I found this article recently and thought I would post some of the points outlined as it is true, I regularly get asked why should we bother, and although CRM software is often an essential tool for businesses to enhance sales, generate helpful information, and gain the ability to successfully manage the sales process, it can be perceived as over-priced, fragmented, and underutilised. Business 2 Community have written an article, trying to dispel some of the more common myths, and we have covered the main points below:
Troublesome to implement
Populating a new CRM can often be perceived as a highly daunting task for managers, especially as you will have to deal with bringing your staff up-to-speed as well. It doesn’t have to be such a massive undertaking though, because a decent CRM will be able to populate fields by using the downloaded files from the old CRM. In terms of your staff, once they have their own user, they will have prompts on the screen to help them learn the new ways.
For the standard employee, today’s CRM’s can actually be easy to use, and the good one’s are not overly tasking on your IT department either.
Don’t have time
Some CRM’s can be overwhelming due to the amount of information they require, however good CRM software will be able to give you a streamlined user interface, mobile-ready screens, and intuitive navigation, all of which is easily digestible.
Professional tools rarely come free, however you should feel like you are getting good value from your CRM and that it earns its place in your business. As long as you shop around for the most appropriate CRM for your business so you are able to get the most out of it, then you should have a good product worth the cost.
No Return on Investment
The question usually asked is what is the return on the investment for the business? This can be several fold from generating more leads and sales which increases growth to a better customer experience and better overall support.
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account.