Can CRM benefit higher education and what are the parallels with business?

A new piece in the Financial Post has highlighted the potential that CRM could bring to the higher education sector.  Interestingly, research has already indicated that institutions could gain a 42% increase in revenue by making use of an effective customer relationship management process piece Four key requirements for a CRM system were explored: Complete tracking of students A successful CRM system in the higher education sector would need to build a detailed profile of each student's interests, including their preferences and their purchase intent, not to mention their academic financial and communication history.  Essentially, this has the same aim as a business profile whic... [More]

Tips on migrating to a new CRM system in 8 easy steps

A new piece in Business 2 Community has highlighted some of the key factors that should be considered when making a transition to a new CRM system.  If you are considering making such a migration, then they are well worth taking a further look at the full article which cover 8 steps on having the right key points in the project. Decide on (and stick to) your hard and fast date: It is important to ensure that as part of the migration, you set a concrete date from which the new system starts to be used and ensure that everyone working with the software in any way sticks to it.  If you do not keep to this, you run the risk of a problematic transition period where users are continual... [More]

Customer Think explores Microsoft Dynamics CRM 2013

A new piece at Customer Think has further explored the latest CRM software from Microsoft (Dynamics CRM 2013), looking at the developments that have been made since Dynamics 2011. The analysis also highlights some of the key aspects that any effective CRM software should possess, and for this reason alone it's worth taking a closer look. Firstly, the article quite rightly highlights the User Experience within the new software.  This is without doubt an absolute necessity when it comes to CRM management, simply because the customer relationship management makes use of a huge amount of data. Yammer integration for social networking has been added, as well as a process flow control, which... [More]

7 Steps to getting a CRM implementation right

A new piece from Smart Data Collective has explored some of the key elements that will help a company implement a new CRM system smoothly and efficiently.  As with any new system, taking the time to ensure a good transition is valuable, so the points are well worth exploring: Prepare properly It's important to ensure that the team integrating the new project is put together efficiently, with an equal balance developed between the various key skills that will go into ensuring the system is a success.  Don’t become reliant on a 3rd party partner for all the implementation, make sure your internal team can and has time to take ownership from the outset. Make sure every area ... [More]

6 Questions for CRM that can amplify your Brand and Customer satisfaction.

An interesting new piece in The Drum today (Simon Brace - The Real Adventure www.realadventure.co.uk) has highlighted some of the key questions that any company should ask before they engage in a customer relationship management strategy.   They are well worth exploring further and provide some real food for thought. From a CRM point of view in helping smaller businesses achieve success with CRM and social awareness I have added additional thoughts from my own experience.   Is there a high consumer need for information regarding the product? One key to increasing customer engagement (and therefore requiring a CRM system) is whether the brand or the sector you work in repre... [More]

eMap the next generation of CRM Mapping version 1.1.3 has been released

After many months of work and some great customer feedback from all of our customers using eMap for CRM 2011 we now have a new release with a range of new functionality which extends data visualisation and manipulation even further in the Microsoft CRM interface.  The new functionality includes 1.       Pivot Data through relationships 2.       View Selector at entity layer 3.       Default Pan and Zoom   Pivot Data and Pivot Rules though data relationships One of the great new features with eMap is the ability to pivot related data from a single pin, this means you can now select a sin... [More]

eMap Release Candidate Now Ready for Beta Testing

LATEST UPDATE 6th December :- eMap is released via Download Centre http://downloads.mycrmgroup.com/eMap.aspx LATEST UPDATE :- The new demo video is here http://www.youtube.com/watch?v=aqLKpkrL3Ws&feature=plcp   It’s been a little while since I blogged about our forthcoming release of eMap which is a full integration with Bing Maps and Microsoft Dynamics CRM.  There are a number of reasons for this and below we cover off some of the points on why we decided to delay the release to improve on what was the initial proto-type.Originally we had built a solution in Silverlight that delivered some Bing Map functionality, but after further development we quickly realised tha... [More]

Turning CRM into a Prospecting and Location tool with Bing Maps and Bing Search - SEE DEMO

As promised we have now created a full video demo which can be watched below of the new eMAP Bing Map and Bing Search integration with Microsoft CRM 2011. The video is about 16 minutes long but does cover all the integration points for data directly in CRM.       As this is pre-release and if you have any suggestions of what great additions could be added please let me know as a number of people from the dynamics community have already contributed with great affect. We are also working with a number of partner data providers to enhance the experience and deliver more data and prospect information directly into your CRM, from the mapping tool. You can email us on s... [More]

MyCRM Product Release for Q2 – 2012 Update (eMAP)

We are working towards the release of a number of New products for early Q2 (April) for Microsoft CRM 2011.  The first of which is the eagerly awaited subscription product that enables the collaboration of Microsoft CRM 2011 with Bing Search and Bing Maps.eMap The integrated GIS solution for Microsoft CRM 2011 will be named eMap  and be MyCRM’s first monthly per user subscription product.  The eMap solution will bring together  key Microsoft technologies and deliver a range of new functionality directly within Microsoft CRM, included in the first release will be Workplace View: - Generate Geocode information from Accounts, Leads, Contacts addresses- Dis... [More]

Making User management easy in Microsoft CRM 2011

A number of our larger hosted and on-premise customers all seem to report the same problem in that they are not able to manage CRM user information effectively.   In many cases the CRM administrator from the organisation has had to remote into end users laptops or desktop to change personal settings and this increases the work load of many System administrators. We took the suggestions made and created a wish list with the intention of creating a better user administration experience in Microsoft Dynamics CRM 2011 Our goal was to enable System administrator to have extended user settings for CRM and expose additional features that have been excluded from the standard Mi... [More]