After reading an interesting article of Business 2 Community I have to concur that a CRM system remains an effective investment for many people. However, there are several keys to making it work, especially within marketing. This is interesting, as it's often seen as being part of the more specific sales-side of things.
Interestingly, though, statistics showed that 46% of marketers using more mature lead management processes will then in turn have sales teams that follow up on more than 75% of the leads they've generated. Sales teams linked to 25% of these marketers will be able to contact prospects within around a day - the figure otherwise is around 10%. There is obviously, then, a lot of potential for marketers to use CRM software effectively.
One of the key ways in which CRM can aid marketers is profiling and segmentation. The marketing team needs to be able to ask the right questions in terms of what the different customer demographics want, and the CRM software can help to provide this extra level of insight.
Integration with e-mail marketing is another useful benefit of CRM systems. According to Jupiter research, relevant, on-the-ball e-mails help to drive around 18 times more revenue than general broadcast e-mails.
And working with a provider like MyCRM can benefit organisations further as they not only offer best of breed CRM using Microsoft Dynamics CRM but can off extended function all in one place and include things like email marketing directly from the hosted managed CRM system. This offer some great advantages as marketing users can automate the CRM system to create lead follow ups for sales based on a scored criteria or location of prospect. You can see more here http://downloads.mycrmgroup.com/eCampaign.aspx
Finally, general ROI management can be aided substantially by the CRM process. By using metrics such as customers acquired, attrition rates, cross-sell rates, up-sell rates and the average number of transactions, marketers can more accurately adjust their processes in order to help achieve higher levels of sales, and to better increase communication with customers.
Source: Business 2 Community
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.