Regardless of your business the customer comes first, and CRM is key

See how car deals improve customer relationships with CRM.

No matter what business sector your organisation is in, it helps to understand that keeping existing customers is a lot more profitable than attracting new ones.  Customers may well out grow your service but it is paramount you deliver the best experience while you can.

Customer relationship management (CRM) helps businesses take control of their interactions with both future and current customers. A CRM system is a multi-faceted one that uses technology to automate, organise, analyse, and synchronise customer data for sales, marketing, technical support, and customer service purposes.

CRM is essential to modern car dealers, but many simply do not know how to make the most of such a system. Here are a few tips:

  • Keep a clean database. The secret to making the most of any CRM system is to keep the database clean. That means getting rid of any junk or useless data about every two years.

  • Use the CRM system to revisit customers. The sales and aftersales departments need to work closely in order to keep customers coming back. Create a holistic approach to the customer experience and make sure it is a positive one.

  • The software isn’t the only key. Too many business owners think that the CRM software is the only thing they need to worry about. However, CRM is a lot more than software; it is a business strategy. Don’t forget that.

  • CRM allows for authentic customer reviews. Every car dealer knows just how important customer reviews are. Using CRM allows for authentic and honest testimonials to be used. People shopping for cars often check out what others have to say, so this is crucial.

  • Use social media. Social media is not separate from CRM; it is an important aspect of it.  Car dealers should take advantage of social platforms to connect with customers and potential buyers.

The article below covers some additional excellent points on how different business sectors can apply good customer service

Source: http://www.am-online.com/news/2014/4/8/10-ways-car-dealers-can-improve-their-customer-relationship-marketing/34801/?page=1

If you are looking for some help moving your CRM solution forward or looking for help with migration or upgrade then contact MyCRM today www.mycrmgroup.com


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Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM.

We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries.

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