MyCRM Weekly News Round up

Hi and we are back, with the latest rollup of CRM news articles that has been doing the rounds this week Our first article this week is from Dynamics Business gives the 7 points of why you need a CRM system and covers some very good points, see below We then follow on with a compelling article about Software subscriptions from Search CRM which being a provider of subscription based software made interesting reading, and finally this time we are looking at an article from Tech Radar. When a company really needs CRM When a business first starts operating time and money can be short and all hands really do need to be on deck. In those early days, things often get done any way they can, but ... [More]

MyCRM 2013 – and we are nearly ready to Go Go Go!

As we move through Q1 and into Q2 we are pleased to confirm that our New MyCRM platform is nearly ready for production. After a few months of work to bring most of the app store up to the new version we will now be offering   CRM 2013 with our integrated product set. How to get a trial? You can request a trial of CRM from MyCRM here http://hosted.mycrmgroup.com/demorequest.aspx just fill in the form and we will set everything for you giving you full access to your own version of CRM Need Help? Setting up your CRM can be complicated so why not talk to us about setting up your data and users for you to help you get start. Countdown to April 2014 As we progress though into Ap... [More]

#CRM News Round up from the MyCRM Team, 4 of this week’s top articles

Following on from my latest post I have found a number of other news articles that grabbed my interest so in the second of our round new offering you can find 4 of the more topical CRM pieces. 1.    Fostering an effective CRM solution CRM systems remain an excellent way to help improve the effectiveness of any company's customer service operations.  There are several challenges involved in ensuring that it works as planned, however, and these are some of the most vital: Awareness Too many companies invest in a quality CRM system without actually being sure what the investment is for.  Unfortunately, if the company is unsure what the product is meant to do, there ... [More]

Email retains its position as the number one marketing channel

In a recent survey carried out by Experian Data Quality, it was revealed that in 87 per cent of the companies contacted email marketing campaigns remained the most popular option.   "Email is still a hugely important channel when it comes to marketing," noted Beatriz Santin, Experian Data Quality’s senior director of marketing, adding: "Though email marketing has had to adapt to changes within the channel and the growth of other channels such as mobile, it remains one of the best ways to reach customers and marketers are continuing to rely on this evolving yet effective method.”   Nurturing customer relationships is essential, especially in smaller businesses and se... [More]

How CRM Software can help: avoid classic customer service mistakes

To follow on from our last “how CRM Can” http://blog.mycrmgroup.com/post/2014/03/03/How-CRM-Software-Can-Help-improve-customer-service.aspx here are some points on what things can go wrong and that need to be addressed even if a CRM is in place. The purpose to customer relationship management is keeping the customer happy, and CRM software is one of the most effective tools for this purpose.  Even when organisations implement the technology correctly there are a number of mistakes that can occur and here we look at some of the common mistakes and how to avoid them. A lack of empathy You need to remember that many companies today just don't seem concerned about the custo... [More]