Creating the sales pipeline using CRM a 6 step plan

In my Last post I discussed how CRM managed sales in Microsoft Dynamics CRM but here I’m going to take a step back and review a 6 point plan I found on Business 2 Community Let’s look at exactly how that sales pipeline can be built and how CRM software can help you accomplish this task. Finding the prospects There are a number of different ways to generate leads, and many of them are common marketing techniques.  However, CRM software can offer a substantial amount of help in this regard.  For example, it can be linked to a lead capture form such as a "Contact Us" page, where it can start to build useful customer information right away. The contact data can be used to fully integrate customer social media information.  This means that a profile of the customer is built immediately.  With integration to powerful email marketing and social tools Determining the real potential It is also vital to ensure that enough information has been obtained about a customer so that a realistic estimate can be made as to exactly how much money they might spend.  Again, CRM can aid the company in this endeavour by helping to collect as much relevant information as possible.  Once a customer's spending has been estimated, the sale can be planned. Identify the decision makers In some cases, the person responsible for making the final decision might actually be the lead himself.  However, for many customers, especially those in B2B, the decision maker will actually be a key executive who has to judge solely on statistics, which is something that CRM can help to provide. Meaningful follow strategy Creating activity to have teams follow up is key and this should where possible be an automated process, if individuals are interacting with the organisations web site and requesting information via email or by phone then a process should be in place to capture the content of the activity though workflow or integration. By having seamless activity creation the process by team members for follow-up is made far easier and guaranteed to be done, as the activities are already in the queue. Measure results As long as the follow up process is slick and well defined and that the data is being recorded then the measurements of results will come naturally as the data being recorded will be part of the CRM and in the database.  Solutions like Microsoft Dynamics CRM have some great chart and reporting capabilities built in and these tools can help present collated data as a snap shot view of what is happening in your business. Analyse results Using reports in you solution you can analyse and review targets and get a quick snapshot of what is happening, but that said this level of analysis only comes if the correct data is being input to start with and the old adage is still true “rubbish in means rubbish out” or put a better way “you will only get out what you put in” Source: Business 2 Community If you looking for help with implementation for CRM or just need some support then contact MyCRM http://mycrmgroup.com/support.aspx About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.      

Using CRM to retain and empower your Sales Team

Today’s article originally from Business 2 Community highlights some of the point on why having a well implemented CRM in your business can help retain your Sales team and make them more productive. Over many years I have worked for several CRM based organisations and have realised Sales team members are happiest when they are selling successfully and CRM can be part of the tool set that helps individual’s achieve pre-set management goals. One of the key ways to make sure that CRM software is doing its job is to look at the impact it has on the sales team.  Indeed, the source of this article has taken a look at some of the ways in which the software can be used to help build and retain stronger sales teams. It can help with training If new staff members are trained to use the software as soon as they start in the role, then they're more likely to engage with it and are more likely to use it to make sales. If they're trained to do this immediately they're more likely to model their working day on the stats rather than other colleagues. Use the metrics One of the pluses of CRM software is that it provides verifiable metrics that can be used to judge the success of a sales team.  It's therefore important to actually use it, and to hold the sales team responsible for meeting the necessary targets (as judged through the data).  This can help you work out where the weaker links in the team are. Employees can track their own progress One of the plus sides of the data is that employees can track their own performance, and work out in advance what their commissions should be.  As such, CRM software can provide genuine motivation for success in of itself, purely by the team seeing how much additional money they've made as well as how much more they could potentially make. Adding Extra Value for Sales Team Members Here at MyCRM we understand how to make CRM effective to help get the job of sales and marking streamlined.  With years of CRM experience we have developed tools like ePDF http://downloads.mycrmgroup.com/ePDF.aspx for creating quick orders and Quotes we have created extensions like eMap http://downloads.mycrmgroup.com/eMap.aspx for Sales team in the field to create effective routes and minimise time on the road, or eCampaign http://downloads.mycrmgroup.com/eCampaign.aspx to help marketers drive new business. To find out more visit www.mycrmgroup.com About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.  MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account. Source: Business 2 Community