Effective CRM and Mobile Apps can help end poor customer service 4. November 2013 Alistair 2011, 2013, Add-On, Business, CRM, CRM News, Dynamics, Managed Service (0) An interesting new article in Business 2 Community has highlighted that in the mobile age, effective customer service remains the key to achieving positive CRM results. With 90% of UK shoppers saying that they would walk away from a sale if they encountered poor customer service, it is important that no avenue of a brand is left behind. The article voices the fact that mobile CRM is the ideal way to achieve this. A mobile CRM should be used to determine information under two umbrellas. This would be the information the customer actually wants to access on their mobile and also how they want to engage with it. The article then highlights the value of both simplicity and ease of access in terms of the software that the customers utilise. Customers need to be able to access what they need quickly and easily. The value of social media - something we have highlighted previously - is also noted. Research indicates that 85% of online complaints last year were actually ignored, despite almost half of the cases expecting some form of response. With the mobile and web markets growing each and every year, it remains vital for firms to invest in order to both obtain more valuable data on their customers, as well as to help build genuine relationships with them. Essentially, the piece highlights the overall value that CRM can offer any firm. Effective customer relationship management software can be used to collect data from all of the main communication channels and can store it within one main interface to be used accordingly. Source: Business 2 Community MyCRM aim to help deliver effective CRM and you can see here what our current customers say http://www.mycrmgroup.com/customers.aspx but more importantly we want your business to succeed with the use of a great software solution. To get a trail of Microsoft Dynamics CRM you can register with MyCRM here http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a business process can work in business and has therefore we have developed a number of off the shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for you Microsoft CRM Solution:- You can get access to arrange of products for Microsoft Dynamics CRM from the MyCRM download centre here http://downloads.mycrmgroup.com after registering for an account.