and Building a Business Sector Community

It's important to always try and stay on top of trends within CRM, as this is one of the key parts of obtaining success. Interestingly, many people believe that community will play a key part in the industry during 2014. Building an online community has long been considered a key part of general online success, and it's hard to imagine that it won't therefore impact CRM software in some way. It's likely that customer interaction through the community will become a key part of generating sales general. If run effectively, for instance, communities can provide a lot of relevant information to companies regarding the general viewpoints of customers, how they view certain products and ranges, where they'd like to see improvements, etc. It's therefore entirely possible that community will receive an enhanced budget from many companies during the upcoming year.  The potential for community data to be integrated with CRM software is obviously limitless. CRM software relies on genuine data from customers on likes and dislikes, when they're most likely to purchase, what area of the business they're interested in, as well as a number of other factors. Community offers a chance to obtain such areas of relevant data, whilst helping to generally build on the company's online reputation. If managed effectively and given the opportunity to thrive, online communities could be the ideal way for a firm to push their sales onto the next level whilst improving their own reputation and keeping customers happier: in this sense, it's almost the ideal addition to the CRM process. Source: CRM Buyer If you are looking for some help with the implementation or development of your Microsoft Dynamics CRM then you can contact our team here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com    As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com  after registering for an account. If you have any questions need advice or general support then MyCRM can help you move forward. 

Measuring CRM effectiveness and ROI

One of the biggest investments your business can make is software and hardware, so it is critical that the decisions made are not on a whim but made with the correct information to hand. As an investment, there's no doubting the fact that CRM software can represent excellent value for money. However, being able to measure exactly how effective it's being is a key part of working out exactly how valuable it's being. That's why a new piece on Investment News is worth looking at: it details some of the key attributes to look at in order to work out CRM software's ROI. Engagement How pro-active is the software in terms of actually creating engagement with customers. Yes, it sends out e-mails, but does it receive them back? How many people have engaged with the brand that otherwise wouldn't have if the CRM software was not in place. Key things to consider is the configuration of the system and how metrics can be gathered and used for business purposes.  As an example CRM with email marketing from MyCRM has an average cost of £50 per user per month and enables an organisation to send unlimited emails and track responses.  If those responses are not then used for sales and further engagement where is the ROI?  Well it might be an ROI in driving more traffic to your web sites, but predominantly real ROI in anything is dictated by the number of returning sales and profit generated. Percentage of clients The chances are that before the CRM software was installed, your firm already had a number of clients in place. The key, then, is to work out how many of the clients you now have were brought in through the software. Are there clients there that probably wouldn't have bought a product or service had it not been for the software? But as you wil know the software is just the enabler so the strategy for your CRM is how you can drive more business and record and react on the information you have.  Many organisation will start small and define a single process.  Some define the whole business, either way at MyCRM we can help you work towards a goal of successful customer management and sales generation. Client turnover This is another key factor. Removing client turnover full stop is virtually impossible for any business. However, it should be possible to measure whether or not this figure has gone up or down since the software was installed. Remember, CRM stands for Customer Relationship Management: the software is there to help you improve the ways that you engage with your clients. It's important for statistics to bear out the fact that it's doing that. Source: Investment News If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact me here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.