CRM and Building a Business Sector Community

It's important to always try and stay on top of trends within CRM, as this is one of the key parts of obtaining success. Interestingly, many people believe that community will play a key part in the industry during 2014. Building an online community has long been considered a key part of general online success, and it's hard to imagine that it won't therefore impact CRM software in some way. It's likely that customer interaction through the community will become a key part of generating sales general. If run effectively, for instance, communities can provide a lot of relevant information to companies regarding the general viewpoints of customers, how they view certain products and ranges, where they'd like to see improvements, etc. It's therefore entirely possible that community will receive an enhanced budget from many companies during the upcoming year.  The potential for community data to be integrated with CRM software is obviously limitless. CRM software relies on genuine data from customers on likes and dislikes, when they're most likely to purchase, what area of the business they're interested in, as well as a number of other factors. Community offers a chance to obtain such areas of relevant data, whilst helping to generally build on the company's online reputation. If managed effectively and given the opportunity to thrive, online communities could be the ideal way for a firm to push their sales onto the next level whilst improving their own reputation and keeping customers happier: in this sense, it's almost the ideal addition to the CRM process. Source: CRM Buyer If you are looking for some help with the implementation or development of your Microsoft Dynamics CRM then you can contact our team here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com    As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com  after registering for an account. If you have any questions need advice or general support then MyCRM can help you move forward. 

CRM in 2014 the right choice for your business

Recently seeing this article on Customer Think Customer Think it gave me the opportunity to pen some thoughts about using CRM in your business in a growing economy.  As the world recovers from what was the worst financial correction in our recent history one thing that is for sure is that small and young businesses, and some of those that are established will be look for efficiency to help create growth.  Delivered and implemented correctly a software solution like Microsoft Dynamics CRM 2013 which enables growth and efficiently can help drive your organisations CRM Strategy. It's important to try and stay ahead of any industry in order to obtain success. That's why we thought it would be interesting to take a look at a new article, which has made a few predictions regarding CRM trends in 2014. These are some of the keys: Linking configuration, pricing and quoting More and more companies have invested in the ability to link the configure, price and quote process, and it's considered likely that this will continue during 2014, with the aim being to be able to automate more tasks that would otherwise be manual. Self-service It's possible that businesses in 2014 may also choose to continue to adopt self-service community portals. These can not only lower service costs overall, but can also draw in users by adding reward systems or gamification features. Field force management It's also considered possible that more CRM-driven field force tools will be used in order to make sure that the service force efficiency is being maximised. This should lead to a number of positive measures including the improvement of scheduling efficiency, automated inventory review and the increase of lead generation. Mobility becomes even more important There's no denying that - as is the case with many different industries, mobility will become more important in the CRM sector. Compatibility with smartphones means that sales staff can access everything they need whilst on the road. This can have a hugely positive impact on sales figures when the devices are used in the right way. If you are looking for some help with the implementation or development of your Microsoft Dynamics CRM then you can contact our team here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com    As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com  after registering for an account.   If you have any questions need advice or general support then MyCRM can help you business move forward.

Measuring CRM effectiveness and ROI

One of the biggest investments your business can make is software and hardware, so it is critical that the decisions made are not on a whim but made with the correct information to hand. As an investment, there's no doubting the fact that CRM software can represent excellent value for money. However, being able to measure exactly how effective it's being is a key part of working out exactly how valuable it's being. That's why a new piece on Investment News is worth looking at: it details some of the key attributes to look at in order to work out CRM software's ROI. Engagement How pro-active is the software in terms of actually creating engagement with customers. Yes, it sends out e-mails, but does it receive them back? How many people have engaged with the brand that otherwise wouldn't have if the CRM software was not in place. Key things to consider is the configuration of the system and how metrics can be gathered and used for business purposes.  As an example CRM with email marketing from MyCRM has an average cost of £50 per user per month and enables an organisation to send unlimited emails and track responses.  If those responses are not then used for sales and further engagement where is the ROI?  Well it might be an ROI in driving more traffic to your web sites, but predominantly real ROI in anything is dictated by the number of returning sales and profit generated. Percentage of clients The chances are that before the CRM software was installed, your firm already had a number of clients in place. The key, then, is to work out how many of the clients you now have were brought in through the software. Are there clients there that probably wouldn't have bought a product or service had it not been for the software? But as you wil know the software is just the enabler so the strategy for your CRM is how you can drive more business and record and react on the information you have.  Many organisation will start small and define a single process.  Some define the whole business, either way at MyCRM we can help you work towards a goal of successful customer management and sales generation. Client turnover This is another key factor. Removing client turnover full stop is virtually impossible for any business. However, it should be possible to measure whether or not this figure has gone up or down since the software was installed. Remember, CRM stands for Customer Relationship Management: the software is there to help you improve the ways that you engage with your clients. It's important for statistics to bear out the fact that it's doing that. Source: Investment News If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact me here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

5 Steps to migrate to new CRM software

If you've made the decision to move to a new and more productive CRM system, then it's important to be able to justify the migration. A new piece in the Business 2 community website has highlighted some of the ways in which this can be justified. Through research Anyone who's made use of CRM software before knows how vital it is for the software to be fully compatible with the needs of the team. If you're able to highlight some of the ways that the new CRM system will blend in with company processes, then you're halfway towards selling it. Discuss the idea with everyone It's important to discuss every aspect of the CRM process with the sales team. Try and glean from them information regarding how they would improve the tools that they're currently using, and what suggestions they might have in terms of software used in the future. Being able to combine relevant software with the needs that the team have specified is a strong factor in making changes. Analyse the opportunity costs When choosing between different CRM software, it's vital to ensure that the one you go with offers the best opportunity for improving sales. One of the keys to this is making sure that it offers the latest in mobile compatibility, and includes aspects such as phone integration and report generation. The better results the CRM software can produce, the more favourably it will be looked on as a good investment. Any data evidence to support this can only help the case. Rally the team involved. Once you’ve done the research and chosen a solution to propose, speak to others about switching CRMs and get them onboard, too. Start with your team and branch out to others in the company – tell them why they should want to switch, too. If management hears the suggestion that it’s time to switch to a new platform from multiple sources, it will be an easier message to digest. Get management buy-in. You made it to the final step. Congratulations! You’ve done your research, analyzed costs and gathered support from around your business. Now, write it all down and present your findings to management. Tell your boss why switching CRMs matters to you, your team, other teams, and last but not least – them. Source: Business 2 Community   If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact me here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Top CRM buyer trends in 2013 by Software Advice

An interesting set of research results has been highlighted by Software Advice an organisation that typically helps buys of software pick the right solutions You can see the full article here http://www.softwareadvice.com/crm/buyerview/report-2013/ The research was conducted with 5,279 software buyers between January and August this year and uncovers the top deployment model, features and motivation for evaluating new technology. Here are some of the key findings:  · Of companies who indicated a deployment model preference, 96 percent requested a cloud-based solution · Seventy five percent of integrated suite buyers requested sales force automation · Seventy six percent of best-of-breed buyers requested sales force automation · Nearly 90 percent of buyers requested contact management, note-taking capabilities and/or reporting and analytics As we move into 2014 and 2015 the software industry will continue to change and those vendors that are ready with download one use apps will likely prosper along with the solution providers that offer easy access to functionality for download or from within the cloud as a servers also known as Software As A Service. The research goes on to show the views of CRM buyers, and below the commentary from leading analyst Paul Greenberg discusses the points raised. Implications for CRM Vendors  In discussing our results with leading CRM industry analyst Paul Greenberg, we discovered a few implications of this report for software vendors. For one, CRM vendors need to ensure they focus on their products' reporting and analytics features -- companies increasingly expect these features to deliver real-time insights that enable them to personalize the customer experience and not just report on productivity. Additionally, vendors need to make social an integral part of their product; both in reporting capabilities as well as in the information included in contact profiles. In addition to Greenberg’s insights, our analysts see another implication for software vendors in this data. While 91 percent of buyers were interested in a standalone, best-of-breed solution, 25 percent still asked for integration with other critical systems. Vendors need to invest in making solutions capable of integrating with a variety of business programs, including those within the CRM industry, as well as other critical enterprise systems. Analyst Commentary  “In its early days, CRM systems were really good at creating operational efficiencies,” said Paul Greenberg, president of The 56 Group, LLC. “They still do this today, but now it's also about how effective they can make each interaction in terms of actually growing revenue - not just cutting costs.”  “CRM vendors should focus on adding or improving capabilities that will increase the efficiency of CRM’s bread and butter, sales force automation,” said Ashley Verrill, CRM analyst at Software Advice. “While many buyers are still looking for standalone functionality, there is a significant demand for CRM that works with social and other forms of data to streamline customer service efforts and take action when it matters most.” Methodology  The data presented in this research was obtained through Software Advice’s interactions with 5,279 CRM software buyers between January and August 2013. In these conversations, buyers were asked which functionalities, integrations and applications were crucial in their new system, as well as which deployment model would work best for their organization. Of the buyers included in the sample, 68 percent were currently using non industry-specific software or manual methods to manage customer relationships. About Software Advice Software Advice is a trusted resource for software buyers. The company's website, www.softwareadvice.com, provides detailed reviews, comparisons and research to help organizations choose the right software. Meanwhile, the company’s team of software analysts provide free telephone consultations to help each software buyer identify systems that best fit their needs. In the process, Software Advice connects software buyers and sellers, generating high-quality opportunities for software vendors. Since its founding in 2005, the company has assisted more than 150,000 software buyers. Software Advice is headquartered in Austin, Texas where it employs a team of ~80 (and growing). It has been recognized as one of the fastest-growing companies in the United States by Inc. Magazine. If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact me here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.   

Managing the CRM process in your business

I recently came across an interesting new article in Forbes has explored some important points regarding the buyers journey, a number of which can be linked to the CRM software process. Use the software tactfully CRM software can be genuinely invaluable. However, it's important to ensure that it is presented to the sales staff in a way that isn't too threatening. Rather than presenting it as some sort of all seeing eye, it should be presented as exactly what it is: software that can make the lives of sales staff far easier. Buyers can channel-surf It is important to remember that in the digital age, buyers use the web at every single stage of the process. Previously, it was normal to estimate where they were in the sales process simply by viewing their engagement with different channels. Now, though, individual channel preferences for different buyer personas are vital in gauging the sales process. Good sales staff will already know what they're doing It is also important to remember that by their nature, good sales staff are already very intuitive, so the chances are that they'll know how invaluable the CRM software could be to them. Work with the outstanding members of the team to try and help implement the new process and share the exciting potential of the software. Plan, plan, plan As with all new integrations, it is important to plan everything out and to never be afraid of altering the sales and marketing process if new CRM data suggests that a change might be necessary. Source: Forbes If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact me here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. 

How can CRM software help manage the sales funnel?

There are a number of different benefits to CRM software, and one of these being how it helps to manage the sales funnel. A new article in the Smart Data Collective has highlighted some of the ways that it does so, and we're going to take a closer look here: It records all of the interactions CRM software enables the company to build a definitive repository for customer contact data, meaning that it can in effect replace three things: the company's individual contact list and address book, the main marketing database and the resolving issues database. All three can be monitored from one place. It provides a pipeline to follow If it's been configured properly, then the CRM software used should be able to be configured in such a way that it exactly matches the company's sales pipeline. It's therefore possible to see exactly where any single account is in terms of the sales funnel - it's even possible to edit the software so that it works in 'stages'. This means that the sales team can see when a particular lead is in the riskiest stage of the sales process, allowing them to provide the extra attention. It can automate Some of the most mundane and time consuming parts of the sales process can be automated using the CRM software, saving money and time. Things like delivering e-mails according to schedule, collecting responses and then monitoring click-through, message opens and other statistics, can all be conducted by the CRM software's processes. Intuitive Reporting Sales team member loving seeing how they have done and how they are doing against target, and motivation can be attained by showing real time comparisons on how other team members perform so make sure CRM is equipped with real-time reports and dashboards. Source: Smart Data Collective If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact me here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Combining social media and CRM

I recently posted an article on socializing your business with CRM and what CRM could be defined as http://blog.mycrmgroup.com/post/2013/10/21/Does-socializing-your-business-mean-good-CRM.aspx in this post from Hospitality Technology the author highlights some key points to be considered. Customer relationship management remains one of the most valuable modern marketing tools, and utilising social data plays a key part in its success. This new article has highlighted some of the ways that social strategy can be improved or deployed effectively. Have a real strategy It's important for social promotion to have some sort of brand message, as well as an end-goal. For some companies, this could be to drive sales, for others it’s increasing the general reputation of the brand. Find the Correct Vendor Most solutions by default will be an 80% fit for your business but some organisations that provide systems will have a tailored or vertical solution which may be a perfect fit, but this should be evaluated as some templates or vertical solutions can be over time become restrictive to businesses, that change dynamically. Ensure responsibility CRM software can be brilliantly effective, but it's important to ensure that it's managed well. All businesses using CRM should ensure that they have at least one person who is responsible for managing the social media information flow. When one person is responsible for this, it's easier to ensure that the data is being managed effectively. Engage as much as possible It's vital to ensure that engagement in social tragedy is constantly built up. Indeed, for many companies social strategy is entirely based around trying to increase engagement with customers. CRM platforms are perfectly designed in order to aid this, so there's no excuse to not focus on it. Respond quickly One of the brilliant things about social and CRM is that it enables sales teams to respond to enquiries as quickly as they can through social channels. It’s important that the team does so. Use the tools effectively In the end, the emphasis should be on ensuring that the CRM software combines perfectly with social media data to increase sales and brand awareness. What Tools Exist A number of tools exist for social CRM but make sure your definition of what your organisation wants to achieve is well defined as if you linkup lots of data sources you may very quickly end up with a Database that is not that useful. Source: Hospitality Technology If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact me here http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

When is the right time to invest in a CRM STRATEGY?

A new piece in the Business 2 Community website has explored a number of factors in terms of the right time to invest in a new CRM system. Some of the points are worth looking at further: Once a certain level of customers has been built up CRM is purpose built to assist your sales team in serving clients and customers in the best way. Essentially, it is therefore worth investing in the system as soon as you have enough customers. The likelihood is that the software will actually help you maintain their custom and grow with the needs of different organisation you work with.  Once you have a CRM system in place you can easily import data that you might have purchased and start marketing to those organisations and contacts to drive interest and sales. If you're starting to lose customers A customer base that starts to shrink is a serious problem for any company. So what, exactly is the cause of it? CRM software can be a very effective way to help a firm work out why customers have left: because it analyses every step of the sales process, and trends can be seen in the data and problems identified. With a system like Microsoft Dynamics from MyCRM you will be able to track key areas like Sales, Marketing and Support and if you have unhappy customers then you will soon be able to track those interactions. If communication is a problem Effective communication remains a key part of the sales process, and if the team isn't able to effectively and easily share information relevant to the sales process, then this will likely cause some problems. CRM software will enable a firm to store all useful data in one place. Collaboration is key to success and the last thing you want is individual sales people becoming silos and not sharing opportunity and success. When the business is uncertain If you're unsure where you're going, then a CRM system is a seriously worthwhile investment. By analysing the data it becomes possible to analyse it all and to forecast future patterns. As a result, the company can be better prepared for the future. Moving up from Start-up As your young business starts to grow and expand this is the key time to introduce affective tracking and monitoring systems Like CRM.  Key areas will be Marketing, Sales and Support, and at a glance you will need to understand what is happening in your business. Have the knowledge to understand customer interaction feedback and sales will help you to plan and realise growth. A CRM solution like Microsoft Dynamics CRM from MyCRM with eCampaign ePDF and eMap can help deliver these systems to your business.  Your organisation will then be able to see customers by region and understand what type of business and products are being sold to what type of customer in what areas and by who. Post-recession when growth returns. The past few years have been difficult for a number of business sectors but as we emerge from the global slowdown and the banking and financial readjustment, growth will return.  This is now a great time and opportunity to review your businesses Sales and Marketing strategy.  The global uplift over the next two years will cause business growth and market leads will emerge, those organisation that streamline and deliver customer excellence will lead the growth and upturn from the front. Working with MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com    As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com  after registering for an account. Article Source: Business 2 Community Site www.mycrmgroup.com