Latest CRM News from the MyCRM Team

As usual this week we have been reviewing a number of great articles around the web on CRM and how businesses make best use of some or all of the functions.  Today we have 4 news articles in our News Cast summary below :-  Mobile CRM and security issues What to do when CRM isn’t working Time to call it quits on your CRM platform Has the CRM revolution already happened?    1.Mobile CRM and security issues   In the past couple of years, there has been much in the way of innovation for customer relationship management, or CRM.  One of these great innovations happens to be mobile CRM. As it stands, more and more companies are rightfully adding mobile capabilities to their collection of business strategies.  The mobile revolution is here.  Mobilising CRM can help lower sales costs, improve customer service, and boost relationship visibility.  However, mobile CRM is not without risk. Here is a look at the biggest security issues that come with mobile CRM.  Knowing about these risks is half the battle. Compliance issues When customers bring their own mobile devices to the mix, it is really hard to make sure that they are within compliance of government rules and regulations.  One way to deal with this issue is to mitigate the risk ahead of the game by getting the IT department involved.  This way, if a mobile device is stolen, there are ways to have sensitive material wiped clean easily and effectively. Data loss Data loss is a big deal.  The risk of customer data being lost or compromised is a very serious issue.  Mobile devices are lost or stolen all the time, so it is up to the organisation to ensure that sensitive information accessible through that device is secured. Privacy With mobile CRM, there are going to be privacy issues.  How is customer data protected?  How is corporate data protected?  Make company policies clear and enforceable and make sure that users are aware of them. Mobile CRM will inevitably open doors for organisations across the globe, but it has to be done correctly.  As long as the risks, such as those above, are dealt with early, there is no doubt that mobile CRM can help a company improve customer relationships and build their brand. Source:  http://it.toolbox.com/blogs/insidecrm/top-3-security-concerns-for-mobile-crm-59762   2.What to do when CRM isn’t working   It is true that having a quality customer relationship management (CRM) programme is essential to help grow a business, but what many managers fail to realise is that it takes more than simply having the software to succeed. Here are some examples of when CRM just isn’t working and what to do about it. Unpredictable sales When managers have very little information about when and how sales opportunities close, the result can be unpredictable sales.  This usually occurs when the sales process isn’t clear and there is a lack of incentive for reporting.  A good remedy for this problem is to have the sales team document how and why customers make the purchase. Too few prospects Often, organisations report that there is a lack of prospects out there.  Sometimes, prospecting seems futile because there is very little time for sales staff to actually get out there and hunt for them when they are servicing actual customers.  This might be the result of an understaffed sales team or a weak department.  Use rewards, upselling, and additional training to combat this issue. Prospecting just isn’t working If the sales team starts complaining that the act of prospecting just isn’t converting to any sales at all, it may be time to take another look at the current strategy.  The organisation’s core value proposition, lead generation, and marketing schemes may be problematic.  When this issue arises, it is a good time to assess whether the sales force is effective or deficient or if there is something else at play. Ultimately, it is the business owner’s responsibility to define how his or her company is to find, retain, and grow customers.  It is important to work with the sales team to generate goals and understand what is working and what is not. Incorporating these tips into a solid CRM strategy with an effective programme will definitely benefit the business over time. Sources:  http://www.bizjournals.com/bizjournals/how-to/growth-strategies/2014/04/why-your-crm-isn-t-working-and-how-to-fix-it.html     3.Time to call it quits on your CRM platform?   Customer relationship management, or CRM, can be a beacon of light for many managers, giving them valuable insight on everything that is going on with their customer accounts.  A good CRM platform does exactly that. An ineffective CRM platform can cause more damage than it prevents.  It can quickly become a burden requiring frequent updates and eating up resources.  So, how does a business owner know when it is time to move on? Here are some quick ways to determine if it might be time to consider a new CRM programme. The CRM doesn’t sync with address books.  A good CRM platform will easily sync with the address book in most email clients, smartphones, and tablets.  If this is not happening, it will become difficult to keep up with the latest leads and accurate customer information.  The CRM doesn’t automatically connect with email.  If it is up to the employee to remember to log into the CRM system and log an email or communication, something is very, very wrong.  The CRM platform should automatically connect with email so that this is done immediately. The CRM doesn’t sync with the calendar.  Whether the office is set up on Macs or PCs, the CRM system should easily sync with the calendar and allow the import and export of customer meetings and other events.  This helps to keep things organised, streamlined, and smooth. Sales are the only focus of the CRM system.  Customer relationship management goes far beyond sales and often begins well before that point.  An effective CRM system helps managers understand every aspect of a customer’s life cycle, from lead to conversion and beyond.    Maintain a meaningful business relationship by having a robust, well organised, and up-to-date CRM system that integrates important customer contacts, events, communications, statuses, and timelines. Source: http://www.bsminfo.com/doc/your-crm-and-you-tests-to-determine-if-it-s-time-to-break-up-0001   4.Has the CRM revolution already happened?   Over the past few years, there is no question that communication methods have changed, and with those changes, business owners have had to also change their CRM (customer relationship management) strategies.  This is, perhaps, precisely why social CRM is on the horizon as the "next big thing." Some people may wonder if the CRM revolution has already occurred?  Or is it happening now? There are a lot of organisations out there that want to engage their customers and keep them, and many look to CRM platforms and strategies to do so.  However, so many of these same organisations just aren’t getting it right. When CRM works, it works well despite the fact that the biggest thinkers in the industry are disappointed to say that technology hasn’t quite caught up with it yet.  As time goes on, CRM users are building their abilities and honing in on how to please customers and organise data efficiently. So, what is next on the CRM horizon – that CRM revolution, so to speak?  Mobile CRM, business intelligence, and social CRM are the big three right now.  Here’s a quick look at each.   Mobile CRM.  There is going to be a lot of talk about mobile CRM because mobility is such a big part of today’s society.  However, it is not so cut-and-dry; it’s not simple to just put an existing CRM system onto a smartphone, for example.  CRM developers are going to need better ways of incorporating data via mobile devices and apply it to everyday operations. Business intelligence.  There is no shortage of business intelligence solutions out there. However, there needs to be a better way to integrate CRM and marketing automation, which will inevitably lead to better analytics and stronger sales. Social CRM.  People are constantly changing the way they communicate and interact. The plethora of social media platforms that have sprouted up over the past couple of years is evidence of that.  With these communication changes, CRM systems must also evolve.  Businesses that stay ahead of the curve will likely see the most success. Source: http://www.crmbuyer.com/story/80320.html     If you are looking for some help moving your CRM solution forward or looking for help with migration or upgrade then contact MyCRM today www.mycrmgroup.com About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com   MyCRM Download Centre and App Store You can also register with the MyCRM App Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/

The secret to successful customer engagement

Technology has brought business a long way in the last few years, but there is no doubt that it will forever be the age of the customer. This means that engagement between employees and customers is more critical than ever. In most cases, engaged customers are typically better brand advocates, more loyal, and spend more money with that business. Therefore, it is important for businesses to have a clear understanding of the foundation of customer engagement in terms of how to attract and influence them. Here are some secrets to engaging the customer that every business owner should know. Trust and transparency Even though this is business, there is an emotional component to customer engagement, which is often more powerful than rational engagement. The customer sentiment cannot be ignored, nor should it be. Customers who are emotionally engaged will complain less frequently and give more compliments. Respect customer privacy and give them a voice; they will be loyal in turn. Make a commitment to fairness Everyone wants fairness in life and work. Although some businesses view ethical engagement as optional, it really isn’t. With social media and mobile devices, businesses can no longer hide their social responsibility actions or lack thereof. Fairness is a fundamental value that consumers want in the companies they support. Make knowledge available Customers put a lot of value on quality, detail, innovation, service, and knowledge. A business that provides helpful, relevant information in addition to their products and services will be viewed as more valuable to its customers. This could be achieved through a weekly newsletter, offering helpful hints on a social platform, or anything in between. Incorporate social, mobile, and traditional elements When there is active customer engagement, businesses will find that customers are more willing to interact with them by making purchases, offering feedback, and providing invaluable insights on their experiences. Therefore, organisations should not discount traditional elements to customer engagement while at the same time embracing modern methods such as mobile and social platforms. Source: http://www.cmswire.com/cms/customer-experience/4-secrets-to-successful-customer-engagement-024622.php   If you are looking for some help moving your CRM solution forward or looking for help with migration or upgrade then contact MyCRM today www.mycrmgroup.com About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com   MyCRM Download Centre and App Store You can also register with the MyCRM App Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/  

Social collaboration and Social CRM to improve competitive edge

I recently picked this article up from mobile marketing watch and it does highlight some great points as the business world moves to social media for leads prospects and growth. Businesses that are not using social media to manage relationships with their customers are really missing out. Those familiar with customer relationship management, or CRM, may not be privy to the fact that social CRM exists.  This is unfortunate because social CRM is an absolute must in today’s highly competitive marketplace.  Business owners should bear in mind that even if they aren’t using social outlets like Twitter and Facebook, chances are their customers are. It is important to know that social media platforms can be very effective in driving prospects in, but it can also drive potential customers away when not handled properly.  The key is to be helpful and engaging and never be dismissive or unresponsive. Here are three easy tips to help any business leverage social CRM to their benefit. ·         Have conversations with customers.  Engage in a dialogue with customers and potential clients via social media; that’s what it’s all about, after all.  When a customer sends a social media message, pay attention and respond. ·         Practise transparency.  Responding to social media messages with private or direct messages is really a missed opportunity, even when it is a complaint.  Businesses can demonstrate that they care by not hiding the good-faith efforts to help in any way. ·         Social media roundups.  Go ahead and do a periodic roundup of social media mentions via a Facebook post or newsletter.  This is a great way to give thanks to customers who provided the compliments as well as to those who have complained. Just remember, the basics of customer relationship management and customer service have not changed; social CRM is simply a new platform on which to practise these principles. Source:  http://www.mobilemarketingwatch.com/improve-your-competitive-position-with-three-social-crm-tips-40863/ The product and development at MyCRM are working on a perfect solution for social integration and not just for http://www.quadrapilla.com   If you are looking for some help moving your CRM solution forward or looking for help with migration or upgrade then contact MyCRM today www.mycrmgroup.com   About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com   MyCRM Download Centre and App Store You can also register with the MyCRM App Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/   

Using CRM for small business

A lot of small business owners wonder if they really need CRM software. This article goes on to explain why and here at MyCRM we are a great believer in helping the smaller organisation to get going, we have special pricing options for 5 users or less and offer integrated email marketing and setup, and you can see more here http://www.mycrmhosted.com/pricing.aspx But when it comes to your business Customer relationship management, or CRM, plays an integral role in the success of a company regardless of its size.  CRM can help any business gain visibility, build a more knowledgeable and productive workforce, and create happier, loyal customers. All too often, most of the conversations related to the importance of CRM focus on big business, but the truth of the matter is that businesses of any size can benefit from implementing CRM practises. This is especially true for small businesses just starting out.  Often, the biggest hurdle that new businesses have is getting that first customer – then the next ten, twenty, and so on.  Building a brand and a customer base is a lot of hard work, and that’s exactly why CRM is so essential. The technology of CRM helps businesses know how to win over customers by identifying what is working and what is not.  It’s a fact that not every interaction with a customer is meaningful, but many of them are.  The CRM system will help to build a well-rounded view of customers and what they need. However, the adoption of a CRM system is not without its challenges, especially for a small business.  In fact, the implementation itself is often the biggest challenge as it means getting all staff on board, transferring data (sometimes from multiple sources), and understanding the technology. In the end, it is plain to see that a business is never too small to benefit from CRM.   Source: http://www.businessnewsdaily.com/6234-crm-small-business.html   If you are looking for some help moving your CRM solution forward or looking for help with migration or upgrade then contact MyCRM today www.mycrmgroup.com About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com MyCRM Download Centre and App Store You can also register with the MyCRM App Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/    

Usability and functionality features pay off for CRM providers

A great article I picked up over the weekend which highlights the point that as a provider of CRM having the ability to plugin additional solutions is key, here at MyCRM we pride ourselves on being a CRM provider with a catalogue of extended product solutions. The Article covers a discussion on CRM providers who invest significantly in functionality and usability are leaving the competition in the dust. According a recent study by Nucleus Research, customer relationship management (CRM) providers who focus their time, energy and resources on improving usability and functionality are stepping to the forefront of the industry.  These providers are making their interfaces even easier to use in order to boost productivity. "While the accelerated cadence of releases from most cloud CRM vendors and continued acquisitions in this space have driven some significant shifts in positioning since the last CRM Value Matrix, the real standout this half is usability. Providers focusing on real usability improvements and following the dark cockpit principles of simplify, focus, and automate are starting to widen the gap, challenging others to play catch up," explains Vice President of Nucleus Research, Rebecca Wettemann. Customer relations management systems help businesses attract and maintain customers through data management and analysis.  CRM providers on the cutting edge of the industry are also offering new capabilities in configure-price-quote, performance management and territory management into the core features. In the next few years, as consumers become more diligent in their shopping and even savvier in their spending, experts project that CRM will become an even more enterprising application for success, which means that upgrades to CRM systems or switching to entirely new systems will become essential.  As CRM grows in importance, businesses will be looking for providers who offer a quality system whilst also exhibiting an overall commitment to helping their customers soar above the rest. Source: http://www.ciol.com/ciol/news/212638/crm-providers-gains-investing-usability-functionality   If you are looking for some help moving your CRM solution forward or looking for help with migration or upgrade then contact MyCRM today www.mycrmgroup.com   About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com   MyCRM Download Centre and App Store You can also register with the MyCRM App Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/  

The art of customer enchantment

I recently picked up this article on Search CRM and thought it would be worth sharing as there are a number interesting points highlighted, one key point is that, it is your approach to good customer service and not a software application that is going to help you succeed. The key to longevity in any industry is rising above the fray and becoming an enduring brand. Silicon Valley author, investor, speaker, and business advisor Guy Kawasaki, who has worked for Apple in the past, has revealed in his new book The Art of Enchantment the three pillars that every great organisation should have in order to enchant customers and build a stronger brand. Kawasaki shared his point of view at the AIIM Conference earlier this month in Orlando, Florida, in a session named for his best-selling book. "The key to implementing technology isn't so much about the bits and the bytes and acronyms," Kawasaki explained. "It's about enchanting people. It's about changing people's hearts and minds and actions." Customer relationship management, or CRM, is all about enchanting the customer.  Kawasaki urges businesses to build the trust and loyalty of customers by sticking to these three principles: ·         Be likeable.  The expectations of the average consumer today are quite high, which means it is now more important than ever for businesses to be likeable.  This might mean giving customers that little something extra and offering great service by going above and beyond. ·         Be trustworthy.  Just because a company is well liked doesn’t mean that it is trustworthy.  Building trust means implementing policies that favour customers and their needs. ·         Offer quality services or products.  Companies need to go beyond offering only good service; they need to outshine the competition.  Offering lots of great features, functionality, and something people want or need goes a long way. In short, being exceptional, connecting with customers and standing out is the basis of building a solid relationship with customers. Source: http://searchcrm.techtarget.com/news/2240217569/From-good-to-great-Kawasakis-art-of-enchantment   If you are looking for some help moving your CRM solution forward or looking for help with migration or upgrade then contact MyCRM today www.mycrmgroup.com   About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com   MyCRM Download Centre and App Store  You can also register with the MyCRM App Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/

Mid-Week MyCRM News and Article Round Up.

Welcome to this week round up of some of the great CRM news and business articles of the week. I’ve had the opportunity to summarise some of theses but the links are included and always.  It’s been quite a busy week this week at MyCRM as we have been working on the release of some of our new Social Integration tools along with a number of new platforms and solutions This week we have 4 great articles that are all CRM related, so let us know what you think in the comments below   CRM best practices Even companies that have had CRM systems and practices in place for years can benefit from some reminders about techniques that can turbo-charge their CRM initiative. Having a CRM system in place is an excellent first step, but that isn’t the only thing managers must do to help boost their bottom line and make the most out of their investment.  Here’s a look at some CRM best practises that every manager should know. Gather only needed information.  If there are fields that are no longer necessary, remove them from the CRM system.  Clean up unused menus and consolidate forms; the sales team will be able to work much more efficiently this way. Stop relying on Excel.  The CRM system is there for a reason.  Use it.  Stop relying on Excel worksheets so much and start focusing on how to use the reports from the CRM system more effectively. Talk to everyone and find out what they think about the CRM system.  This means having a conversation with those who use the system and those who do not.  Get everyone on board.  Once everyone is using the same system, the benefits are undeniable.  Review the CRM system and learn more about it.  Many managers only use about 20 per cent of their CRM system and are unaware of its true potential.  Take some time to really look at it and find out what is not being used.  Is there an opportunity to improve production?  If so, take it! Clean up the data.  A major problem that many managers have is that they have old data.  Every year, take some time to clean it up and get rid of bad information.  The savings on things like outbound mailings will be shocking. Obviously, this is not a comprehensive list of all the best practises one can observe in order to make the most of a CRM system.  The key is to stay on top of it, learn as much about the system as possible, and use it to its fullest potential to garner the best results. Source: http://www.successwithcrm.com/blog/bid/95171/14-CRM-Best-Practices-for-2014-Start-NOW   The "Internet of Things" and CRM There is no question that customer relationship management (CRM) will be at the heart of most companies’ operations in the very near future.  CRM is a cost-effective and efficient way of building a brand, generating sales and maintaining customers.  With millions of devices now connecting to the "Internet of Things", it may become even more essential. Today, it is commonplace to spend a significant amount of time and money to enhance customer experience.  The demand for modern technology is a major driving force in the expansion of CRM software and platforms.  As buyers focus more on technology, CRM systems are becoming even more effective and savvier than ever before, making them a requirement for any business hoping for success. As it currently stands, areas of CRM investment tend to focus on social media, mobility, ecommerce, and web analytics.  However, that is all about to change. The "Internet of Things" is soon going to join those ranks as more products become connected.  Cars, chairs, buildings and even bodies are getting connected, and this is changing almost every industry.  A shift in sales, customer service, and marketing will be at the forefront of these fundamental changes. By the end of this year, connections to the internet via smartphones and other mobile devices will exceed PC users significantly, having a direct impact on the way in which businesses will interact with their customers. Source: http://www.cio.com/article/750847/How_the_Internet_of_Things_Drives_CRM_Investments?source=CIONLE_nlt_entapps_2014-04-07    Enhancing the CRM experience Almost every manager knows that focusing on revenue will help to drive project objectives, but how can this be done effectively? Customer data plays a powerful role in improving operational efficiency and selling effectiveness.  Payment histories, product shipment analyses, and customer satisfaction surveys are all excellent resources for nurturing strong customer relationships, taking advantage of every upselling opportunity, improving support issues, and even helping in the collections department. Perhaps most importantly, when a salesperson does not have to search for customer information, he or she can close that deal even more quickly.  That’s where the CRM system comes in.  This type of system offers an all-encompassing snapshot of the customer and can be a great tool, but it can also set teams up for failure if every department has not integrated the system into their daily routine. Here are some great tips for enhancing the CRM experience and making the most of it: Bridge the data and processes.  A good CRM system will have an infrastructure of data that bridges all departments and customer experience.  The system, when used properly, can cleanse, parse, profile, and standardise information to create useful reports and customer profiles. Allow for multichannel access.  In an effort to drive CRM adoption, many managers neglect other systems that are also important.  Allow authorised users the chance to collaborate on ideas and make mobile part of the strategy.  Using innovation is a great way to build customer trust, loyalty, and brand value. Listen.  A key to success is paying attention to both the customer and the process.  The principle of any CRM system is to enhance customer experience and therefore improve business performance.  Listen to what the customers want and need and apply those points into daily operations. Different CRM systems have different characteristics, but they all will inevitably lead to an improved portal experience and improved productivity.  However, in order to make the most of any CRM system, commitment, time, and a little legwork are required. Source:http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/5-Tips-for-Making-CRM-an-Enterprise-Portal-95552.aspx   Using CRM data effectively There is no question that implementing a CRM system will help maintain positive customer relationships, bring in new business, and boost that bottom line.  However, if one is not prepared, the data garnered from the CRM system can be overwhelming. How can one use CRM data effectively?  The trick is to dig a little deeper and learn how to make a correlation between business activities and levels of productivity.  Sometimes, this can be difficult to do, especially when a team is new to the CRM system. It is important to understand that the CRM system is where all the customer data lives.  Managers must consider what they want to do with this data and what they want to learn.  Otherwise, it is simply a lot of data and nothing more.  Data can help give the sales team some more tools in getting – and keeping – customers.  The CRM data can also help track service interactions, identify profitable customers and locate problems. Deciding what to do A lot of the time, figuring out what one wants to learn from data is retrospective – that is, based on past experience.  Use CRM data to see which offers have gotten a good response, and then generate similar offers to that.  You could also track how many times a lead needs to be contacted before converting to a sale.  Look for patterns that can help mould the way staff handle certain situations in the future. Just remember, the CRM system will speak for the customers and let managers know what is really working and what is not.  The trick is to really pay attention and use that data to make informed decisions. Source:http://www.crmbuyer.com/story/80180.html   About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com  

Sales Force Automation Software Buyer Views 2014

  Every year, Software Advice talks with thousands of professionals looking for the right sales force automation (SFA) software for their company."  This provides us with unparalleled insight into the needs of SFA software buyers across a wide range of industries.      Software Advice BuyerView: Sales Force Automation Report from Software Advice   About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com  

Latest news cast from the CRM industry

Some great articles in the last couple of weeks although we have had the usual Easter and Mayday lull here in the UK, So now we are back at full steam I have collated 5 of the latest articles that might be of interest. Also don’t forget If you would like to take a trial on the MyCRM 2013 platform don’t for get to register here http://www.mycrmhosted.com/pricing.aspx   Ok back to the news!! Almost half of businesses say cloud adoption is a "go" According to a recent Microsoft-commissioned study, nearly half of organisations are in the process of adopting the cloud.  Additionally, about 33 per cent of companies already have a solid cloud computing plan. The “Hosting and Cloud Go Mainstream: 2014” study also sought to find the best practises for cloud computing with the top four being having a well-defined security architecture, knowing the end users, training users on access and security, and having a well-defined performance architecture.  The study also indicated that 26 per cent of on-premises spending was on private cloud development. A majority of respondents – about 70 per cent – also indicated that they secure website hosting, with 64 per cent procuring backup and storage services and 56 per cent paying for dedicated servers.  The findings do indicate that spending on public cloud will likely remain the same for the next two years at about 25 per cent, whilst the spending on hosting for private clouds is expected to rise to about 32 per cent. Experts believe that hosted private cloud is a natural gateway to hybrid cloud environments for many business customers.  More and more companies have transitioned away from the discovery phase and are moving into deploying cloud solutions. Cloud deployments are only expected to increase, which leads to security concerns for business owners and IT professionals alike.  The study asked respondents about security, and 60 per cent of them indicated that they would be willing to pay for premium security options. The report focused on more than 2,000 IT professionals working at a number of companies of various sizes throughout 11 different nations including Brazil, Germany, India, the UK, and the United States. Source: http://www.crm-daily.com/story.xhtml?story_id=1130060YCPWY   Thinking of changing CRM platforms? CRM platforms are very important to the success and operations of any business, but many managers still dread the thought of adopting a new one.  The time required to effectively research all the different CRMs available and implement a platform may seem like a daunting task to many managers, but this can really pay off.  Once a particular product has been chosen, the next step is figuring out a process for organising all the data and integrating the CRM into daily operations as seamlessly as possible.  A major concern is always the risk of losing any and all information already collected on clients. Most managers will say that their biggest hesitation about changing from one CRM platform to another is the potential loss of data. Loss of data can happen during the transfer process from one CRM software product to another because each program maps data a little differently.  More and more CRM providers are actually making this process a lot easier and less painful for businesses. As CRM platforms that integrate well with other software programs become the new mainstay, business managers could find that adopting a new CRM platform significantly benefits their company.  This means using CRMs as more than just a glorified Rolodex and more as a tool for storing, managing, and analysing data. It is important to keep in mind that a lot of CRMs have similarities between features and navigation, so once the data transfer has taken place, there will be some familiarity.  It is advisable that managers begin with simple things like task management and calendars before moving on to marketing and workflow features. Picking a provider like MyCRM can help your business gain that momentum that is required for additional grows, as the team at MyCRM have over 20 years of experience and have prebuilt a number of extensions for Microsoft Dynamics CRM 2011 and 2013. Source: http://www.investmentnews.com/article/20140321/FREE/140329982   A few considerations for those who need a CRM system Today, maintaining good industry partner and customer relations is essential to operating a business, which is why a good CRM (Customer Relationship Management) system is so important.  CRMs make it a lot easier to manage such relationships while simultaneously helping managers monitor efficiency and employee productivity. Luckily, most of today’s CRM systems work really well and can track things like customer contact information, past interactions with clients, invoices, contracts, emails, and even appointments.  Some CRM systems have integrated a bit of project management into their features.  Most even have reporting tools that allow easy monitoring of what actions work and which ones are not getting results. Although most CRMs are fundamentally similar, they are not all the same and many offer different functionality and price points.  This is why business owners should always take the time to research the options and determine which might be best for their particular company.  A CRM system must ultimately fit the size of the business, so a more robust CRM system may not make sense for a small business.  Start with a list of functions that are necessary and take it from there.  The amount of functionality one requires will undoubtedly affect price.  Most of today’s CRM systems are operated on a subscription basis. Something else to consider is how the CRM system will be accessed; there are server-based CRMs, cloud-based CRMs and even web-based CRMs.  Will mobile functionality be a requirement?  If so, it might be worth it to consider a system that works well with smartphones and other mobile devices.  Compatibility is also something to note as there are some CRM systems designed specifically for Mac users while others work only on PCs.  Some have been optimised for both. It is also possible to customise a CRM system to meet the specific needs of a business.  This could ultimately cost more than a subscription-based product, but it may be well worth it for specialised companies. The bottom line is that no matter which CRM system is implemented, it will change the way a business operates for the better. If you are ready to take a trial of Microsoft Dynamics CRM and work with a provider like MyCRM that can help deliver business excellence then you can get a trial from here http://www.mycrmhosted.com/pricing.aspx or see what our customer have to say here http://www.mycrmgroup.com/customers.aspx Source: http://sacramento.cbslocal.com/2014/03/24/comparing-crms-customer-relationship-management-systems/   More data isn’t always better This is a great article and every manager knows that without enough data, it is virtually impossible to make a sound business decision.  However, there is such a thing as too much data, especially in the world of CRM. The foundation of any CRM system is to track the interaction between businesses and their customers.  However, more records in a system aren’t necessarily better, especially if that data is not of sound quality. Some tell-tale symptoms of problematic data might include duplicate contact entries, duplicate lead records, improper lead handling, incorrect routing of leads and contacts, unreliable suppression of outbound email marketing, the inability to generate an accurate customer mailing list, and the excessive use of simple text fields. There is really only one way to resolve data issues in any CRM system and that is to get everyone who uses the system to use it in the same way.  Managers should not assume this is going to be a quick transition as old habits can be difficult to break. A good rule of thumb is to keep some guidelines on how to treat data.  For example, a name is just a name – usually from an email blast.  It isn’t a lead until the person has expressed interest in the product or service.  Leads transition into contacts once they have reached the next level in the sales process.  Every business is different, but this should give most managers a good base to start from. Here at MyCRM we can work with you to get best value and understand your data needs and system requirements.   Source:  http://www.cio.com/article/750353/With_CRM_Data_More_Isn_t_Always_Merrier   Keeping the best until last We thought we would keep the next article to last as it shows and confirms the need for Social Media Integration.  This fits well with all the social integration work that MyCRM are now doing to bring different social data streams into Microsoft Dynamics CRM.   It is easy to add data feeds but the integration has to be done in a meaning full way     Social media changing CRM’s future Every day, more than two million people open new Twitter accounts. This says a lot about how important social media is in today’s world.  Thanks to social media, there are plenty of new challenges as well as opportunities within the world of customer relationship management (CRM).  People are using social media to do just about everything, including providing unsolicited customer reviews. According to a recent survey, around 70 per cent of customer tweets to companies are ignored, and everyone knows that ignoring a customer can cause irreparable damage to one’s business. Now is the time for companies to begin embracing the connection between customer service and social media.  Some of the biggest companies, such as Zappos and Delta, have begun using platforms such as Twitter to directly communicate with their customers, and those who do are reaping great benefits. However, incorporating social channels into one’s CRM plan can be a logistical nightmare for the IT department.  Some of the most prominent challenges include the vast amount of social interactions, a new stream of customer data, and operational efficiency.  All that noise needs to be filtered out in order to use social media interactions effectively. The CRM workflow should ideally prioritise social messages within the context of a customer’s experience and history.  This will allow for the most important data to be collected and used effectively.  Businesses might also look to cloud contact centre systems, which are traditionally better equipped to meet the scale of social interactions but can be seamlessly integrated with existing CRM systems. Remember, customers want timely responses and positive resolutions, regardless of how they contact the company.  Companies want customer satisfaction and repeat business.  Businesses that listen and respond through all channels, including social media, will inevitably build a solid and loyal customer base. Source: http://www.cmswire.com/cms/customer-experience/contact-centers-drive-the-social-crm-revolution-024524.php    About MyCRM Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM. We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries. If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com