In previous weeks, we have explored the idea of customer relationship management and how it can be used in a positive way. Today, we're going to look at the other side of the coin: where people go wrong. Let's take a look at some of the biggest errors that people make when dealing with CRM software.
Not appealing to the mobile market
Customers all over the world now use their mobile devices to browse the web. This means that if your site is not optimised for mobile devices, you are likely to suffer from a serious loss in traffic. As a result, you won't be able to access invaluable CRM mobile data. It is not a smart move to ignore mobile and changes to the way we work in 2014.
Making things too complicated
Although we have discussed the sales funnel a few times, it is important to remember that although sales can sometimes be complicated, some customers simply show up with a desire to buy. On these occasions, it is important not to get in their way. Ensure that it is as easy as possible for customers to get what they want.
If you operate a quality company and treat customers well, they will be loyal. However, they won't be loyal forever. It is vital to stay on top of how the marketplace changes. Be sure to treat loyal customers as well as the new ones or they might disappear somewhere along the line.
CRM software will usually enable a team to work out exactly where the ball was dropped. It is important to ensure that the parties responsible for any problems are held accountable.
Source: Business 2 Community
The customer experience is key to your business and we all as business owners and as consumers are changing the way we shop and consume services, if you need help planning your CRM implementation in 2014 then contact MyCRM www.mycrmgroup.com for help advice and support
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.