Which businesses suit which CRM software and which business functions count?

I found this article recently and it reignited thoughts around questions I have been asked so many times through my CRM career.  Business owners that don’t understand or have a tainted view of what a CRM system is always ask why they need it and this article on Destination CRM covers some very good points. But as I always say, CRM is a much bigger picture and as an organisation you must think about what the end goal or process is as CRM software is great for holding all the information but what is it you really want to achieve. Let’s look at some examples of how CRM can be used to improve business activity:- Marketing: As a business you probably going to want to do some targeted and tracked email marketing, with MyCRM you can do this with integrated eCampaign directly against your data in a single system. Customer Service You may as a business want to run Surveys to see how you rate or what your customs are thinking at any one time and these are all CRM activities. Events If you an organisation that is running events then a CRM system for you should include MAPS to segment data by region and give visualisation on how to select the best invitees, and you need to make sure that the solution come with an event management tool built in, with MyCRM you can go this with tailored solutions. It is important to ensure that anyone investing in a new CRM system takes the time to get the right one.  We've previously looked at some of the main reasons to choose a particular set, but today we're going to look at how different businesses should consider the various options. Cloud or non-cloud? In the days of effective cloud file sharing, it's vital to consider whether or not this type of technology is going to form an important part of your CRM solution.  For some companies, it may be possible to make use of an entirely on-premises CRM system that can't be accessed elsewhere.  This can also be valuable for those who want to obtain total control by paying a little bit more upfront.  However, start-ups with slightly lower budgets might consider it more sensible to take the cloud-based approach.  Users It's also extremely important to take into account the number of day-to-day users who will be operating the software.  The cloud-based programs allow for increased flexibility within this number, which makes them ideal for start-ups where employment is typically a bit more fluid.  Larger companies should, of course, look at the merits of buying an overall license. How will it integrate? CRM is an excellent investment, but it's important to make sure that it will fully integrate with any existing software and data that the company already possesses.  Any firm investing in CRM needs to make sure that their new software can take advantage of the customer information that they already have in place. Source: DestinationCRM If you’re looking to extend you Microsoft Dynamics CRM capability or just need to understand more then visit us here www.mycrmgroup.com If you need help with support then MyCRM offers a range of pre-packaged support options on a monthly subscription. http://mycrmgroup.com/support.aspx     About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

CRM and content marketing drives your business

One of the keys to CRM success is using the software in combination with other marketing and sales techniques.  I recently found a good article that describes content marketing with in a business and this made we think about all the avenues of content that is used by MyCRM to build awareness and Brand. The article on CMS Wire cover content and keeping users engaged which is fantastic but there is also video and social media posts to consider. The key points below cover some to the topic areas that are important when creating and reviewing content used in your organisations Marketing approach. Post-sale engagement One of the keys to building up a detailed CRM profile on customers is to continue to develop the relationship after the sale. This is especially useful with first-time customers.  Content marketing is a great way to keep customers informed about new products and when combined with CRM software, it can lead to a detailed and genuinely useful set of data on them. Creating expertise One of the keys to any sale is trust, and content marketing remains a very effective way of building that trust.  By showing customers and potential customers that your company is a genuine expert in the field, you are more likely to inspire them to get in touch.  This means that you'll have their contact details on record, allowing the CRM software process to work its magic. Attracting attention One of the key parts of the CRM process as well as the sales process in general is actually getting customers to sign up in some way, so you want to have at least one contact address or number on record. However, they are not going to sign up for no reason; effective content marketing is a great way to really wow the customer and grab their attention.  It is then that the real sales process can begin. Source: CMS Wire To understand more about how an integrated mail marketing CRM system can help your business then please visit www.mycrmhosted.com About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

CRM software – an advantage for the owner of a small Online business

Running a small business is not easy; a fact that rapidly becomes apparent to anyone taking those first tentative steps into the world of commerce. The product or service has to be right and if the enterprise is to succeed, customer service has to be top quality.  The advent of modern technology has made starting a business easier in some respects. Using the internet and social media it is now possible to quickly gain exposure for a new enterprise, promoting it at a lower cost and much more effectively than in the days of the old advertising techniques. Interaction with and relationship management of customers has also been made easier using modern technology. Knowing how to use these new tools is essential if a business is to thrive in the online world. Online shopping removes the traditional trader/customer interaction. Trading in a digital marketplace such businesses never meet their clients, as a result customer relationship management (CRM) software has grown in importance, with Cloud based systems growing in popularity. Such software and automated systems can cope very well with the customer relationship side of running an online business. These systems manage a customer base by tracking and organising it, allowing the user to grow the customer base and hopefully the business. CRM tools are particularly useful to small business owners as they provide the means to greatly improve an eCommerce store. Customer feedback and tracking of accounts forms one important element of such software. Clients can access advice, make delivery enquiries or complain more easily than ever before, something that most online customers regard as essential. Ignored customer emails to a company can do great harm to its reputation. With access to social media now so common among internet users a customer’s displeasure can immediately be transmitted to the world using Twitter, Facebook, etc. The use of CRM systems can help to avoid such calamities, thereby protecting the integrity and the good name of an online business.  As we see continued growth in global economies new and intuitive business are beginning to spring up and these new types of businesses are looking for intuitive technology that is easy on easy off and cost effective. Using a supplier Like MyCRM for your own business needs and requirements is a sensible approach as there is no long term contracts, integrations and email marketing can be built into the monthly user price and all the hardware and software licences are taken care of. To find out more about MyCRM Hosted Services please visit http://www.mycrmhosted.com   About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.    MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.   We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

Key decisions when choosing CRM software

When choosing between different CRM systems, there are a number of key decisions that a business needs to make. Today, we're going to take a look at what we consider the most important considerations. Users vs. non-users CRM software can be invaluable to a number of different departments, including sales, marketing and customer service. This means it is a good idea to double-check just how many people are going to actually use it. This can affect which software is chosen, as some packages may be more expensive when required to serve a large number of staff. Licensing could also be an issue. Connectivity It is also important to take a look at how well the software in question will integrate. Does the company have different connectivity issues with different departments? Can a particular batch of software facilitate connections with all of the departments, and can it do so seamlessly? Are you including social marketing? Social media marketing can be an extremely effective method for building detailed profiles of customers. However, it is not necessarily the right approach for every company. For those that do want to make use of social marketing, it is important to make sure that their CRM is able to link up with social media accounts and can relay all of that information to different accounts.  Your place or mine? Do you want to take control of the software or just subscribe to an online service, many technology article talk about clouds and online services, but if you not the kind of business that has the opportunity of an internal IT department then go cloud and find a solution provider like MyCRM. Do you go for mobile? Finally, it is a good idea to make sure that mobile connectivity is included within the software. If you are targeting the mobile device market, then the CRM also needs to target it. Why MyCRM Many needles one CRM haystack. After spending just over 15 years working in the CRM advisory and technology space, experience allows me to bare reference on what is good and what is not so good.  Ass a CRM provider in 2014 and as a Company MyCRM would only recommend Microsoft Dynamics CRM as a cost effective fit for purpose generic business platform that can empower business owners to not only manage customer relationships but drive sales and manage marketing in an effective and pro-active manner.    Source: Business 2 Community About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Mobile marketing and how CRM can help

Mobile remains a crucial part of any modern marketing strategy, and effective use of CRM software can be vital in achieving success within this realm.  Today, we're going to look at some of the key methods for getting great results in the mobile world and how CRM software can help. From a number of posts I’ve made over the past year Marketing and sales are still the key crucial areas to drive new business.  Today we look at that favourite email marketing from a source article I found on Business 2 Community. Targeted mobile e-mails With more and more people now comfortable shopping on the web, targeted e-mails can be ideal in terms of helping to reach an audience.  More importantly, it can bring them news and offers that are relevant to the type of shopping they like to do.  CRM data can help provide more detailed profiles of users and indicate which types of e-mails they'd like to receive. Timing One of the keys to engaging with customers is to send them information at the right time.  If you bombard them just as they are heading into a business meeting, they are likely to get annoyed. CRM software can help any company work out when customers are going to be most receptive to receiving information. Context It is important to make sure that customers are communicated with in the context that most suits them.  For example, whilst they might be happy to browse on their mobile, they might prefer to actually order when they get home.  CRM data can help analyse their shopping patterns and can prevent the company from trying to make the hard sell at times when the customer is less likely to engage positively with it.  This timing is vital for any firm that doesn't want to put its customers off. Source: Business 2 Community A number of points in this article are highlight the need for an integrated email marketing suit with your CRM platform, and there are many solutions including those from MyCRM http://downloads.mycrmgroup.com/eCampaign.aspx About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/   As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

How CRM software can help manage a company’s sales pipeline, when you know what it is! CRM that is!

From years of experience in the CRM market place I have come to realise, and some may disagree that CRM means many different things to many different people even when they are from the same organisation. I recently spent time with an organisation where the Sales Director sat across the table and clearly stated that “CRM is rubbish and it is all make believe and as an organisation we don't needed any of it!”.  My obvious response was just to smile and then, I asked why he thought that was the case.    I was truly surprised by the response which was “What we need as an organisation is something to manage Sales and Opportunity to know if our targets are going to be hit, what we need is SRM Sales Relationship Management” After a very short demo of the sales process in Microsoft Dynamics CRM and an explanation that sales are made to customers I had a new “Raving Fan” on my hands, a "convert to CRM".  This was not because the demo I had given was the best ever demo but clarification of how CRM can help in that department in that instance i.e. managing sales opportunities had opened the door to other discussions on how CRM could be used within the organisation. In this post I look at how a tool like Microsoft Dynamics CRM can be used to manage a Sales Pipeline out of the box.  To any Sales Manager or Director the management of closed and open sales opportunity is key to meeting targets and here I look at how CRM does this effortlessly. Understanding Prospects So the question you are probably asking is what is a prospect and where are they coming some?  IN Microsoft CRM a Prospect is a Lead record and looks like this:-     A lead record can be captured from many different sources including Social, Web, Phone or Email but the details are always the same, with the idea being that the individual is interested or may be interested in the products and services offered by your organisation. Once a new lead or prospect has been added to your CRM then you should have a standard business process on how you want to contact that person. This may include email marketing, an introduction email, a phone call or some other interaction but this should be recorded at the lead or prospect level. Understanding Prospect to Customer Status. The next stage is to understand the best time for your business to convert the new lead to a customer, and it most cases this is when a number of process have been completed in CRM to qualify the Lead Prospect with the right information. One of the great new features in Microsoft Dynamics CRM 2013 (see Screen shot above) is the help to qualify process which has 4 key steps from Qualify to Close.  This new easy to use process helps deliver lead / prospect creation, qualification, development, proposal and completion to an active pending customer. The activity feed in the centre of the screen shows the real time status of activity for the customer record which has been converted from the original prospect or Lead record.        Helping to manage follow-ups Once the initial leads have been generated, it's important for the sales staff to be able to manage the follow-up communications effectively. Fortunately, the CRM software means that information such as the action required, contact details and planned dates for the follow up can all be kept in one place, allowing for efficient communication between different sales staff. Records can easily be assigned to individual sales team members with an over view and dashboards provided to Managers and Directors Measuring results Needless to say, one of the key parts of managing the sales funnel is to ensure that all of the most relevant information regarding results is added to the database.  Keeping this data enables a company to predict future sales results, meaning that relatively accurate sales forecasts can take place, enabling the business to optimise its planning and cash flow for the future.  Microsoft CRM come complete with in-built sales forecasting reports and dashboards.     Analyzing the results The final key in terms of managing the sales pipeline is to ensure that the data used is analysed fully.  If there is a particular path that has led to sales success in the past, then it can be followed again.  Improvements to strategies should be made, and positive techniques put into action.  This enables the company to demonstrate to the sales staff exactly why some processes are being used and others not. To find out more and to see why MyCRM specialise in delivering Microsoft CRM as a service contact us at www.mycrmgroup.com. Article Source: Firmology About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.    

Your CRM software can your teams minimise errors

CRM software is already well reputed for helping sales reps to improve their conversion through providing useful data about both the sales process and the customers themselves. However, it can also be useful in reducing mistakes by the sales team and other teams.  Here's how: It can help record calls Some CRM software is capable of recording calls between potential clients and sales reps, meaning that they can then be gone back over once the call has completed.  This serves two purposes: firstly, it means that the rep that made the call can analyse their technique and see if they're making and repeating mistakes.  It also means that any other members of the team that pick up the sale later on can engage the customer in a manner consistent to the communications that they've already had. With the development of such tools like Skype and integrations with Microsoft Dynamics Call recording and file store of conversations is possible. It enables input from the team The main benefit of a CRM system is that it can provide a full range of data on a customer or client.  The ability to build and enable access to the same facts is crucial - this way, there will be no inconsistencies in terms of the products that the customer is targeted with and the offers they're given. It stops contradictions between different teams If a customer receives several different points of contact for one company, they might become confused or uncomfortable with the way that they're being handled. CRM software enables entirely different sales teams to offer a united front in terms of how the customer is treated, minimising the risk of the client being put off. There are also many other benefits that can help you different teams to gain efficiency in completing tasks. Use Maps to plan routes to gain efficiency There are many great features and benefits to using a system like Microsoft Dynamic’s CRM http://hosted.mycrmgroup.com/pricing.aspx in the cloud, but coupled with powerful Map solution’s like eMap http://downloads.mycrmgroup.com/eMap.aspx and marketing solution like eCampaign http://downloads.mycrmgroup.com/eCampaign.aspx your CRM system can soon become a very powerful platform for Success. Manage your business not your IT The world of IT systems is changing and with this comes a load of new acronyms and buzzwords like “Cloud” and “SaaS” but all these things mean is that someone is going to manage the service for you, so you can get on with what is important to your business. If you need help with the implementation of a CRM system or need additional tools then register with MyCRM http://downloads.mycrmgroup.com/default.aspx Source: http://www.firmology.com/2014/01/08/3-ways-sales-reps-can-reduce-mistakes-by-using-crm-software/  About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.    

Using CRM to retain and empower your Sales Team

Today’s article originally from Business 2 Community highlights some of the point on why having a well implemented CRM in your business can help retain your Sales team and make them more productive. Over many years I have worked for several CRM based organisations and have realised Sales team members are happiest when they are selling successfully and CRM can be part of the tool set that helps individual’s achieve pre-set management goals. One of the key ways to make sure that CRM software is doing its job is to look at the impact it has on the sales team.  Indeed, the source of this article has taken a look at some of the ways in which the software can be used to help build and retain stronger sales teams. It can help with training If new staff members are trained to use the software as soon as they start in the role, then they're more likely to engage with it and are more likely to use it to make sales. If they're trained to do this immediately they're more likely to model their working day on the stats rather than other colleagues. Use the metrics One of the pluses of CRM software is that it provides verifiable metrics that can be used to judge the success of a sales team.  It's therefore important to actually use it, and to hold the sales team responsible for meeting the necessary targets (as judged through the data).  This can help you work out where the weaker links in the team are. Employees can track their own progress One of the plus sides of the data is that employees can track their own performance, and work out in advance what their commissions should be.  As such, CRM software can provide genuine motivation for success in of itself, purely by the team seeing how much additional money they've made as well as how much more they could potentially make. Adding Extra Value for Sales Team Members Here at MyCRM we understand how to make CRM effective to help get the job of sales and marking streamlined.  With years of CRM experience we have developed tools like ePDF http://downloads.mycrmgroup.com/ePDF.aspx for creating quick orders and Quotes we have created extensions like eMap http://downloads.mycrmgroup.com/eMap.aspx for Sales team in the field to create effective routes and minimise time on the road, or eCampaign http://downloads.mycrmgroup.com/eCampaign.aspx to help marketers drive new business. To find out more visit www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Source: Business 2 Community

A number of things to think about when getting your CRM features set up in 2014

With the New Year celebrations now done and dusted, and the plan for the New Year’s Resolutions beginning to fade then now is the perfect time to start considering exactly which CRM system or how to extend your current Microsoft Dynamics CRM to meet the growing expansions for 2014 / 2015. Is there ever a right time to take stock of your business and CRM needs that will improve the way you track interact and support your customers? Well I would argue yes now is the right time as country and global economies begin to grow and the feeling of confidence returns, now is the time to make sure your business processes are set up and ready for the next year. After spending what is now some 15 years building and implementing CRM systems I have seen bubbles and downturns and more importantly recoveries.  A good well implemented Customer based system and strategy for your business is key regardless if you are a start-up or a well-established organisation. As technology is always moving forward and the way we all work is changing it is important that your staff and your customers have access to your business in more than one-way.  We saw in the UK that this December (2013) Christmas shopping online for the first time over took high-street and supermarket shopping for present buying and organisation that can deliver through multiple channels will have greater success. I’m sure reading this as a business owner you will have no doubt that taking your business forward is a priority for you own personal success, but with years of experience in implementation you probably have lots of questions about how you can use an effective CRM. If you don’t already have a CRM application that is set up in your businesses then talk to MyCRM as we can offer a complete solution with email marketing from £50 per user per month which is just £1.66 per day. But before you do you need to give some thought into what your business needs to achieve with CRM, Marketing, Sales and Support and if you need an online or social presence. Below are a number of key areas to think about. Mobility This is perhaps the most vital modern ability of any CRM software. Just as customers are becoming increasingly reliant on their mobiles in order to browse the web and purchase items, so the companies should also be developing their abilities to manage their sales workload whilst out and about.  The ability to update data on a particular sale in real-time can be hugely beneficial to any firm looking to improve their sales process, and the right CRM system can ensure seamless communication. Social Another key characteristic of CRM software is the full integration of social media data. The simple fact is that social media is now ubiquitous, with almost everyone making use of at least one network. Mining this data is therefore almost simple common sense.  It will enable to provide better information about customer likes and dislikes, as well as data on things like when they're most active. Real, provable feedback This is a constant in the world of CRM, and will be no less important in 2014. It's vital to ensure that the CRM software is able to genuinely increase sales and revenue - if it does this and can prove it, then it becomes well worth the investment. Self Service If you want to trade outside of the standard 9 to 5 and give access to customers to help themselves then you need to make sure the web site service or social media page can support this. Get a Provider Finding the Right Solution Provider is also key as there are many different types and the cost can vary, but as an organisation that is looking for fixed costs then it is worth discussing with providers the ability to have a hosted or managed service. MyCRM provide a dedicated managed CRM service and can offer help and advice on getting you started.  Help you set up Email Marketing campaign and track customer activity. About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/  As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account.

Dont let you Business get dragged backwards by the Myths about CRM software

I found this article recently and thought I would post some of the points outlined as it is true, I regularly get asked why should we bother, and although CRM software is often an essential tool for businesses to enhance sales, generate helpful information, and gain the ability to successfully manage the sales process, it can be perceived as over-priced, fragmented, and underutilised. Business 2 Community have written an article, trying to dispel some of the more common myths, and we have covered the main points below: Troublesome to implement Populating a new CRM can often be perceived as a highly daunting task for managers, especially as you will have to deal with bringing your staff up-to-speed as well. It doesn’t have to be such a massive undertaking though, because a decent CRM will be able to populate fields by using the downloaded files from the old CRM. In terms of your staff, once they have their own user, they will have prompts on the screen to help them learn the new ways. Technically difficult For the standard employee, today’s CRM’s can actually be easy to use, and the good one’s are not overly tasking on your IT department either. Don’t have time Some CRM’s can be overwhelming due to the amount of information they require, however good CRM software will be able to give you a streamlined user interface, mobile-ready screens, and intuitive navigation, all of which is easily digestible. Too expensive Professional tools rarely come free, however you should feel like you are getting good value from your CRM and that it earns its place in your business. As long as you shop around for the most appropriate CRM for your business so you are able to get the most out of it, then you should have a good product worth the cost. No Return on Investment The question usually asked is what is the return on the investment for the business? This can be several fold from generating more leads and sales which increases growth to a better customer experience and better overall support. Source:  http://www.business2community.com/cloud-computing/5-myths-crm-software-0728787#!rMYyT About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account.