PRESS RELEASE: - MyCRM launch eMap 1.2 for Microsoft® Dynamics CRM 2011 and 2013

“eMap 1.2 is the first release with the integrated data service giving access to over 60 million business records, and completes a milestone that has been in the plan for some time” stated Sales and Marketing Director, Alistair Dickinson Isle of Wight, UK 22nd July 2014 MyCRM, the Isle of Wight-based solution provider and software development company, has today announced the next GA (General Availability) release of eMap using Microsoft® Bing Maps for Microsoft® Dynamics CRM. Effective immediately, the latest solution can be downloaded as a trial from the MyCRM Download Centre: http://downloads.mycrmgroup.com/eMap2013.aspx.   Existing eMap customers receive the update as part of their monthly subscription. Included for the first time in eMap is access to a global business database, with over 60 million unique company records with address and location information.   This connection gives end-users the ability to search for business records of all types in a given location without owning the data. This enables those companies to build relationships with prospects and customers by location.   Businesses found using the search facility can then be converted into prospect or lead records directly within their own CRM system.   “eMap 1.2 is the first release with the integrated data service, and completes a milestone that has been in the  plan for some time” stated Sales and Marketing Director, Alistair Dickinson   Mr Dickinson went on to say: “We have been designing, developing and working on the eMap product for the past two years, and have been releasing major updates every four months. This release contains some amazing  new features that extend the usability of Microsoft® Dynamics CRM and empower end-users in any size of business in almost any sector.   “Furthermore, there are many scenarios that can be considered where our solution adds a great deal of value. eMap fits well into Sales, Marketing and Customer Service departments when combined with Microsoft® Dynamics CRM.”   A spokesperson for the MyCRM product team said: “The development of eMap has been a great opportunity for MyCRM to work with our customers, incorporating their feedback through an iterative release schedule. “This solution has been designed to incorporate a whole range of standard Microsoft® CRM product functionality, making eMap a seamless integration and giving a native user experience when working with the software.”         About Microsoft® Bing Maps in Business Microsoft® Bing Maps is a flexible platform with tools designed for rapid application development and provides seamless integration with other Microsoft® technology  The team at MyCRM have taken these tools and built a compelling and tight integration with Microsoft® Dynamics CRM.   About MyCRM MyCRM offer a range of business services to small and medium sized organisations around the globe, through  product additions and help and advice around the implementation of Microsoft® Dynamics CRM. Contact For Company or Product information please contact Alistair Dickinson (Sales and Marketing Director) alistair@mycrmgroup.com +44(0) 1983 249500   Trial Software MyCRM can provide a fully featured eMap trial including business data integration for a limited period of 14 days. Please register here http://downloads.mycrmgroup.com/eMap2013.aspx

Turn your Microsoft Dynamics CRM into an advanced business prospecting solution for B2B, with access to over 60 million individual business records in 50 countries!

Did you just read that right? Well the answer is Yes! But how?   As a CRM service provider and previously as a CRM consultant to a range of businesses over many years, I cannot count the number of times that when implementing a CRM system for a Sales or Marketing department someone has said “Oh it would be great if you could have a data feed of businesses in our area?” or “Is there a way we can look up businesses near one of our customers?” In the past the answer to these questions would be to purchase data from a data broker which can be an expensive, or to have an outside agency prospect for you and create appointments or even a combination of the two. But as more and more services become available as cloud offerings and more and more data is available to all businesses online, we have designed our products and worked with a number of partners to give all organisations using Microsoft Dynamics CRM 2011 or Microsoft Dynamics 2013 the ability to have access to a global data set of over 60 million business records. Let me explain further and outline a number of scenarios, as this usually appeals to Marketing and to Sales people in the field or those arranging appointments or setting up trade events. Scenario for Sales :- A sales engineer / advisor has booked an appointment to go and see a customer, which is not  a strange thing to do, the Sales individual turns up at the customer address and they are on a typical business park setting with 10’s or even 100’s or other businesses. The usual step is to conclude the appointment with a customer, and may be drop off some information to other business in the location, which is basically door to door uninvited prospecting. But now with eMap 2.0 due for release this week we have a new way, some would same a complete game changer to make your sales team more effective and efficient. Your team of field sales people no longer need to prospect by knocking on doors, as with this release for Microsoft CRM, your team can now research the area buy looking up businesses that are on the same business park, and this data is provide though the MyCRM service enabling contact to be made with organisations and business research done without buying long lists of data.  Once the data has been used it can be converted into a lead record in CRM and prospected, giving your Sales team a head start. Scenario for Marketing :- Access to real time business data that is up to date is a must have to a lot of marketing departments and once you have access to a company name a little research can be done to get that initial contacts, and understanding of what business existing and where they are can start the process of effective campaigning.  With eMap 2.0 a marketing team can high light key location areas to see what types of businesses exist and generate pre contact emails though CRM, they can also use the business search to identify businesses by name or by type. Scenario for events and trade Shows, Organisers:- Using our maps and data solutions to generate prospects for an event, empowers the event sales team as they can work out from the event site / location and search for appropriate business types in the area, this speeds up the pre-qualification and enables businesses to be located. Once lead records have been created the data can be easily enhanced by research using services like Linked in to get more contacts or face book and twitter to find related information about a company. The screen shots below, show how you can easily combine your own data with data from our external data feeds, which give your business a head start with prospecting. You can see that using the business search look up we have searched for Solicitors, none of these records that appear are in our CRM database         We then selected one of the business data pins the details are displayed with the option to convert the information to a lead record in CRM       To get a trial of eMap and see the solution first hand inside your Microsoft Dynamics CRM 2011 / 2013 then register here http://downloads.mycrmgroup.com/eMap.aspx this version with the data look of 60 million records world wide will be available by Friday 11th July 2014

Latest CRM News from the MyCRM Team

As usual this week we have been reviewing a number of great articles around the web on CRM and how businesses make best use of some or all of the functions.  Today we have 4 news articles in our News Cast summary below :-  Mobile CRM and security issues What to do when CRM isn’t working Time to call it quits on your CRM platform Has the CRM revolution already happened?    1.Mobile CRM and security issues   In the past couple of years, there has been much in the way of innovation for customer relationship management, or CRM.  One of these great innovations happens to be mobile CRM. As it stands, more and more companies are rightfully adding mobile capabilities to their collection of business strategies.  The mobile revolution is here.  Mobilising CRM can help lower sales costs, improve customer service, and boost relationship visibility.  However, mobile CRM is not without risk. Here is a look at the biggest security issues that come with mobile CRM.  Knowing about these risks is half the battle. Compliance issues When customers bring their own mobile devices to the mix, it is really hard to make sure that they are within compliance of government rules and regulations.  One way to deal with this issue is to mitigate the risk ahead of the game by getting the IT department involved.  This way, if a mobile device is stolen, there are ways to have sensitive material wiped clean easily and effectively. Data loss Data loss is a big deal.  The risk of customer data being lost or compromised is a very serious issue.  Mobile devices are lost or stolen all the time, so it is up to the organisation to ensure that sensitive information accessible through that device is secured. Privacy With mobile CRM, there are going to be privacy issues.  How is customer data protected?  How is corporate data protected?  Make company policies clear and enforceable and make sure that users are aware of them. Mobile CRM will inevitably open doors for organisations across the globe, but it has to be done correctly.  As long as the risks, such as those above, are dealt with early, there is no doubt that mobile CRM can help a company improve customer relationships and build their brand. Source:  http://it.toolbox.com/blogs/insidecrm/top-3-security-concerns-for-mobile-crm-59762   2.What to do when CRM isn’t working   It is true that having a quality customer relationship management (CRM) programme is essential to help grow a business, but what many managers fail to realise is that it takes more than simply having the software to succeed. Here are some examples of when CRM just isn’t working and what to do about it. Unpredictable sales When managers have very little information about when and how sales opportunities close, the result can be unpredictable sales.  This usually occurs when the sales process isn’t clear and there is a lack of incentive for reporting.  A good remedy for this problem is to have the sales team document how and why customers make the purchase. Too few prospects Often, organisations report that there is a lack of prospects out there.  Sometimes, prospecting seems futile because there is very little time for sales staff to actually get out there and hunt for them when they are servicing actual customers.  This might be the result of an understaffed sales team or a weak department.  Use rewards, upselling, and additional training to combat this issue. Prospecting just isn’t working If the sales team starts complaining that the act of prospecting just isn’t converting to any sales at all, it may be time to take another look at the current strategy.  The organisation’s core value proposition, lead generation, and marketing schemes may be problematic.  When this issue arises, it is a good time to assess whether the sales force is effective or deficient or if there is something else at play. Ultimately, it is the business owner’s responsibility to define how his or her company is to find, retain, and grow customers.  It is important to work with the sales team to generate goals and understand what is working and what is not. Incorporating these tips into a solid CRM strategy with an effective programme will definitely benefit the business over time. Sources:  http://www.bizjournals.com/bizjournals/how-to/growth-strategies/2014/04/why-your-crm-isn-t-working-and-how-to-fix-it.html     3.Time to call it quits on your CRM platform?   Customer relationship management, or CRM, can be a beacon of light for many managers, giving them valuable insight on everything that is going on with their customer accounts.  A good CRM platform does exactly that. An ineffective CRM platform can cause more damage than it prevents.  It can quickly become a burden requiring frequent updates and eating up resources.  So, how does a business owner know when it is time to move on? Here are some quick ways to determine if it might be time to consider a new CRM programme. The CRM doesn’t sync with address books.  A good CRM platform will easily sync with the address book in most email clients, smartphones, and tablets.  If this is not happening, it will become difficult to keep up with the latest leads and accurate customer information.  The CRM doesn’t automatically connect with email.  If it is up to the employee to remember to log into the CRM system and log an email or communication, something is very, very wrong.  The CRM platform should automatically connect with email so that this is done immediately. The CRM doesn’t sync with the calendar.  Whether the office is set up on Macs or PCs, the CRM system should easily sync with the calendar and allow the import and export of customer meetings and other events.  This helps to keep things organised, streamlined, and smooth. Sales are the only focus of the CRM system.  Customer relationship management goes far beyond sales and often begins well before that point.  An effective CRM system helps managers understand every aspect of a customer’s life cycle, from lead to conversion and beyond.    Maintain a meaningful business relationship by having a robust, well organised, and up-to-date CRM system that integrates important customer contacts, events, communications, statuses, and timelines. Source: http://www.bsminfo.com/doc/your-crm-and-you-tests-to-determine-if-it-s-time-to-break-up-0001   4.Has the CRM revolution already happened?   Over the past few years, there is no question that communication methods have changed, and with those changes, business owners have had to also change their CRM (customer relationship management) strategies.  This is, perhaps, precisely why social CRM is on the horizon as the "next big thing." Some people may wonder if the CRM revolution has already occurred?  Or is it happening now? There are a lot of organisations out there that want to engage their customers and keep them, and many look to CRM platforms and strategies to do so.  However, so many of these same organisations just aren’t getting it right. When CRM works, it works well despite the fact that the biggest thinkers in the industry are disappointed to say that technology hasn’t quite caught up with it yet.  As time goes on, CRM users are building their abilities and honing in on how to please customers and organise data efficiently. So, what is next on the CRM horizon – that CRM revolution, so to speak?  Mobile CRM, business intelligence, and social CRM are the big three right now.  Here’s a quick look at each.   Mobile CRM.  There is going to be a lot of talk about mobile CRM because mobility is such a big part of today’s society.  However, it is not so cut-and-dry; it’s not simple to just put an existing CRM system onto a smartphone, for example.  CRM developers are going to need better ways of incorporating data via mobile devices and apply it to everyday operations. Business intelligence.  There is no shortage of business intelligence solutions out there. However, there needs to be a better way to integrate CRM and marketing automation, which will inevitably lead to better analytics and stronger sales. Social CRM.  People are constantly changing the way they communicate and interact. The plethora of social media platforms that have sprouted up over the past couple of years is evidence of that.  With these communication changes, CRM systems must also evolve.  Businesses that stay ahead of the curve will likely see the most success. Source: http://www.crmbuyer.com/story/80320.html     If you are looking for some help moving your CRM solution forward or looking for help with migration or upgrade then contact MyCRM today www.mycrmgroup.com About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com   MyCRM Download Centre and App Store You can also register with the MyCRM App Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/

Warming up leads using CRM and social media

This is a great follow on article from my original post about socialising your business, and as social media is becoming more of the norm in business I’ve taken this opportunity to highlight some further points of why social media is a get asset to business. I’ve always promoted positively and discussed the importance of social media to the CRM process.  It is inarguably one of the most crucial ways to engage customers.  Here I’m looking at how it can be used to help generate warm leads for the sales team and how CRM software can help with the process. It helps a company get to know a prospect When used effectively, CRM software really can help a company to understand a potential customer through the extraction of relevant social media data.  The company can monitor their online footprint.  They can also follow and share the customer's content if they have any and share their own.  This remains one of the most effective ways to build organic intimacy with potential clients. Look at the buying cycle Again, CRM software can be invaluable in terms of its ability to extract relevant data and analyse where in the buying cycle the customer currently is.  If they've recently had a trigger event (such as relocating, hiring new staff, participating in a merger, etc.) then they are far more likely to be open to potential sales.  Using social media, it is entirely possible to uncover this information and make use of it. Deeper engagement Where possible, social media should always be about asking questions and shortening the selling cycle.  A company should be ready to share helpful, relevant content and offer genuine solutions to the problem.  CRM software can help a company see when these sorts of questions are being asked. Just a tool in the box or a strand to your bow I’d also like to note that although MyCRM and I are an advocate of using Social media like Twitter and Facebook along with Linked in it should not be seen as the only solution and should be only part of the inbound and outbound marketing approach taken. For more on this subject you can contact MyCRM here www.MyCRMGroup.com or review the source article Business 2 Community About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from

Using CRM in different Sectors and Verticals

I came across this article on CRM buyer and it reignited thoughts of past implementations when CRM was still a new concept and every opportunity was an opportunity to sell to a new vertical.  What I mean by this was that the company I worked for would win a project say in energy and then they would present themselves as specialist CRM providers in the energy business sector. Things have moved on a lot since the early software days and the CRM market has matured a lot with major payers like Microsoft delivering great platforms like Microsoft Dynamics CRM along with a number of industry templates and solutions. But the truth of the matter is CRM software can still hugely benefit companies in a number of different ways, but these benefits largely come from the ability to benefit the customers themselves.  I’m going to take a look at three different types of customers and how CRM software can be used to help improve their experience. B2C In any B2C environment, the key is to provide customers with products that will genuinely enhance their lives.  The goal here is to build ongoing interactions with the company in a bid to fully understand their needs and also how their needs will develop.  For example, someone learning to play the guitar will likely need more gear as he develops his skills, and if he has a positive ongoing relationship with a store selling said gear, he is more likely to go back there when he needs something new. B2B Customer need evolution becomes even more important in a B2B relationship, but the plus side is that relationships are often a bit easier to maintain.  The driving points for the buyer are usually stated upfront, such as price, timely delivery, and payment terms.  As long as the seller satisfies those points, the relationship will usually be maintainable.  Over time, the needs of the customer will often evolve, and CRM data can help track these needs.  Partners / Suppliers It is important to cultivate relationships with direct vendors and suppliers, as these will also develop over time.  Once the vendors' needs are met, it is also vital to ensure that value is increased in terms of training and that they feel like legitimate partners; again, this can be combined with CRM data to help build a better profile of the suppliers or vendors. Source: CRM Buyer In future articles I will be looking at the different vertical templates that are available for Microsoft CRM. If you looking for help implement your Microsoft Dynamics CRM system then please take a look at how MyCRM can help About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.