Mobile marketing and how CRM can help

Mobile remains a crucial part of any modern marketing strategy, and effective use of CRM software can be vital in achieving success within this realm.  Today, we're going to look at some of the key methods for getting great results in the mobile world and how CRM software can help.

From a number of posts I’ve made over the past year Marketing and sales are still the key crucial areas to drive new business.  Today we look at that favourite email marketing from a source article I found on Business 2 Community.

Targeted mobile e-mails

With more and more people now comfortable shopping on the web, targeted e-mails can be ideal in terms of helping to reach an audience.  More importantly, it can bring them news and offers that are relevant to the type of shopping they like to do.  CRM data can help provide more detailed profiles of users and indicate which types of e-mails they'd like to receive.

Timing

One of the keys to engaging with customers is to send them information at the right time.  If you bombard them just as they are heading into a business meeting, they are likely to get annoyed. CRM software can help any company work out when customers are going to be most receptive to receiving information.

Context

It is important to make sure that customers are communicated with in the context that most suits them.  For example, whilst they might be happy to browse on their mobile, they might prefer to actually order when they get home.  CRM data can help analyse their shopping patterns and can prevent the company from trying to make the hard sell at times when the customer is less likely to engage positively with it.  This timing is vital for any firm that doesn't want to put its customers off.

Source: Business 2 Community

A number of points in this article are highlight the need for an integrated email marketing suit with your CRM platform, and there are many solutions including those from MyCRM http://downloads.mycrmgroup.com/eCampaign.aspx

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process.  We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics.  You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

 

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.