In today’s news cast we look at a story
first published to Small Biz Trends that defines the role of CRM in business. As a CRM provider MyCRM can help with the
implementation of a system, but getting your process and requirements correct
will lead to user adoption and success.
Let CRM strengthen the sales pipeline
If a business finds itself
on the tipping point of growth and wants to rise to the next level, it needs to
leverage the right tools. The proper tools can help streamline and automate
processes that drive both sales and marketing performance, and it is a customer
relationship management (CRM) system that can really make the difference.
The right CRM system can help a business better centralise and
manage its customer data, key marketing efforts, and sales communications. It
is an open, flexible platform on which businesses can automate sales, customer
service, and communication with customers in order to improve the overall
three important ways that CRM can strengthen the sales pipeline:
- Improved business intelligence. Thanks to the robust
client and lead analytics found in a good CRM system, businesses are able
to make better marketing and sales decisions. These reporting tools also
make it easier to improve productivity and streamline processes.
- Marketing management. Marketing plays a huge
role in the sales pipeline, and a good CRM system allows businesses to
create, track, and manage marketing campaigns. CRM systems make it
possible to automate many steps, produce data-driven results, and customise
- Smarter email campaigns. One of the most popular
and effective marketing tools is email, and a good CRM system can help to
deliver personalised, relevant, and timely email marketing communications
to leads and customers. The CRM system can even help analyse response
rates and determine the effectiveness of each campaign.
Here at my CRM
we offer our customers http://www.mycrmgroup.com/customers.aspx the best solutions to help them drive business forward and gain real
benefits from implementing Microsoft Dynamics CRM.
We are in our 6th
year of trading as a business and have seen incremental growth year on year in
profits, our team are based in the Isle of Wight, UK and we maintain
relationships with customers in 26 countries.
If you need
help, support or advice with your Microsoft CRM then we are waiting for your
Download Centre and App Store
You can also register with the MyCRM App
Store and Download Centre for Microsoft Dynamics CRM here http://downloads.mycrmgroup.com/