Why CRM software use needs to be consistent

After looking through a number of pieces this weekend I found a number highlighted some key facts and some of the key reasons for ensuring consistent application within the CRM process and why this was extremely important to a business.  Here are a few to take a closer look at. With No CRM - It can lead to misguided communication One of the keys to success is ensuring that customers feel like they are being specially treated and CRM software enables a company to provide the customer with relevant product promotions in order to do so.  Ineffective infrequent use of the software means that a customer is likely to receive communications irrelevant to them.  When calling if the person they speak to in your business does not have all the facts to hand or does not know of the customer then the process of good customer relationships are flawed. The inability to time Another key to using the CRM software effectively is to ensure that promotions and communications can be sent at a time most suitable to the customer.  This can lead to a genuine increase in sales.  However, if the software is not used effectively then it can lead to the offers and promotions being sent through at the wrong times, both irritating customers and leading to a decrease in sales. A lack of genuine engagement It is important to remember that CRM stands for customer relationship management.  The whole point of the software is to try and enable a company to do the best they can in terms of building ongoing relationships with customers. Using it only in a sporadic sense is therefore counter-productive.  The relationship is developed over time, with the increase of obtainable data enabling the firm to develop a better picture of the customer's needs and wants.  Only using the software sporadically means that this profile of the customer will be less in depth and the company will not be able to serve their needs as effectively. There are many other reasons why CRM is affective to business for growth and managing customer expectation, for more contact MyCRM We believe CRM is more than just adopting some software it is a methodology of putting your customer at the centre of everything your organisation does so invest and spend time on the whole process to gain the best results. Here at MyCRM our aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Microsoft review usability with CRM 2013 release

From as early as RU 12 on CRM 2011 a version of the new activity feeds were available, but in CRM 2013 this unique way of looking at customer interaction is embedded into the core customer screen for accounts contact and Leads, along with being available from the main Sales dashboard.   This makes working with the current release of Microsoft CRM easier and stream lines some of the activity tracking and is definitely a step in the right direction in helping end users get to the right information quickly. The CRM 2013 release has taken on a new bold design which give the application a brand new look and feel and the Microsoft design team have obviously given a lot of thought about end users and easy navigation with the new top activity bar.  A CRM expert Mukul Aggarwal noted: "The activity feed is the first thing you see when you view records in CRM, whether it's an opportunity, lead, account, contact or service case," in his blog post “With CRM 2013, you can create or filter activities right in the activity feed” Other activities can now be scheduled through the activity feed, and they include appointments, e-mails and even custom-created activities. As part of the attempt to make the software more streamlined, it is also now possible to stay on the same page once an activity has been saved, so other actions (such as marking it complete, deleting it, closing it and converting it to an opportunity or a case) can easily be taken.  Users are of course able to go back to their activity feed at any time.  The new software has also had new filters installed, which are ideal for helping to organise the different activity feeds. The in-progress filter is especially useful in that it displays the most relevant cases, such as those that aren't complete or those that haven't been closed. Essentially, the upgrades are focused more on user experience and streamlining the process, which are two key characteristics in any system. Source 1: http://www.eweek.com/enterprise-apps/microsoft-streamlines-dynamics-crm-2013-workflows.html Source 2: http://blogs.msdn.com/b/crm/archive/2013/11/11/with-crm-2013-you-can-create-or-filter-activities-right-in-the-activity-feed-no-flipping-screens.aspx CRM is more than just adopting some software it is a methodology of putting your customer at the centre of everything your organisation does so invest and spend time on the whole process to gain the best results. Here at MyCRM our aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. 

Good CRM means clean data so lets see how to maintain data in your business

Another interesting article from Business 2 Community has explored in more depth some of the most effective ways in which to manage data as part of a CRM system.  The old saying rubbish in means rubbish out apply here or better still you only get out what you put.   Maintaining the quality of data is obviously a key part of the process, so it is worth taking a look at some of the tips.   Clear out anything that is too old   One of the most important factors in keeping data useful is to ensure that it remains accurate. Once it has reached a certain age, it is unfortunately more likely to be irrelevant. Therefore, it is a good idea to avoid using data over a couple of years old.   If you purchase data lists make sure it is current and don’t be bamboozled by offers of cheap data or a lot of data for half price, odds are in the long run it will cost you more in wasted calls and cleaning out.   Do not buy data that is over a year old   As a general rule, all data lists that are purchased will have a bounce rate - around 30% is typical. Third party lists are more likely to be less valuable once they have gone past a year or so. However, there is no substitute for building your own data!   Having integrated system that records information from your web site and social media sites will help your business grow a faster list of active prospects that could become customers.   Track bounces   Whilst it can be tough trying to motivate yourself to always stay on top of data, it is a good idea to invest time in genuinely analysing data periodically to ensure any information that ‘bounces’ can be scrapped.   This is easy if you have an extended solution like eCampaign from MyCRM http://downloads.mycrmgroup.com/eCampaign.aspx because your CRM can easily become an effective marketing machine but there are other options on have internal process to check data updates.   Train sales reps to update the data   It is important that those within the company are trained to pro-actively monitor the data within the CRM system.  If you make this an important part of training for any new employees, you will end up with a more efficient, less clogged-up data set.   Source: Business 2 Community   If you’re looking for some help with your Microsoft CRM then MyCRM can help as we aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Original Article for reference http://www.businessnewsdaily.com/5425-how-to-choose-the-best-crm-software.html  

Convert CRM records to PDF and email attachment ePDF for CRM2013 RELEASED

Over the next few weeks we will be releasing versions of our product range for #CRM2013 and following on from our release of eMap last week http://blog.mycrmgroup.com/post/2013/11/05/Using-Maps-to-find-your-way-in-CRM-2013!-EMAP-2013-RELEASED.aspx We are now ready for the next solution: Popular since CRM 4.0, our ePDF solution is now fully compatible with Microsoft CRM 2013. Below are a number of screen shots that walk through the process of quickly converting a record to a PDF attached to a CRM email. For the purpose of this overview of the ePDF functionality we have used the quote record, but ePDF can be added to nearly all CRM entities that have a report, including custom entities. First we open a quote record in CRM     Once the quote record is completed you can select the PDF functionality from the toolbar menu by droping down the list under the three dots ‘...'    From here, select the ‘Create PDF Report’ option and the following screen will appear:      For the purpose  of this overview we show standard functionality, but It should noted that through configuration of Javascript the above window can be bypassed and a Report ID passed if you wish to have a single-click report to email PDF creation. When the create email option is clicked, the record will be processed and converted to display a CRM email activity record which will have the PDF of the Quote report already attached.   To get a free trial of the ePDF extension for #CRM2013 then please register and visit the MyCRM Download Centre here: http://downloads.mycrmgroup.com/ePDF.aspx         MyCRM aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.     

Choosing the right CRM system, software and provider.

As part of my quest to find relevant news articles and blog posts on CRM I found this new article in Business News Daily.  The article poses some interesting points for those looking to invest in a new CRM system, particularly those that are thinking about investing in new software.  The points below can be raised when considering many things for your business but consideration has to be given to cost, ROI (Return on Investment) and longevity of a solution. Also give thought to who is providing what, as although a hosting provider may offer software they might not offer consulting that is specific to your business sector or the manufacture of the software may provide it as a service but then there is no support of help with setup leaving in the hands of partner consulting organisation. So when considering the implementation of any software consider the whole picture not just the software element. Below are a couple of points that should be considered: Know your initial requirements It is important that any company looking to invest in a new CRM knows exactly what they are hoping to gain from it. After all, the point of the investment is to benefit in specific ways.  Rather than focusing on the cosmetics of a system, it is best to ask in what specific ways it will benefit the firm. Consider developing a scope document that key parties can refer to and work against so that all objectives are highlighted and achieved. Make sure all key parties from your organisation are involved in the review process as ending up in the position where a new system is forced upon people will probably not improve productivity and acceptance. Know where the data is being stored With the explosion of “Cloud Software” and “Software as a Service” it is very easy to get confused with the jargon so if your organisation is going to be subscribing to an internet based service for your CRM software then ask the provider “Where is my Data?” Any company that offers CRM software should be prepared to let their clients know where customer information is being stored.  As a general rule, software will store all relevant data on one server in a single none shared database but this might not be the case.  It is the client’s right to ask where that system is and what security processes are in place to keep it safe. Does the software suit your business size? As with nearly all services, CRM software will have an optimum business size with which it functions best.  It is therefore a good idea to check whether a particular software set will suit your own firm, as obtaining software built for a smaller firm will likely lead to another upgrade in a couple of years. Also give consideration to not only the now but can the software evolve with your business make sure the solution can be easily updated configured and changed without expensive consultancy or development being sort, when simple field or page changes are needed.  The secret of a great CRM deployment is internal adoption, ownership and usability. Check for integration It is important that the relevant CRM software is compatible with any enterprise resource planning software that the company already uses.  Whilst full integration is not always required immediately, it is still worth knowing that it is possible further down the line. Also if you don’t have an ERP system and some smaller business don’t look at how your finance system will reconcile if you’re billing directly from the CRM against your customer records. Not Just Software. CRM is more than just adopting some software it is a methodology of putting your customer at the centre of everything your organisation does so invest and spend time on the whole process to gain the best results. MyCRM aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Original Article for reference http://www.businessnewsdaily.com/5425-how-to-choose-the-best-crm-software.html

Unique ways that CRM can aid a company

A new piece in the Box Free IT website has taken an in-depth look at the CRM industry. It has highlighted some of the key benefits that CRM can have with the emphasis firmly on providing genuine results. The first point that is highlighted in the piece is that CRM data and software can help to introduce a genuine system to smaller businesses.  SMEs often lack an in-place system designed to help record and follow up on potential prospects, which means that some genuine leads often fall through the cracks, leading to a revenue loss. Secondly, it highlights the value of putting into writing all of the steps of its sales process.  CRM software can enable a company to both initially define and then make changes to the system to see how results vary according to the process.  This solid definition can also increase the company's ability to train new staff and hold existing sales staff accountable. Another software benefit is that CRM as it is can also help generate sales from already existing customers.  There are two ways that this can occur: firstly, the software indicates which customers have purchased the most and when certain customers are due to buy again.  This can greatly increase a sales team's strike rate when used effectively. Finally, the piece cites the 'C' in ‘CRM’. That is, the fact that it can help any firm to provide a better service to already existing customers by building and tracking interactions between them and the firm. Also consideration has to be given as to the cost of CRM and a lot of small business owners may well not realise that they can have a complete CRM with marketing capability and tracking for as little as £150 per month and MyCRM is one of the only solution provides that can still offer a single user system based on Microsoft Dynamics CRM 2011 and in the new year CRM 2013. Smaller organisations may not have the need to implement a full scale CRM but usually want to solve a very simple problem and that is generation of more business.  By using the features of Microsoft Dynamics CRM with eCampaign along with understanding a few setup skills for social media like Facebook and twitter you can very quickly drive new customers and prospects towards your offerings. If your organisation is looking to consolidate data and increase sales active then talk to us to see if our approach will help. MyCRM aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Original Article for reference http://boxfreeit.com.au/2013/11/07/think-big-act-big-explore-the-future-of-work/    

What is CRM and how can I use my CRM data?

If you have ever asked yourself “what is CRM all about, and why does my business even need one?” then take a read though and I’ll try to explain how you can use the data you accumulate in your CRM system. But firstly - and lots have people have asked me this one - “What is CRM?” In short it is a database you collect information about your customers in.  I’d be surprised if you don’t already have one, although it might not be super effective and it might not be Microsoft Dynamics CRM. You might even have several with different information - some on spreadsheets like Microsoft excel. In this latest article, I try to discuss how CRM data can be used effectively in your business and why your CRM system should not become just an electronic filing cabinet for storing contacts.  I recently read an article on Search CRM which outlines multi-channel data acquisition and goes on to explain how to capture data, these being some of the key points: 1.     Ensuring access for the right people 2.     Social media changing the landscape But there is more pieces to the CRM pie to look at, as CRM implementation can be straight forward or as complex as you need it to be. Let me explain: First let’s look at data acquisition and the ways this is done. Most common sources are: ·         Website leads ·         Incoming Email ·         Trade show / Business cards ·         Purchased data But with the explosion of what is described as “social media” with sites like Facebook, LinkedIn and Twitter, there are other ways of capturing lead and customer data.  I recently wrote an article on socialising your business (http://blog.mycrmgroup.com/post/2013/10/21/Does-socializing-your-business-mean-good-CRM.aspx) which discusses getting social with your business, but here we look at the ways to use your captured data. Once you have your collection of data you’ll then need to work out if it is customer data or non-customer data (i.e. have you done business with this person or organisation?). You might also find you have supplier data and third-party data you need to reference. It is very worthwhile and highly recommended that you take the implementation of a new system as an opportunity to segment data into separate and correct sectors: being Customer, Supplier or Prospect. Then take a look at the data to see if it is current. Again it is recommended to take some time clearing old data and bad contact information like incorrect emails. Using a product like Microsoft Dynamics CRM with a provider like MyCRM can help you get to your end goals quicker. We have years of experience of sorting data and getting it into a system for review.  So what can your data do for you? It can help impact development One of the key ways to achieve success in any field is to give the customer what they want and CRM data can enable your organisation to do this.  If an organisation has information about the likes and dislikes of its general audience, it can better shape products that are developed in the future. It can focus on particular targets CRM data can enable your organisation to more accurately target who you sell your products to. To take a hypothetical example; if a music shop sells both keyboards and guitars, effective data will allow them to send out targeted e-mails to those who have bought each of the instruments.  This also avoids the wastefulness (and potential for annoyance) that can occur by repeatedly trying to sell a guitarist a keyboard!  Many other examples can be given to where the data can help organise and target activities for example; let’s say you’re running a training course in London and you want to find people to invite, you can filter the data in your CRM and maybe use a tool like eMap (http://downloads.mycrmgroup.com/eMap.aspx) to segment the data in order to invite people near the event which may produce a higher return. Prioritise Sales Activity Assuming your new CRM system is being used for marketing and email tracking with such tools as eCampaign (http://downloads.mycrmgroup.com/eCampaign.aspx), then the data created post-campaign can be used in sales activities. The sales team can then contact those that have interacted with an email sent, resulting in less cold-calling and more follow-up. Creating opportunities Finally, another key way that CRM data can aid a company is through social media data.  Social data is now becoming a firm part of most modern strategies (Microsoft has included social connections in their new Dynamics CRM 2013 software).  For instance, it might be that a company sales rep realises that his company has , in the past, built a successful relationship with a manager who has now moved on to work for another company that the sales rep wishes to pitch to.  This sort of data can be incredibly useful in terms of making connections that otherwise might have been missed.   These are just some examples of how organising your customer and prospect data can help create better business and better customer engagement, as there is nothing worse that having a customer call in and you having to ask what product they have bought! MyCRM aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Original Article for reference http://searchcrm.techtarget.com/feature/Why-multichannel-CRM-makes-customer-data-acquisition-less-painful

Microsoft releases industry templates for CRM 2013

Microsoft is making an attempt to differentiate its Dynamics CRM software from other competitors in the sector by including a new set of 18 specific industry templates as part of the software.  These templates are designed to be used by companies in those industries, and include sports management, healthcare and even more specialist areas such as prison inmate data. The customised templates were announced during Microsoft's Convergence 2013 EMEA event, held in Barcelona. As well as the templates, Microsoft also publicised a new pricing offer which will bundle the Dynamics software with Office 365.  The offer will be available up until March 2014 according to the company’s announcement. Microsoft also confirmed that Dynamics AX 2012 R3, the latest version of their ERP (enterprise resource planning) suite, would land in April, with customers also having the ability to run the software on Windows Azure.  It won't be until the next AX update that Microsoft begins to integrate features solely based around pure SaaS, ie those that save on system resources and allow for multiple customers to be patched and updated at the same time.  Early adopter programs for the latter feature will probably begin sometime next year, with AX remaining available in its on-premises form. Microsoft's Dynamics CRM 2013 has now more or less been completely rolled out, with the popular apps for both tablet and smartphone now freely available to customers.  The reception to the CRM software has so far been very positive amongst those that have already implemented it.  Source: TechWorld This is also great news for independent vendors like MyCRM who can offer the same CRM templates with additional configuration and support. Once readily available MyCRM will be hosting demo version of all the industry templates for Microsoft Dynamics CRM 2013.   MyCRM aim to help deliver effective CRM and you can see here what our current customers say http://www.mycrmgroup.com/customers.aspx but more importantly we want your business to succeed with the use of a great software solution.   To get a trail of Microsoft Dynamics CRM you can register with MyCRM here http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a business process can work in business and has therefore we have developed a number of off the shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for you Microsoft CRM Solution:- You can get access to arrange of products for Microsoft Dynamics CRM from the MyCRM download centre here http://downloads.mycrmgroup.com after registering for an account.

Questions to ask before investing in your next CRM system

A CRM system can have a number of positive impacts on almost any company.  However, it is important that before a system is invested in, certain key questions are asked of it: Is it easy to use onboard? It is important to make sure that one, intuitive cross-referencing tool is used in order to allow that offline customer data is used in order to increase the online audience.  This should be do-able in an immediate, genuinely actionable way. How compatible is the system? It is important for a CRM system to be able to link up effectively with other data and tools.  Therefore, whatever particular apps a company considers essential, whether it is advertising click data or shopping cart information, it should be able to be linked in easily with the new software. Can the audience data be segmented? It is important to be able to edit the information gathered by the CRM software so that it can be broken down into a number of different attributes such as home values, product ownership, social profiles and overall consumer influence.  Customer Data is only valuable in the sense of its detail. How effective is the reporting? When sharing data with others in the company, it is important to be able to both analyse it and to be able to report it accurately. Effective CRM software should provide the ability to create customised reports on everything from the existing customer profiles to prospect lists. Is there a proven success rate? It is important that CRM software (and indeed any software) be able to demonstrate proven effectiveness in previous cases.  What verticals has the software been used in and what results did it achieve? Source: Adotas The answers from MyCRM would be Yes, Very, Yes, Very and Yes as Microsoft Dynamics CRM is one of the most versatile and flexible solutions for both online and on premise deployments. Here at MyCRM we aim to help organisations benefit from the role out of a CRM system and not just host it so if you are considering implementation even in a small way then just let us know. MyCRM aim to help deliver effective CRM and you can see here what our current customers say http://www.mycrmgroup.com/customers.aspx but more importantly we want your business to succeed with the use of a great software solution.   To get a trail of Microsoft Dynamics CRM you can register with MyCRM here http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a business process can work in business and has therefore we have developed a number of off the shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for you Microsoft CRM Solution:- You can get access to arrange of products for Microsoft Dynamics CRM from the MyCRM download centre here http://downloads.mycrmgroup.com after registering for an account.