From time to time we always like to review how
CRM can be used in different vertical spaces or by different business types,
and more recently I came across this story.
CRM as a strategy and it is a strategy, can be used in any businesses
that has customers with repeat business.
CRM and the
modern auto dealership
The key to success in the modern auto dealership
industry is managing customer relationships, but the very nature of the
industry presents some unique issues.
In most cases, dealership customers only buy a
car every few years, and that purchase is often a significant portion of their
budget. When people buy cars, they are
typically more cautious, do a lot more research, and interact with the
dealership a lot differently than they might with other businesses.
Thanks to customer relationship management
(CRM) technology, dealerships are getting better at maintaining a solid
customer base. The days of the index
card are gone. Today, a robust CRM
system customised to meet the needs of a car dealership helps sales managers
keep track of their clients.
The latest CRM systems delve into the needs of
the modern car dealership, ranging from scheduling appointments, to social
media, to tracking leads. The system can
also help measure the success of marketing campaigns. All of this is particularly important in the
car dealership industry, where interaction with the consumer is at a minimum
most of the time.
Because CRM data is powered
by consumer insight, car dealerships can maximise that information to make the
most of their marketing schemes.
Analysing such data can also help run a more targeted campaign and boost
the effectiveness of sales techniques.
dealerships are increasingly recognising that their CRM systems are
profit-generating engines that drive business through meaningful customer
connections. CRM has become an essential
technology that touches on almost every aspect of a dealership’s operations.
Here at MyCRM we focus on what individual businesses
want from a CRM system, and with many years of experience and working with many
different types of organisations, we consider ourselves to be well positioned to
offer a managed CRM service http://hosted.mycrmgroup.com/
Here at my CRM we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real benefits from implementing Microsoft Dynamics CRM.
We are in our 5th year of trading as a business and have seen incremental growth year on year in profits, our team are based in the Isle of Wight, UK and we maintain relationships with customers in 26 countries.
If you need help, support or advice with your Microsoft CRM then we are waiting for your email. Sales@mycrmgroup.com
MyCRM Download Centre and App Store
You can also register with the MyCRM App Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/