SMEs praise the benefits of cloud CRM and Online Services

A new article in Biz Community has highlighted some of the value that can be found by using CRM software within a cloud based environment.  With nearly 60 SMEs citing cloud has a key benefit, the indication is obviously that the scalability of this software represents a key benefit for many people, alongside the potential to constantly upgrade and improve the software as functionality improves. The independent survey, which spoke to over 500 different SMEs, showed that one of the biggest attractions for cloud-based CRMs was the ability to avoid incurring high initial costs such as IT staff and additional infrastructure just to get the process going.  Cloud based CRM, for its part, is far more likely to offer better return on investment, especially during those early days.  Indeed, at a time where businesses of all sizes are trying to cut down their expenses, 58% of them considered this the key benefit of the cloud. Flexibility within cloud-based CRM was also cited as one of the main perks, with 40% of the businesses lauding it.  These companies noted how easy it was to upgrade the software when it was utilised on the cloud, and in turn enabling the firms to keep pace with the latest features without having to constantly re-invest and risk hurting their ROI. Other benefits noted by the companies included the reduced maintenance and staff costs that naturally occur as part of the cloud, the increased access to multiple functions and integration between departments and the ability to tap into the powerful processing abilities of a third party server. With online a cloud based system providers like MyCRM can help a business achieve goals and marketing capability quickly and easily with simple setup and training.  The need for long winded projects and the purchase of software is now evaporating and as more services come online business in the SME sector will only benefit further. About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Article Source: Biz Community

Getting ROI from CRM not just Like for Like

A new article in Business 2 Community has chosen to take a look at calculating ROI when using a CRM system.  Interestingly, within the piece are several tips highlighting the different mistakes that are typically made when using the system.  These are well worth further exploring: Information silos Businesses will often simply replace one set of information silos with another taken from the CRM silos.  There is no thought to the process, and often the new set of data is no more valuable. Understanding the business process and how this is implemented is key to the success of not only the implementation but giving your Customer the experience they deserve. No reconciliation Another very common error is the fact that there is often no reconciliation between the goals of sales and the goals of marketing.  These are two key departments within the CRM process, and it's vital for them to be able to co-exist. CRM can help join this departments and business processes together but thought needs to be given on the tools to be used and the implementation, using tools like eCampaign from MyCRM can help create follow-up phone calls for sales teams from marketing activities. Managers create reports for the sake of it Whilst there's little denying the fact that effective reporting can offer genuine insight capable of increasing sales and improving the process, it is still vital to ensure that this reporting is being conducted with legitimate aims, rather than just for the sake of it. Within tools like Microsoft Dynamics CRM you can easily create Dashboard activities to give a snapshot of activity without running and producing lengthy reports. Managers not accepting the CRM data On some occasions, it's an unfortunate fact that managers stuck in their ways will actually ignore the data that the CRM software has provided, and instead continue to try and control the conversations in a pre-CRM manner, this is down to engagement and end user training of the new implementation. Not actually using the system Some businesses still believe that a CRM system is the key to sales success, and it is.  However, it has to be used effectively: if it just sits there, then not much of interest will take place. The CRM implementation for your business is not about the purchase of a new bit of software but very much about bringing all teams together to share collaborate and work effectively placing your customer at the centre of your organisation. Source:  Business 2 Community About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

How to Improve the CRM Process

Once the CRM software has been invested in, it is important to ensure that you make the most of it.  That is why it is worth having a further look at a new piece in Mashable, which is focused on some key ways to improve the process: Foster word of mouth Even in the digital age, word of mouth remains invaluable in helping to increase sales.  The more customers talk about a company, the better!  Building a good online profile and obtaining a high level of trust with customers is the ideal way to help develop the profile enough for people to start passing on recommendations and a good CRM software system can help with this. Remember in a digital social world, a like or a tweet can have the same amount of response as human interaction and digital word of mouth should be part of your CRM strategy. Value feedback Asking for feedback on the web can be a brave step to take but it is a good idea.  Whilst customers will usually be brutally honest with everything they are unhappy about, they will rarely actually troll in the conventional sense.  Use feedback and combine it with relevant CRM data to improve the process. Also work with your customers and ask for references for your products and services, if they are unhappy they will soon tell you or not want to respond to the request. Always be honest One of the most important ways to handle the CRM process is to make honesty the key policy.  The key is to build up positive, trusting relationships with customers and honesty remains the best way to do this. Always take a personal approach to communications, especially if the company is smaller. Keep track of all the data As with all CRM software, data is invaluable in ensuring that relationships increase and sales grow as a result of the data.  Ensure that data is kept accurate. Source: Mashable As we move in to 2014 and as economic growth returns to all areas of business you may be considering better CRM and automated system, if so, then contact MyCRM to help implement Managed CRM http://www.mycrmgroup.com   About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.      

How to empower your team to integrate with CRM software adoption

An interesting new piece I found on the Computer World blog has explored in more depth a vital factor in implementing a new CRM system: namely, the staff that will be using it.  It's always worth exploring the potential 'people factor' in terms of effectively using the software Here are a number of topic areas that should be given consideration as part of the implementation plan as adoption of the system is key to success. Convince the workforce of the value Everyone who's worked with a CRM system knows how valuable the software can be.  However, it's still vital to ensure that everyone who is new to it is given examples and demonstrations that show how much easier their job will be once they start using the software.  Ask them for feedback In the early stages of using the system, always encourage your staff to be vocal in asking questions.  If they're certain about everything, they're far more likely to obtain great results.  Whether it's an enquiry about workflow or simply a question regarding how to actually use the software, always make sure questions are answered. Provide a positive vision for the system It's important to provide the sales staff with a positive vision for the future.  Emphasise the ways in which the system will both reduce workloads and increase sales. Effectively manage the change process Effective change management is a skill in itself, and one that's vital when implementing any new software.  Once the staff know how valuable CRM software can be and how much it will help them, they can then begin the transition.  Ensure, though, that you stick rigidly to the three-stage process of preparing for the change, implementing it and then reinforcing the change once it's in place. Source: Computer World As we move in to 2014 and as economic growth returns to all areas of business you may be considering better CRM and automated system, if so, then contact MyCRM to help implement Managed CRM http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

Mobile Dynamics CRM proves effective

Microsoft's own Dynamics CRM software has been proving very popular since it's upgrade earlier this year.  In particular, the mobile apps that came alongside the software have been making waves big enough to be featured in a new piece by Sci-tech Today. The ability to create, update and delete CRM functions such as tasks, accounts, contacts and leads on opportunities has been applauded by many users of the software.  As well as this, the ability to attach images to records, to create and update notes and to make phone-calls all within the software has meant that the sales process has been streamlined for many of the companies currently using the software. The mobile apps were released across the board, with iOS users requiring either the 6th or 7th iteration of the software to operate it.  For Windows customers, only 8 will do, although there are interestingly some features that are exclusive to the latter operating system.  The ability to map customer addresses, view their social activity feed or view data that's already been looked at can only be carried out on the windows handset. Before the apps were released, Dynamics CRM could only be accessed through a browser, but the new iteration is far more customer friendly.  Brad Shimmin, an analyst at Current Analysis, said that Microsoft was obviously trying to create "a more consistent experience across devices, even as they make their Windows Phone devices' experience a superior one." Interestingly, outgoing CEO Steve Ballmer had already touted a One Microsoft vision focused on greater unity between devices and services. Source: Sci-tech Today If you need help implementing you CRM strategy or are just looking for a provider than can manage the service for you then please contact MyCRM today on http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.    

How to make the CRM process sustainable

5 Key Tips After doing some more research I came across an interesting article on Destination CRM which highlights 5 key points about working in the customer service industry.  It is vital to try and ensure that relationships are sustainable as well as being of high quality.  These are some of the key ways in which to do so: Assess current levels It is important to take the time to analyse the standards of the current service levels and to try and improve on them.  One of the benefits of using CRM systems is that constant feedback from customers can be obtained and it should be used.  Whilst customer surveys should not be the sole tool used to assess the processes, it remains invaluable. Assess the staff It is important to take a good honest look at the employees who are responsible for the CRM process and to build up an accurate portrayal of their skills and weaknesses.  This can help any manager to delegate tasks to those members of staff that will be most effective in completing them. Define and disseminate service standards All companies that work with customers should have a firm "behaviour guide" in place to ensure that every member of staff is pulling in the same direction.  Service standards form a critical part of consistency in dealing with customers which is something customers expect. Train consistently In order to ensure that the customer service model is maintained and continues accurately, it is important to make sure that staff are training regularly and on an ongoing basis.  It is important to make sure that training is treated as a process rather than a one-off, so that staff are consistently developing their CRM skills. Develop and implement a strategy. Consider a "service certification" program with multiple certification levels to encourage continuous personal development. And do what works for your business, but motivation to create a great customer experience is key. Events, quizzes and bonus prizes can all have an effect to drive a strategy forward. Source: Destination CRM About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

6 key points on getting customer service right

It is important to never forget that the C in CRM stands for customer.  As a result, it is important to ensure that a company maintains its emphasis on good customer service.  These are some of the key factors: Happy customers are returning customers It is important to ensure that the main aim of using CRM software is still to build positive, ongoing relationships with customers.  If they feel that a company really values them, then they will be far more likely to return to it. Set and manage realistic expectations Effective CRM strategy is implemented through providing both clients and customers with genuinely realistic expectations.  Once these have been set out, it is vital to follow through.  The one thing to avoid above all costs, of course, is disappointing customers. Be ready to help, influence and be a connector When meeting someone new or working with a  new customer be ready to help and be prepared to listen not just head into a sales pitch, don’t be all pitch and sell understand what the person or organisation needs. Always document important information It is worth a business taking time to keep track of any important information about a customer, such as whether they have any family, when their birthdays are, etc.  This helps to ensure that the relationship is more personal, with businesses then able to add that special touch to their service. Respond quickly It is important for a firm to respond to customer queries as soon as they realistically can.  The quicker the response, the more valued the customer will feel, which should be something that every firm aims for.  Even if the response to the query itself has to be delayed, a company should still be able to ask if there is anything else the customer would like to deal with in the meantime. Source: Mashable It is also very important to remember nobody in any sector or walk of life enjoys a hard sell or being sold to, so remember at a human level treat people like you would want to be treated, Never sell to people just give them an opportunity to buy. CRM is so much more than just a software application it is the need to interact listen and deliver great service, the same service you would expect from any of your supplier as everyone is someone’s customer. About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Coming Soon eSpell 2013 the Spell Checker for Microsoft Dynamics CRM

On the success of the first release of eSpell for Microsoft Dynamics CRM some 3 years ago we have taken all the feedback from our customers and we are pleased to say eSpell 2013 is near ready for release And yes this time you can check the whole form in one click    eSpell still supports a number of dictionary languages and can still be added to custom entities as before   The spelling checking process now reviews all the fields on the form and checks in sequence giving an apropriate tick if the word is in the dictionary. This is one of the great productivity enhancement tools from MyCRM and if you have any questions please email Support@mycrmgroup.com To get a trail register on the MyCRM Downlaod Centre as eSpell 2013 will be released in the next 3 weeks. About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.      

How to use CRM software to encourage growth

One of the questions I get asked regularly is will a CRM help my business grow, and done properly the answer would be yes every time. One of the key benefits of using effective CRM data is that it can help to increase growth in the company.  That's why we're going to take a look at a new piece on the web that's highlighted some of the key methods for helping to increase this growth. This IS key to understand what you want out of your CRM and your business and this implemented correctly will drive growth is sales and repeat business. Sales funnel analysis Examining a sales funnel (i.e. the data that shows how many contacts are moving into each stage of the sales process) is an effective way to measure the company's health.  By effectively analysing CRM data, it's possible to use this information to diagnose the health of the company's sales process.  If the company is regularly losing custom at the quotes stage, for instance, then you'll know to explore this area more deeply and to make changes and improvements to the process. Forecast the future A bit of clairvoyance never hurt any business. Accurate data from the sales funnel can genuinely help a company estimate what the sales figures for the next quarter will look like.  By looking at how many leads wind up as genuine closes, it's easy to take the current set of leads and estimate sales during the next month or so. Playing to strengths Even the best teams have weaknesses.  Using CRM data effectively, can help to analyse where the key strengths are, and how to take advantage of them.  The data for instance, could show that one member of the sales team excels at converting leads into sales, but isn't so strong in getting the initial leads. This way, you can move them into their strength areas whilst still developing their other skills. The good implementation of CRM is paramount, the exercise should not be seen as installing a software solution, more over it should be demonstrated across the business that customers are placed at the heart of everything your organisation does. To find out more on how MyCRM and its partner organisation can help deliver effective and managed solutions to help your organisation grow then contact us today. About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Source: Business 2 Community