Getting ready for the next big things in CRM, Ready! 14. January 2014 Alistair 2011, 2013, Business, Cloud, CRM, Dynamics, Managed Service, Solution (0) I recently saw this article on Enterprise Apps Today and it made me think about what 2014 means for CRM and more so MyCRM and the App Store and the release of our 2013 managed service. See more http://downloads.mycrmgroup.com/ CRM as a concept and methodology is an ever changing landscape and it needs to be as technology never standstill long enough for you to catch your breath. It's a good idea for those of you working on a new CRM system to take a look at what are some of the key trends expected to take place in the sector this year. This article highlights some key areas and it is worth thinking about, especially as how your business might benefit:- Smarter CRM One of the biggest factors expected to take place this year is the advent of smarter systems, capable of both storing more data as well as analysing it more effectively. As the consumer's browsing habits grow more complex, so the software will need to grow alongside it. Integration CRM systems have previously evolved much in their own accord. This year, though, many people are considering it quite likely that future evolutions in the software will be constructed in conjunction with other sales solutions in order to maximise its usefulness. Contact centre tie-ins There have previously been questions about why CRM is not integrated more frequently within contact centre environments. It's anticipated that this will change during 2014, with the unique sales environments looking to further improve their own processes by making use of relevant data from the software. Usability In the end, CRM progress this year will come down to simple usability. Is the software easy to use? Does it make the lives of sales staff that much easier? Does it work on a mobile basis? If the answer to all of these questions is yes, then the chances are that the software will achieve success. Go Mobile We are all working more and changes in working patterns continue and this is where mobility is a key contributor. You will need to make sure you CRM provider can allow you access for people at home or in the field. Make sure you can get to important data before a meeting and make sure you have the right information on hand when responding to a support call. Social Marketing I have done a number of post of socialising your business and MyCRM have used the likes of Twitter https://twitter.com/MyCRMGroup and Facebook https://www.facebook.com/MyCRMGroup to great effect. You might ask is it right for your business, well its definitely worth having a think about as statistics have shown this last December that most Christmas retail was done online so being there can only drive more business. More Software as a Service Cloud, Hosted SaaS and even Managed but what do they mean, putting the acronyms and buzzwords aside what all this means is someone has the IT headache and it allows you to get on and run your business, but remember if you’re going down a service route make sure you can get help and advice from the provider on how best to use the software for your business. I will be posting more about things that are happening and new solution coming from MyCRM Source: Enterprise Apps Today MyCRM provide a dedicated managed CRM service and can offer help and advice on getting you started. Help you set up Email Marketing campaign and track customer activity. About MyCRM MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx. MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements. We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/ As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.