Why CRM software use needs to be consistent 18. November 2013 Alistair 2011, 2013, Blog, Business, CRM News, Dynamics, Hosted, Managed Service (0) After looking through a number of pieces this weekend I found a number highlighted some key facts and some of the key reasons for ensuring consistent application within the CRM process and why this was extremely important to a business. Here are a few to take a closer look at. With No CRM - It can lead to misguided communication One of the keys to success is ensuring that customers feel like they are being specially treated and CRM software enables a company to provide the customer with relevant product promotions in order to do so. Ineffective infrequent use of the software means that a customer is likely to receive communications irrelevant to them. When calling if the person they speak to in your business does not have all the facts to hand or does not know of the customer then the process of good customer relationships are flawed. The inability to time Another key to using the CRM software effectively is to ensure that promotions and communications can be sent at a time most suitable to the customer. This can lead to a genuine increase in sales. However, if the software is not used effectively then it can lead to the offers and promotions being sent through at the wrong times, both irritating customers and leading to a decrease in sales. A lack of genuine engagement It is important to remember that CRM stands for customer relationship management. The whole point of the software is to try and enable a company to do the best they can in terms of building ongoing relationships with customers. Using it only in a sporadic sense is therefore counter-productive. The relationship is developed over time, with the increase of obtainable data enabling the firm to develop a better picture of the customer's needs and wants. Only using the software sporadically means that this profile of the customer will be less in depth and the company will not be able to serve their needs as effectively. There are many other reasons why CRM is affective to business for growth and managing customer expectation, for more contact MyCRM We believe CRM is more than just adopting some software it is a methodology of putting your customer at the centre of everything your organisation does so invest and spend time on the whole process to gain the best results. Here at MyCRM our aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution. To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.