Report sheds positive light on CRM sector and growing need for Strong Customer Relationships

A new report from the US has indicated that CRM is becoming more and more popular, with the industry expected to reach around $28.8bn by 2018, with more and more enterprise-level focus on customer-centric business operations.

A variety of factors has been contributing to the ongoing growth of the industry.  Some of the main sources cited are the different social media platforms such as user forums, web communities and the various social networks such as Facebook, LinkedIn and Twitter.  Essentially, there is a whole new world to explore in terms of handling customer relationships. 

As well as providing a medium for exchanging messages and files, social provides customers with an ideal medium on which to voice their opinion about a company. 

Cloud based SaaS systems are another positive reason noted as being behind the growth.  On-demand cloud based software allows enterprises to increasingly opt for hybrid solutions, allowing them to combine the internet-based capabilities with their own in-house deployments.  Cloud based technology has led to a decrease in costs and a faster and easier implementation.  It also means a decrease in upfront capital expenditure.

On-premise CRM systems currently represent the largest product segment in the market overall, according to the report, with SaaS software demonstrating the fastest growth.  Currently, the United States remains the largest regional market but that tends to be the case with a lot of technological advancement.  More industries have also been keen to adopt the technology with academia, healthcare, energy and utilities all beginning to increase their use of the software.

Source: PR Web

Globally the business need and acceptance of CRM solutions is growing and with Solutions like MyCRM hosted which is a month by month managed service with no long term contracts smaller and mid-sized firms are looking for an easy introduction in to managing at least part of their business process and customer support.

There are many solutions available and MyCRM selected Microsoft Dynamics as its core platform because of its ability to be flexible stable and fit for all business needs from 1 employee to many thousands.

To get a trail of Microsoft Dynamics CRM you can register with MyCRM here

To gain access to product extensions from the MyCRM team please register here

About MyCRM

MyCRM has over 20 years’ experience in understanding how CRM as a technology and CRM as a business process can work in business and has therefore we have developed a number of off the shelf extensions to enhance CRM productivity.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here:

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for you Microsoft CRM Solution:-

You can get access to arrange of products for Microsoft Dynamics CRM from the MyCRM download centre here after registering for an account.