Customer Think explores Microsoft Dynamics CRM 2013

A new piece at Customer Think has further explored the latest CRM software from Microsoft (Dynamics CRM 2013), looking at the developments that have been made since Dynamics 2011. The analysis also highlights some of the key aspects that any effective CRM software should possess, and for this reason alone it's worth taking a closer look.

Firstly, the article quite rightly highlights the User Experience within the new software.  This is without doubt an absolute necessity when it comes to CRM management, simply because the customer relationship management makes use of a huge amount of data. Yammer integration for social networking has been added, as well as a process flow control, which enables users to add background information to static records.

Expanded Mobility is another key benefit noted, and is once again an essential part of the modern CRM process.  Put simply, the digital world is growing substantially, with the mobile market in particular getting bigger every day. Dynamics 2013 is getting on board with the flow of the digital world, and now enables users to link up to Yammer, Skype and Lync via mobile devices, such as smartphones and tablets.

Business Process Automation is also mentioned, and quite right, too.  It's important to ensure that if you're investing in technology, it's able to save you time and money by automating some of the necessary CRM processes.  Otherwise, why's it even there?  Essentially, as the article notes, it should help you "do more with less". 

Finally, it notes that the software is cost-effective.  This is without doubt another essential you should be looking to save money on!

Source: CustomerThink

MyCRM a managed service partner and ISV can help deliver Microsoft Dynamics CRM as a managed service and is working towards the release date for the new version.

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