When is the right time to invest in a CRM STRATEGY?

A new piece in the Business 2 Community website has explored a number of factors in terms of the right time to invest in a new CRM system. Some of the points are worth looking at further: Once a certain level of customers has been built up CRM is purpose built to assist your sales team in serving clients and customers in the best way. Essentially, it is therefore worth investing in the system as soon as you have enough customers. The likelihood is that the software will actually help you maintain their custom and grow with the needs of different organisation you work with.  Once you have a CRM system in place you can easily import data that you might have purchased and start marketing to those organisations and contacts to drive interest and sales. If you're starting to lose customers A customer base that starts to shrink is a serious problem for any company. So what, exactly is the cause of it? CRM software can be a very effective way to help a firm work out why customers have left: because it analyses every step of the sales process, and trends can be seen in the data and problems identified. With a system like Microsoft Dynamics from MyCRM you will be able to track key areas like Sales, Marketing and Support and if you have unhappy customers then you will soon be able to track those interactions. If communication is a problem Effective communication remains a key part of the sales process, and if the team isn't able to effectively and easily share information relevant to the sales process, then this will likely cause some problems. CRM software will enable a firm to store all useful data in one place. Collaboration is key to success and the last thing you want is individual sales people becoming silos and not sharing opportunity and success. When the business is uncertain If you're unsure where you're going, then a CRM system is a seriously worthwhile investment. By analysing the data it becomes possible to analyse it all and to forecast future patterns. As a result, the company can be better prepared for the future. Moving up from Start-up As your young business starts to grow and expand this is the key time to introduce affective tracking and monitoring systems Like CRM.  Key areas will be Marketing, Sales and Support, and at a glance you will need to understand what is happening in your business. Have the knowledge to understand customer interaction feedback and sales will help you to plan and realise growth. A CRM solution like Microsoft Dynamics CRM from MyCRM with eCampaign ePDF and eMap can help deliver these systems to your business.  Your organisation will then be able to see customers by region and understand what type of business and products are being sold to what type of customer in what areas and by who. Post-recession when growth returns. The past few years have been difficult for a number of business sectors but as we emerge from the global slowdown and the banking and financial readjustment, growth will return.  This is now a great time and opportunity to review your businesses Sales and Marketing strategy.  The global uplift over the next two years will cause business growth and market leads will emerge, those organisation that streamline and deliver customer excellence will lead the growth and upturn from the front. Working with MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre, with a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com    As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com  after registering for an account. Article Source: Business 2 Community Site www.mycrmgroup.com

Getting ROI from CRM not just Like for Like

A new article in Business 2 Community has chosen to take a look at calculating ROI when using a CRM system.  Interestingly, within the piece are several tips highlighting the different mistakes that are typically made when using the system.  These are well worth further exploring: Information silos Businesses will often simply replace one set of information silos with another taken from the CRM silos.  There is no thought to the process, and often the new set of data is no more valuable. Understanding the business process and how this is implemented is key to the success of not only the implementation but giving your Customer the experience they deserve. No reconciliation Another very common error is the fact that there is often no reconciliation between the goals of sales and the goals of marketing.  These are two key departments within the CRM process, and it's vital for them to be able to co-exist. CRM can help join this departments and business processes together but thought needs to be given on the tools to be used and the implementation, using tools like eCampaign from MyCRM can help create follow-up phone calls for sales teams from marketing activities. Managers create reports for the sake of it Whilst there's little denying the fact that effective reporting can offer genuine insight capable of increasing sales and improving the process, it is still vital to ensure that this reporting is being conducted with legitimate aims, rather than just for the sake of it. Within tools like Microsoft Dynamics CRM you can easily create Dashboard activities to give a snapshot of activity without running and producing lengthy reports. Managers not accepting the CRM data On some occasions, it's an unfortunate fact that managers stuck in their ways will actually ignore the data that the CRM software has provided, and instead continue to try and control the conversations in a pre-CRM manner, this is down to engagement and end user training of the new implementation. Not actually using the system Some businesses still believe that a CRM system is the key to sales success, and it is.  However, it has to be used effectively: if it just sits there, then not much of interest will take place. The CRM implementation for your business is not about the purchase of a new bit of software but very much about bringing all teams together to share collaborate and work effectively placing your customer at the centre of your organisation. Source:  Business 2 Community About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

CRM and the sales team

A new article in the Business News Daily has taken an interesting new approach to the CRM process by asking exactly how the Wizard of Oz can teach companies about the CRM process.  There are actually some interesting lessons within the piece:   Sales teams should concentrate on closing   It's important to remember that any CRM software should be used to help compliment the work that the sales staff are carrying out, and shouldn't mean that they spend all of their time simply adding information to a database: as the article states, they're not data entry clerks!  It's important that the CRM software makes the sales process simpler.   Optimise the solution around the sales team   Again, this is a matter of ensuring that the sales team's abilities are complimented by the CRM software being used.  Skilled sales people are capable of seeing opportunities and making the most of them.  The CRM software being used should enable them to thrive in making the most of their already existing skills.  It's important that it doesn't slow them down.   Value the opinion of the sales team   It's vital to always allow members of a team to contribute positively to the process in which they're involved.  In this sense, it's vital that the sales team are able to work with management in order to improve the processes that the CRM software is linked with.  They should be allowed to use their expert knowledge to help the management ensure that the software is working to the very highest levels of potential.   Source: Business News Daily   As we move in to 2014 and as economic growth returns to all areas of business you may be considering better CRM and automated system, if so, then contact MyCRM to help implement Managed CRM http://www.mycrmgroup.com   About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

How to Improve the CRM Process

Once the CRM software has been invested in, it is important to ensure that you make the most of it.  That is why it is worth having a further look at a new piece in Mashable, which is focused on some key ways to improve the process: Foster word of mouth Even in the digital age, word of mouth remains invaluable in helping to increase sales.  The more customers talk about a company, the better!  Building a good online profile and obtaining a high level of trust with customers is the ideal way to help develop the profile enough for people to start passing on recommendations and a good CRM software system can help with this. Remember in a digital social world, a like or a tweet can have the same amount of response as human interaction and digital word of mouth should be part of your CRM strategy. Value feedback Asking for feedback on the web can be a brave step to take but it is a good idea.  Whilst customers will usually be brutally honest with everything they are unhappy about, they will rarely actually troll in the conventional sense.  Use feedback and combine it with relevant CRM data to improve the process. Also work with your customers and ask for references for your products and services, if they are unhappy they will soon tell you or not want to respond to the request. Always be honest One of the most important ways to handle the CRM process is to make honesty the key policy.  The key is to build up positive, trusting relationships with customers and honesty remains the best way to do this. Always take a personal approach to communications, especially if the company is smaller. Keep track of all the data As with all CRM software, data is invaluable in ensuring that relationships increase and sales grow as a result of the data.  Ensure that data is kept accurate. Source: Mashable As we move in to 2014 and as economic growth returns to all areas of business you may be considering better CRM and automated system, if so, then contact MyCRM to help implement Managed CRM http://www.mycrmgroup.com   About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.      

Using your CRM data during the Christmas build-up

It is now December and as almost everyone knows the festive season is also one of the key sales periods for any retailer, whether they are online, on the high street or a combination of both.  A new piece has highlighted how CRM software can help any company improve their festive sales. Analyse the customer data If a CRM system has been in-place long enough, it is possible to analyse customer data and anticipate exactly what sort of purchases will be made during the festive period.  What will different customers buy and when will they buy? Create unique messaging Some companies will send out e-mails based solely around Christmas, i.e. 'here is our new range of Christmas products.' However, it is important not to forget that all customers are different.  They should, therefore, be sent different e-mails.  Christmas focused, yes, but still based around their likes and dislikes. 'Christmas bargains' should go to some people, and 'spoil yourself this Christmas' should go to another.  CRM data is the key in helping to segment customers and the data should not be wasted. Send out useful information CRM data will enable a company to send customers relevant information about services and products over Christmas.  If, for instance, a customer has bought a Christmas hamper every year for the last four years, it is reasonable to expect that they will do so again.  Knowing this enables the company to send them information on the different hampers available at the moment and where they can pick them up from.  This targeted festive marketing is one of the key benefits of using a CRM system. Source: Clickz Once the Christmas Holidays have passed you there are a number of things you should look at to help drive you business year on year Here are a few points 1.Analyze your customer sales. 2.Segment your customers. 3.Create messaging for individual customers and/or pools of customers. 4.Nurture and educate them with relevant  information. 5.Send them an offer. 6.Watch sales roll in; track, test, evaluate and repeat. If you need help implementing you CRM strategy or are just looking for a provider than can manage the service for you then please contact MyCRM today on http://www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

The 5 key guides of CRM Implementation success

Obtaining the right CRM system for your business can be a big investment.  However, there are several rules and guides that we recommend are followed in order to help make the right decision.  Below a 5 Key pointes that should be considered before purchase or implementation:- 1, Requirements Every single company will have different reasons for investing in a CRM system, and it's vital to ensure that these reasons are detailed in advance before any investments are made.  Whether the company's looking to increase brand awareness, generate more leads or close more sales, the details can make a big difference as to which system is invested in. 2, Deployment Type At the moment, companies are in the middle of two main options: software that is installed and used solely in house, and software that makes use of the cloud in order to function.  The former is considered by firms that have concerns regarding data security, (although the cloud is still a very safe option) with the latter very suitable for a firm whose staff are constantly on the move.  A full analysis of pros and cons for both is a good idea here. 3, Scale and Size Once the software has been assessed, then thought has to be given to exactly who is to use it and what parts of the business need to adopt the customer strategy, most organisation will start department by department but initial thought should be given to how CRM affects the business as a whole 4, Mobility Needs  Mobility for technology is still in its infancy but with the growth of online services and consumption of social media, thought should be given to how employees can embrace technology and use of a CRM system be become more productive in the Field. 5, Integration It's doubly important to check whether or not the data that the company already possesses (much of which will be quite useful) can be easily integrated into the CRM system in question.  This is a big deal, as no company wants to lose sales and customer profile information that they've worked hard to obtain.  Integration is a vital part of the process. Here at MyCRM we recommend that you find and work with the right partner that can help your CRM acquisition become a success and not just another piece of Software. About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.   Source: The Wise Marketer

How to use CRM software to encourage growth

One of the questions I get asked regularly is will a CRM help my business grow, and done properly the answer would be yes every time. One of the key benefits of using effective CRM data is that it can help to increase growth in the company.  That's why we're going to take a look at a new piece on the web that's highlighted some of the key methods for helping to increase this growth. This IS key to understand what you want out of your CRM and your business and this implemented correctly will drive growth is sales and repeat business. Sales funnel analysis Examining a sales funnel (i.e. the data that shows how many contacts are moving into each stage of the sales process) is an effective way to measure the company's health.  By effectively analysing CRM data, it's possible to use this information to diagnose the health of the company's sales process.  If the company is regularly losing custom at the quotes stage, for instance, then you'll know to explore this area more deeply and to make changes and improvements to the process. Forecast the future A bit of clairvoyance never hurt any business. Accurate data from the sales funnel can genuinely help a company estimate what the sales figures for the next quarter will look like.  By looking at how many leads wind up as genuine closes, it's easy to take the current set of leads and estimate sales during the next month or so. Playing to strengths Even the best teams have weaknesses.  Using CRM data effectively, can help to analyse where the key strengths are, and how to take advantage of them.  The data for instance, could show that one member of the sales team excels at converting leads into sales, but isn't so strong in getting the initial leads. This way, you can move them into their strength areas whilst still developing their other skills. The good implementation of CRM is paramount, the exercise should not be seen as installing a software solution, more over it should be demonstrated across the business that customers are placed at the heart of everything your organisation does. To find out more on how MyCRM and its partner organisation can help deliver effective and managed solutions to help your organisation grow then contact us today. About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Source: Business 2 Community

Building efficiency in customer interactions

A new piece in 1 to 1 media has highlighted some of the key ways that CRM based customer interactions can be helped to be more efficient.  The points are worth further exploration: Reduce the time between engagement and action One of the keys to obtain real time CRM data is that it enables the company to act quickly in meeting the needs of customers.  This is important to adhere to. Ensure customers are empowered One of the keys to modern customer service is to ensure that the customers are engaged.  It is important for customers to always know exactly what they can do to take action.  The old call to action never stops being useful! Reduce any complexity Another key part in ensuring that customers have the ability to serve themselves is to make sure that the process is an easy one.  Any complexities should be ironed out so that the customer's own part of the sale is easy to put through. Respond to changes more quickly Most CRM processes will change – it is a key part of optimising them - however, it is important that any of these changes are adjusted to quickly.  The quicker this is done, the easier the integration will be for both the customer and the company to deal with. Bridge the gap between systems of engagement and systems of record One of the keys to the CRM process is that it enables a company to have both data and engagement processes documented using one piece of software.  Wherever possible, this should be taken advantage of, so that all of the relevant data can be used by sales staff. Source: 1 to 1 media If you need help in your selection or implementation of Microsoft Dynamics CRM then talk to MyCRM about managed service solutions. We believe CRM is more than just adopting some software it is a methodology of putting your customer at the centre of everything your organisation does so invest and spend time on the whole process to gain the best results. Here at MyCRM our aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.  

Why CRM software use needs to be consistent

After looking through a number of pieces this weekend I found a number highlighted some key facts and some of the key reasons for ensuring consistent application within the CRM process and why this was extremely important to a business.  Here are a few to take a closer look at. With No CRM - It can lead to misguided communication One of the keys to success is ensuring that customers feel like they are being specially treated and CRM software enables a company to provide the customer with relevant product promotions in order to do so.  Ineffective infrequent use of the software means that a customer is likely to receive communications irrelevant to them.  When calling if the person they speak to in your business does not have all the facts to hand or does not know of the customer then the process of good customer relationships are flawed. The inability to time Another key to using the CRM software effectively is to ensure that promotions and communications can be sent at a time most suitable to the customer.  This can lead to a genuine increase in sales.  However, if the software is not used effectively then it can lead to the offers and promotions being sent through at the wrong times, both irritating customers and leading to a decrease in sales. A lack of genuine engagement It is important to remember that CRM stands for customer relationship management.  The whole point of the software is to try and enable a company to do the best they can in terms of building ongoing relationships with customers. Using it only in a sporadic sense is therefore counter-productive.  The relationship is developed over time, with the increase of obtainable data enabling the firm to develop a better picture of the customer's needs and wants.  Only using the software sporadically means that this profile of the customer will be less in depth and the company will not be able to serve their needs as effectively. There are many other reasons why CRM is affective to business for growth and managing customer expectation, for more contact MyCRM We believe CRM is more than just adopting some software it is a methodology of putting your customer at the centre of everything your organisation does so invest and spend time on the whole process to gain the best results. Here at MyCRM our aim to help deliver effective CRM. You can see what our current customers say here: http://www.mycrmgroup.com/customers.aspx, but more importantly we want your business to succeed with the use of a great software solution.   To get a trial of Microsoft Dynamics CRM you can register with MyCRM here: http://hosted.mycrmgroup.com/demorequest.aspx To gain access to product extensions from the MyCRM team please register here: http://downloads.mycrmgroup.com/Account/Register.aspx About MyCRM MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a process can work in business and has therefore developed a number of off-the-shelf extensions to enhance CRM productivity. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.