Implementing the Power of Social
Media into Line of Business CRM Systems
It has been some time since we started our voyage on
building a social integration platform.
The code name for the project was Quad1 and this progressed to become
has been designed as an integration framework, to enable businesses of all
sizes to benefit from the power of social integration into their business
marketing, and give the functionality via CRM to promote social consumer
awareness of its brands and products.
eSocial Is Coming
The first release of the Quadrapilla platform will be
targeted at all users of Microsoft Dynamics CRM. This was a natural starting
point for the MyCRM team, and unlike some initial offerings currently available
from different Vendors, our eSocial integration to Quadrapilla for Microsoft
Dynamics opens up the Social World to CRM users and businesses.
By consuming a service based Architecture, the Quadrapilla
integration offers organisations and end users a huge level of flexibility, as
each and every service point can be used to collect and share data.
Quadrapilla with eSocial integration is not just a one
way listening or monitoring tool, it is a fully fledged marketing and campaign
tool. This will enables users and
businesses to track social interaction on posts, messages, pictures and video,
and will evolve as social media platforms continue to grow and change.
One of the key features of the solution is the collation and
sharing of known contacts, that can be brought into Quadrapilla and then into
CRM as contacts or leads. News feeds can
also be used, so that your Social Media Marketing Manager can receive items that
can be reposted if they are of interest.
Reports on activity of interaction are by each story, and if
your CRM contacts are linked you can see if these contacts have interacted with
your messages on a daily basis.
Social media is vast and is continuing to grow on a daily
basis, it is a very powerful marketing strategy for small and medium sized
Getting a Trial
If you like the idea of social media marketing integrated
into CRM and you would like to trial our solutions for Social Media, then you
can pre-register at www.quadrapilla.com and when we
are ready to release, we will send you an email telling how to download the
You can also register on the MyCRM download Centre as
eSocial will be available from this platform.
Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best
solutions to help them drive business forward and gain real benefits from
implementing Microsoft Dynamics CRM.
We are in our 6th year of
trading as a business and have seen incremental growth year on year in profits,
our team are based in the Isle of Wight, UK and we maintain relationships with
customers in 26 countries.
If you need help, support or advice with
your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com
MyCRM Download Centre and App Store
You can also register with the MyCRM App Store and Download Centre for
Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/